Kong Weiwei

Engaged daily with player communities across Discord, Reddit, and Steam; supported moderation, troubleshooting, and community Q&A to maintain a safe and inclusive environment. Designed and ran small-scale community polls and sentiment analyses to capture player feedback on updates, gameplay balance, and UI design; compiled reports shared with dev and marketing teams. Produced weekly community insight summaries, turning user discussions into actionable suggestions that informed game localization, feature design, and communication tone. Prepared presentations, proposals, and reports, and facilitated communications with clients, partners, and vendors.

Managed 200+ global content creators across TikTok, Instagram, and YouTube, coordinating campaigns that generated 10+ viral videos monthly with an average of €40,000 GMV per video. Built content calendars and campaign plans, aligning influencer storytelling with global marketing goals and user trends. Conducted A/B testing and engagement analysis (CTR, ROI, watch-time) to refine campaign strategy and audience targeting. Partnered with localization teams to adapt messaging for diverse markets, enhancing brand relatability and audience growth. Produced post-campaign reports and creative insights, summarizing engagement metrics and community reactions to guide future collaborations.

Built and led an active digital community of over 1 million members, managing user engagement through in-app, WeChat, and social channels. Planned and executed 20+ community campaigns (voting events, content contests, feedback surveys) to improve retention and reinforce loyalty, contributing to a 63% DAU increase. Coordinated cross-functional teams (IT, CRM, creative) to manage feedback loops and feature communication, ensuring a consistent voice across all user touchpoints. Developed and distributed monthly newsletters, blog-style updates, and short-form video posts, improving communication transparency and content reach by 35%. Organized offline fan meetups and product experience events, combining brand storytelling with community co-creation to boost engagement and satisfaction.