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I’m a social media marketer specialised in helping consumer and events brands grow on Instagram and TikTok. I’ve managed campaigns and content calendars for an EV brand community in China and a fast-growing ecommerce platform (Temu), working with 200+ creators and turning data into simple, actionable ideas for the team. I’m strong on short-form content, audience insights and clear, practical feedback rather than buzzwords. I love electronic music and live events, and I enjoy mentoring small teams on how to plan content, read their analytics and build consistent, engaging channels over time.…I’m a social media marketer specialised in helping consumer and events brands grow on Instagram and TikTok. I’ve managed campaigns and content calendars for an EV brand community in China and a fast-growing ecommerce platform (Temu), working with 200+ creators and turning data into simple, actionable ideas for the team. I’m strong on short-form content, audience insights and clear, practical feedback rather than buzzwords. I love electronic music and live events, and I enjoy mentoring small teams on how to plan content, read their analytics and build consistent, engaging channels over time.

Kong Weiwei

Influencer Marketing Manager, Marketing Analyst, Product Marketer, +2

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I’m a social media marketer specialised in helping consumer and events brands grow on Instagram and TikTok. I’ve managed campaigns and content calendars for an EV brand community in China and a fast-growing ecommerce platform (Temu), working with 200+ creators and turning data into simple, actionable ideas for the team. I’m strong on short-form content, audience insights and clear, practical feedback rather than buzzwords. I love electronic music and live events, and I enjoy mentoring small teams on how to plan content, read their analytics and build consistent, engaging channels over time.…I’m a social media marketer specialised in helping consumer and events brands grow on Instagram and TikTok. I’ve managed campaigns and content calendars for an EV brand community in China and a fast-growing ecommerce platform (Temu), working with 200+ creators and turning data into simple, actionable ideas for the team. I’m strong on short-form content, audience insights and clear, practical feedback rather than buzzwords. I love electronic music and live events, and I enjoy mentoring small teams on how to plan content, read their analytics and build consistent, engaging channels over time.

Available to hire

I’m a social media marketer specialised in helping consumer and events brands grow on Instagram and TikTok. I’ve managed campaigns and content calendars for an EV brand community in China and a fast-growing ecommerce platform (Temu), working with 200+ creators and turning data into simple, actionable ideas for the team. I’m strong on short-form content, audience insights and clear, practical feedback rather than buzzwords. I love electronic music and live events, and I enjoy mentoring small teams on how to plan content, read their analytics and build consistent, engaging channels over time.

Skills

Python

Power BI

Canva

Experience Level

Python

Expert

Power BI

Expert

Canva

Expert

Language

English

Advanced

Chinese

Fluent

Work Experience

Business Development Intern at BeamNG GmbH

June 1, 2025 - September 1, 2025

Engaged daily with player communities across Discord, Reddit, and Steam; supported moderation, troubleshooting, and community Q&A to maintain a safe and inclusive environment. Designed and ran small-scale community polls and sentiment analyses to capture player feedback on updates, gameplay balance, and UI design; compiled reports shared with dev and marketing teams. Produced weekly community insight summaries, turning user discussions into actionable suggestions that informed game localization, feature design, and communication tone. Prepared presentations, proposals, and reports, and facilitated communications with clients, partners, and vendors.

Influencer Manager at Temu – Cross-Border E-commerce Platform

January 1, 2024 - May 1, 2024

Managed 200+ global content creators across TikTok, Instagram, and YouTube, coordinating campaigns that generated 10+ viral videos monthly with an average of €40,000 GMV per video. Built content calendars and campaign plans, aligning influencer storytelling with global marketing goals and user trends. Conducted A/B testing and engagement analysis (CTR, ROI, watch-time) to refine campaign strategy and audience targeting. Partnered with localization teams to adapt messaging for diverse markets, enhancing brand relatability and audience growth. Produced post-campaign reports and creative insights, summarizing engagement metrics and community reactions to guide future collaborations.

Product & Digital Marketing Manager at HYCAN Auto – EV Brand

July 1, 2021 - July 1, 2023

Built and led an active digital community of over 1 million members, managing user engagement through in-app, WeChat, and social channels. Planned and executed 20+ community campaigns (voting events, content contests, feedback surveys) to improve retention and reinforce loyalty, contributing to a 63% DAU increase. Coordinated cross-functional teams (IT, CRM, creative) to manage feedback loops and feature communication, ensuring a consistent voice across all user touchpoints. Developed and distributed monthly newsletters, blog-style updates, and short-form video posts, improving communication transparency and content reach by 35%. Organized offline fan meetups and product experience events, combining brand storytelling with community co-creation to boost engagement and satisfaction.