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I am a MSc Marketing & Strategy candidate at the University of Warwick with hands-on internships in digital marketing and advertising. I have experience with RTB campaigns, data analysis in Excel, integrated marketing proposals, and social media operations. I am open to UK-wide opportunities and available to start immediately.…

Wei Shen

Marketer, Marketing Strategist, Digital Marketer, +3

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I am a MSc Marketing & Strategy candidate at the University of Warwick with hands-on internships in digital marketing and advertising. I have experience with RTB campaigns, data analysis in Excel, integrated marketing proposals, and social media operations. I am open to UK-wide opportunities and available to start immediately.…

Available to hire

I am a MSc Marketing & Strategy candidate at the University of Warwick with hands-on internships in digital marketing and advertising. I have experience with RTB campaigns, data analysis in Excel, integrated marketing proposals, and social media operations.

I am open to UK-wide opportunities and available to start immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Integrated Marketing Intern at Xiaohongshu (Rednote)

November 1, 2023 - April 1, 2024

Conducted trend and competitor analysis using backend tools, extracting brand client ad performance, industry data and segment trends to generate industry recommendations. Processed and visualised platform data in Excel (incl. pivot tables) to support brand strategy and campaign reporting. Assisted in integrated marketing proposals for sports and outdoor brands, contributing to annual reports, post-campaign reviews and performance summaries.

RTB Intern (Real Time Bidding Ad) at L’Oréal (China)

March 1, 2023 - August 1, 2023

Built and launched RTB campaigns based on briefs and media schedules, updating creatives and landing pages across AD, UD and ADQ platforms. Monitored pacing and performance, optimising audiences and creatives to meet ROI targets; independently owned accounts during the 618 peak period. Consolidated campaign data using Excel (incl. vlookup and data tools) and produced daily/weekly performance reports.

Advertising Intern at WPP Advertising Group (GroupM)

June 1, 2022 - September 1, 2022

Campaign Support: Managed product advertising schedules and optimized targeting for LVMH clients. Data Visualization: Consolidated and visualized data reports and analyzed results and provided optimization strategies. Industry Research: Independently gathered and organized supplier profiles (strategies, tools, and qualifications).

Multimedia Planning Intern at Shanghai Media Group (SMG)

January 1, 2022 - March 1, 2022

Planning & Writing: Created virtual host activities and scripts, which were published on SMG's official account. Cross-platform Collaboration: Coordinated promotional activities and virtual character IP projects.

Social Media Intern (Ensemble Stars!) at Happy Elements

December 1, 2022 - January 1, 2023

Managed national events schedules, published promotional content, and maintained social media accounts; developed user-oriented creative strategies.

RTB Intern (Real Time Bidding Ad) at L'Oréal (China)

March 1, 2023 - August 1, 2023