Available to hire
I am an analytical and passionate digital marketing professional with over 16 years of experience in managing social media marketing campaigns, SEO, SEM, and email marketing. I excel in leading teams, driving business results, and developing innovative marketing strategies to help businesses grow and achieve their goals. I pride myself in being results-driven and detail-oriented, ensuring every project I handle meets its objectives on time and within budget.
Throughout my career, I’ve gained solid expertise in digital marketing, sales, business operations, and revenue management across various sectors. I enjoy collaborating with teams and stakeholders to create data-driven, creative marketing solutions that deliver real value and measurable ROI.
Experience Level
Language
Arabic
Fluent
English
Fluent
Work Experience
Digital Marketing Manager at Join Solutions
April 30, 2024 - July 21, 2025Led planning and execution of all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Drove social media growth through strategic design and maintenance. Measured campaign performance ensuring alignment with ROI and KPIs. Utilized data insights to optimize campaign spend and effectiveness, and worked on improving user experience across customer touchpoints.
Digital Marketing Manager at Join Solutions
April 30, 2024 - July 21, 2025Led planning and execution of all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Grew social media presence through strategic design and maintenance. Analyzed campaign performance to ensure ROI and KPI alignment, optimized spend using data insights, and partnered with teams to improve user experience and conversion effectiveness.
Digital Marketing Manager at Arab Therapy
April 1, 2024 - PresentManaged overall digital marketing strategy, overseeing a team of SEO, content, social media, performance marketing specialists, and graphic designers. Implemented comprehensive campaigns across multiple digital channels including SEO, social media advertising, and email marketing. Hired, trained, and mentored a high-performing digital marketing team while collaborating closely with cross-functional teams. Utilized data-driven insights to optimize marketing performance and measure ROI.
Digital Marketing Manager at Arab Therapy
April 1, 2024 - PresentManaged overall digital marketing strategy, leading a team of SEO, content, social media, performance marketing specialists, and graphic designers to drive online growth. Executed comprehensive campaigns across SEO, content marketing, social media ads, and email marketing. Hired, trained, and mentored professionals while ensuring alignment of digital efforts with business objectives using data-driven insights for optimization and measuring ROI.
Head Of Digital Marketing at Swedish Group EG
July 31, 2023 - July 21, 2025Managed SEO, SEM, email, and social media marketing campaigns. Developed innovative strategies for customer acquisition and retention. Employed data-driven approaches with monthly KPI reports. Created digital content plans that increased traffic, sales, brand loyalty, and customer engagement. Oversaw campaign planning and social media presence management.
Head Of Digital Marketing at Swedish Group EG
July 31, 2023 - July 21, 2025Managed SEO, SEM, email marketing, and social media campaigns. Developed innovative customer acquisition and retention strategies using data-driven approaches. Created digital content plans boosting web traffic, sales, brand loyalty, and customer engagement. Planned and maintained social media presence and performance measurement across digital channels.
Director Of Sales & Digital Marketing at Eventat
July 31, 2020 - July 21, 2025Planned and implemented digital marketing campaigns and maintained social media presence. Measured and reported campaign performance. Developed strategic business development plans including sales and marketing. Researched and grew client base in government and private sectors. Managed full sales cycle including proposal development, pitches, negotiations, and contract execution. Coordinated closely with operations to maintain service levels.
Director Of Sales & Digital Marketing at إفنتات | Eventat
July 31, 2020 - July 21, 2025Planned and implemented digital marketing and sales campaigns. Managed social media presence and SEM. Developed strategic plans for business development, including government and private sector client growth. Created tenders and offers, managed full business development lifecycle from proposals to contract execution, and worked closely with operations to ensure smooth sales delivery and client satisfaction.
Cluster Director of Sales and Digital Marketing at MENA Hotels and Resorts UAE
July 31, 2019 - July 21, 2025Directed sales and marketing teams to meet sales objectives for two hotels in Dubai. Managed digital marketing activities and budgets. Developed and executed sales strategies to maximize profit across market segments. Created monthly, quarterly, and yearly plans achieving 33% new business from new segments. Set policies and operating procedures while overseeing four sales managers.
Cluster Director of Sales and Digital Marketing at MENA Hotels and Resorts UAE
July 31, 2019 - July 21, 2025Directed sales and marketing teams to meet objectives for two hotels. Managed digital marketing activities and budgets. Developed sales strategies for diverse market segments, secured new business segments contributing 33% growth, and established operational policies and procedures. Led multiple sales managers and action plans on various timescales.
Head Of Digital Marketing at Conversion Digital Marketing
July 1, 2018 - PresentLed all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Drove growth and engagement of social media presence. Measured and analyzed campaign performance with a focus on ROI and KPIs. Brainstormed and implemented creative marketing ideas and conversion tests. Collaborated on landing page creation and user experience optimization across channels.
Head Of Digital Marketing at Conversion Digital Marketing
July 1, 2018 - PresentDirected all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Drove social media growth and engagement with strategic design and maintenance. Measured and analyzed campaign performance, reported regularly on ROI and KPIs, discovered trends to optimize spending, and implemented creative growth strategies. Collaborated with internal teams to improve UX and conversion rates.
