Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.…CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.

Welington Alves Ferreira

Marketing Automation Specialist, Marketing Analyst, Marketing Strategist





CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.…CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.

Available to hire

CRM & Lifecycle Marketing Specialist with a strong focus on automation, retention, and data-driven analysis. I have solid experience managing high-frequency operations, designing omnichannel journeys (email, push, in-app, SMS), and implementing structured A/B testing to maximize LTV (Lifetime Value). Expert in advanced audience segmentation, churn prevention, and loss mitigation, transforming behavioral and transactional data into profitable and scalable commercial strategies.

Skills

CRM

Data Visualization

Experience Level

CRM

Expert

Data Visualization

Expert

Language

Portuguese

Fluent

English

Intermediate

Work Experience

CRM Strategist / Senior CRM Analyst at iGaming Operator (NDA) — Sports & Casino Segment

December 1, 2025 - Present

Builds and maintains retention strategy architecture for high-volume daily deposit flows using business intelligence and advanced segmentation. Designs and operationalizes risk mitigation policies to detect and block bonus hunters, surebets, and arbitrage, protecting cash flow while optimizing bonus campaign ROI.

CRM Analyst at European Market iGaming Operator (NDA) — Portugal

June 1, 2025 - December 1, 2025

Plans and executes CRM strategies adapted to Portuguese player behavior, including regionalized communication flows and bonus structures. Structures churn/reactivation/campaign performance dashboards and reports to monitor key retention metrics.

Head of CRM — Casino iGaming Operator (Casino Segment) at iGaming Operator (NDA) — Casino Segment

April 1, 2025 - June 1, 2025

Led CRM strategy during operation setup following corporate restructuring, reaching R$ 1 million in deposits by the third month. Implemented retention actions to sustain strong Net Deposit performance (including periods with ~40% daily Net Deposit). Built engagement and retention gamification mechanics (e.g., daily play combined with platform live streams), contributing to improved retention for FTD/STD/TTD and reduced withdrawal volume.

CRM Analyst at Agência Bardo

March 1, 2024 - March 1, 2025

Managed and executed CRM strategy across 5 concurrent CRMs for distinct operations (casinos and binary). Partnered with Paid Traffic to improve deposit generation, scaling from R$ 200,000/month to R$ 1–2 million/day, with peaks of R$ 4 million/day during pre-regulation warm-up. Built onboarding journeys to improve FTD conversion (reported up to 55%) and sequential retention for STD/TTD, maintaining average Net Deposit around 22%.