Welington Alves Ferreira
CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis.
About
CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.
- 2 years' experience
- Joined July 2026
Skills· 2
Languages
- PortugueseFluent
- EnglishIntermediate
Industry experience
- Gaming
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Builds and maintains retention strategy architecture for high-volume daily deposit flows using business intelligence and advanced segmentation. Designs and operationalizes risk mitigation policies to detect and block bonus hunters, surebets, and arbitrage, protecting cash flow while optimizing bonus campaign ROI.
Plans and executes CRM strategies adapted to Portuguese player behavior, including regionalized communication flows and bonus structures. Structures churn/reactivation/campaign performance dashboards and reports to monitor key retention metrics.
Led CRM strategy during operation setup following corporate restructuring, reaching R$ 1 million in deposits by the third month. Implemented retention actions to sustain strong Net Deposit performance (including periods with ~40% daily Net Deposit). Built engagement and retention gamification mechanics (e.g., daily play combined with platform live streams), contributing to improved retention for FTD/STD/TTD and reduced withdrawal volume.
Education
Certifications and awards
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