Director of Sales and Marketing/Business Development at Abidos Hotels
December 31, 2017 - July 21, 2025Led sales and marketing teams in meeting objectives. Directed sales force activities to maximize profit. Initiated action plans to secure new business. Established company policies and operating procedures. Developed and conducted sales campaigns, marketing, and promotional plans. Conducted market research for new opportunities. Reported directly to Vice President.
Director of Sales and Marketing/Business Development at Abidos Hotels
December 31, 2017 - July 21, 2025Led sales and marketing teams to achieve sales goals. Developed strategic action plans to approach and secure new business. Implemented policies and short- and long-term goals. Managed sales campaigns, marketing promotions, and researched opportunities for marketing development. Reported directly to the Vice President.
Complex Sales Manager at Starwood Hotels & Resorts Worldwide, Inc.
January 31, 2015 - July 21, 2025Maintained high exposure in major market areas through direct sales and communications. Managed key corporate accounts in UAE and GCC including government and semi-government sectors. Generated new business accounts contributing 20-35% to total revenue. Implemented strategies to increase market share and penetration.
Complex Sales Manager at Starwood Hotels & Resorts Worldwide, Inc.
January 31, 2015 - July 21, 2025Maintained high exposure in major markets through sales solicitations and communication. Managed key corporate accounts in UAE and GCC governments and semi-government sectors. Generated new business accounts contributing 20-35% of total revenue. Implemented market penetration strategies to attain fair market share.
Sales Manager at Golden Tulip Hotels, Suites & Resorts
July 31, 2012 - July 21, 2025Achieved sales and profitability goals for loyalty program. Developed sales strategies and tactics. Managed tele-sales lead generation and call contact procedures. Reviewed key performance metrics regularly. Identified and trained potential sales managers.
Sales Manager at Golden Tulip Hotels, Suites & Resorts
July 31, 2012 - July 21, 2025Achieved sales and profitability under loyalty program. Developed sales strategies and tactics. Recruited and trained telesales teams for lead generation. Reviewed performance and identified potential sales managers.
Loyalty Program Manager at Grand Millennium Dubai
January 31, 2011 - July 21, 2025Managed and developed loyalty program focusing on efficiency, productivity, and client relations. Achieved sales and profitability budgets. Developed sales strategies and managed tele-sales lead generation. Conducted regular performance reviews and trained sales managers.
Loyalty Program Manager at Grand Millennium Dubai
January 31, 2011 - July 21, 2025Managed and developed the loyalty program focusing on efficiency, productivity, and client relations. Achieved sales targets, developed sales strategies, recruited and managed telesales teams, and conducted performance reviews while identifying managerial candidates.
Loyalty Program Manager at Starwood Hotels & Resorts Worldwide, Inc.
August 31, 2009 - July 21, 2025Managed and coordinated loyalty program, maintaining client relationships and business growth. Achieved sales and profitability targets. Developed sales strategies and managed tele-sales. Conducted performance reviews and identified potential sales managers.
Loyalty Program Manager at Starwood Hotels & Resorts Worldwide, Inc.
August 31, 2009 - July 21, 2025Oversaw loyalty program management with focus on efficiency and business growth. Responsible for sales targets, strategy development, telesales recruitment and management, and performing periodic reviews with promotion identification.
Business Unit Manager/Loyalty Program at Hilton
October 31, 2008 - July 21, 2025Managed loyalty program for 17 Hilton hotels in Egypt. Ensured efficiency and productivity while maintaining client relations and business development. Achieved sales and profitability budgets. Developed sales strategies and managed tele-sales. Conducted key performance reviews and trained sales managers.
Business Unit Manager/Loyalty Program - Hotel Dynamics at Hilton
October 31, 2008 - July 21, 2025Managed loyalty program for 17 Hilton Hotels in Egypt. Ensured productivity and client relations while growing business. Developed sales strategies, recruited and managed telesales teams, and regularly reviewed performance with focus on potential managerial promotions.
Education
Bachelor of Commerce at Cairo University
January 1, 1995 - December 31, 2001Bachelor of Commerce at Cairo University
January 1, 1995 - December 31, 2001Qualifications
Advanced Digital Marketing Nanodegree, Digital Marketing Advanced Track
December 1, 2020 - February 28, 2021Nanodegree Diploma, UX Research
October 1, 2021 - March 31, 2022Diploma, Digital Marketing /Social Media Marketing
January 1, 2020 - December 31, 2020Nanodegree, Web Development Challenger Track
January 1, 2020 - December 31, 2020Nanodegree, Digital Marketing Professional Track
January 1, 2020 - December 31, 2020Certified Digital Marketer
January 1, 2020 - December 31, 2020Advanced Digital Marketing Nanodegree, Digital Marketing Advanced Track
December 1, 2020 - February 28, 2021Nanodegree Diploma, UX Research
October 1, 2021 - March 31, 2022Diploma, Digital Marketing /Social Media Marketing
January 1, 2020 - December 31, 2020Nanodegree, Web Development Challenger Track
January 1, 2020 - December 31, 2020Nanodegree, Digital Marketing Professional Track
January 1, 2020 - December 31, 2020Certified Digital Marketer - Udacity
January 1, 2020 - December 31, 2020Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Government
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