Lijie Shao
Hi, I’m Lijie Shao. I’m a results-driven marketing professional with extensive experience in digital marketing, social media management, event coordination, and SEO optimization.
About
Hi, I’m Lijie Shao. I’m a results-driven marketing professional with extensive experience in digital marketing, social media management, event coordination, and SEO optimization. I excel at designing and executing data-driven campaigns across paid and organic channels to drive growth and ROI. I’m excited to contribute to a forward-thinking team and help brands thrive online.
I thrive in cross-functional environments, coordinating with suppliers and internal teams to deliver high-quality, compliant marketing materials during peak promotions. My strengths include CRM marketing, content strategy, and analytics, and I’m always learning to stay ahead in the fast-paced digital landscape.
- Joined November 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Consumer Goods
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience
Led paid media campaigns across PPC, display, and sponsored content to optimize ROI, achieving 200%+ ROI during peak sales periods. Managed JD brand content and ad creative to maximize performance. Coordinated content creation with suppliers to produce high-quality, compliant marketing materials during peak promotions and leveraged data-driven strategies to boost effectiveness.
Managed paid advertising across Tmall, JD, and Xiaohongshu, delivering an 88% ROI increase during major sales events. Developed and executed digital marketing strategies to optimize traffic quality and maintain cost-effectiveness with a 15x real-time ROI. Managed CRM programs to improve retention, repeat purchases, and nurture new leads. Coordinated video marketing for product launches and brand awareness across social channels, aligning creative with brand tone. Handled promotion PO processes and tracked all spend.
Managed multi-million RMB campaigns for Abercrombie & Fitch and Tod ’son Tmall and JD, ensuring optimization of ad spend and ROI. Developed strategies to improve CTR and optimize media placements. Collaborated with cross-functional teams to align digital marketing activities with brand and sales goals. Tracked and analyzed performance metrics, using insights to refine campaigns and improve engagement.
Education
Certifications and awards
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