WL

Hi, I'm Wenqi Li, a marketing professional with a proven track record in social media growth, content strategy, and influencer partnerships.

About

Hi, I’m Wenqi Li, a marketing professional with a proven track record in social media growth, content strategy, and influencer partnerships. I thrive on turning data into actionable campaigns and collaborating across teams to build engaging brand narratives.

I’m based in Los Angeles, CA, open to relocation, and eager to bring creative, data-driven marketing to dynamic teams.

  • 1 year's experience
  • Joined May 2026

Languages

  • EnglishFluent
  • ChineseAdvanced

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience· 4 roles

Marketing Specialist · Blue Sky Creative StudioMar 2025 – Mar 2026 · 1 yr 1 mo

Managed 8-9 social media accounts with strategy and performance optimization for 3-4 core brand channels. Developed short-form content and campaign strategies, growing new accounts from 0 to 500-700 followers and achieving 10K+ views per post. Led performance marketing analysis (CPM, CTR, conversions) to maintain approximately 300 monthly Instagram conversions. Executed budget allocation to improve ROI through data-driven spend optimization. Implemented influencer marketing initiatives by identifying and aligning brands with relevant creators. Collaborated cross-functionally to iterate on content strategy based on performance insights and platform trends.

Journalist Intern · Changjiang Daily Jiupai NewsAug 2024 – Nov 2024 · 4 mos

Produced audience-focused content through interviews and field reporting, contributing to 20 published articles. Edited and refined 50+ drafts, strengthening storytelling clarity and audience engagement.

Bilingual Editor Intern · Xiamen DailyJul 2021 – Aug 2021 · 2 mos

Translated and localized bilingual content for digital audiences. Contributed to 3 published articles across online media platforms.

Marketing / Outreach Support Intern · Global Technology Specialist PartnersJan 2015 – Apr 2015 · 4 mos

Education

Bachelor · Syracuse University2020 – 2023
Master · The Chinese University of Hong Kong2023 – 2024

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