Brand & Marketing Lead at GetCappd

Founded and scaled a custom jewellery brand from concept to internationally recognised business at the intersection of fashion, music, and street culture. Owned all marketing, content, paid media, and community growth end-to-end. Led organic social strategy across Instagram and TikTok, building a loyal community through culturally relevant storytelling and a design-forward brand voice. Conceived and executed brand activation campaigns that went viral, generating significant organic reach and a 500-person waitlist in Toronto — converting awareness into demand. Managed a team of 3 to produce organic and paid social assets, collaborating on short-form video from brief through final cut; used systematic creative testing to identify winning formats and scale spend behind proven content. Built and maintained community through proactive engagement across comments and DMs, driving retention and word-of-mouth at scale. Managed paid campaigns across Meta, Google, and TikTok — optimising CAC

Marketing & Brand Strategy Consultant at Independent

Fractional marketing lead for startups and creative businesses, translating founder vision into actionable brand and growth systems. Advised early-stage brands on positioning, social media growth strategy, and digital marketing infrastructure. Supported campaign launches, content calendars, paid media setup, and CRM architecture for clients across fashion, music, and consumer sectors. Developed brand voice, visual identity guidelines, and channel strategies for brands building from zero.