I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.…

Louisa Widyanta

I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.…

Available to hire

I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking.

I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.

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Skills

Experience Level

Language

English
Fluent
Indonesian
Fluent

Work Experience

UX/UI Lead at Virgin Media O2
March 1, 2024 - December 31, 2025
Day 1 dashboard engineering and unification initiative; translated B2C/B2B needs into scalable UX/UI solutions, prototyping, and iterative user testing.
Creative Digital Lead / UX/UI Contractor at Virgin Media O2
February 29, 2024 - February 29, 2024
Spearheaded the Digital Transformation initiative through a Challenger strategy; developed a new Design System, oversaw platform migrations, and expanded the UX/UI team; led a successful web launch and product transformation.
Creative Digital Lead, UX/UI Team Lead at Virgin Media O2
February 24, 2024 - November 5, 2025
Overseeing the UX/UI team and leading design strategies for ongoing digital initiatives, platform improvements, and customer-facing products.
Creative Digital Lead at Virgin Media O2
February 1, 2024 - February 1, 2024
Led the company's Digital Transformation initiative through a Challenger strategy, applying design methodology and core design principles in an agile delivery environment to craft a new, user-centered digital experience through iterative user testing. Spearheaded the development of a brand-new, cost-effective, future-proof Design System and oversaw design platform migrations. Served as a driving force within the Virgin Media O2 Digital Transformation initiative.
Creative Digital Lead at Virgin Media O2
November 1, 2019 - February 29, 2024
Led converged digital experience design; defined IA, visuals, and motion for integrated platforms; guided the end-to-end digital strategy to support the converged brand.
Senior UI Lead at Talk Talk PLC
September 1, 2019 - September 1, 2019
Led design direction for consumer experiences, established agile design processes, mentored junior designers, and helped elevate product UX across Talk Talk's digital platforms.
Senior UI Lead/Design Manager
March 1, 2014 - September 1, 2019
Directed UI design teams, established design direction, and mentored designers across multiple projects.
Graphic Designer / Senior Designer at Emotio Design Group
March 1, 2014 - March 1, 2014
Agency-level experience; progressed from Graphic Designer to Senior Designer, delivering creative concepts and branding across clients while collaborating with stakeholders.
Senior Digital Designer
June 1, 2006 - February 1, 2013
Led digital design initiatives, mentored junior designers, and contributed to the overall creative strategy across projects.
Graphic Designer at Print Express LTD
June 1, 2006 - June 1, 2006
Graphic Designer contributing to print and digital campaigns and maintaining brand consistency across projects.
Graphic Designer
August 1, 2004 - June 1, 2006
Provided print and digital design support, delivering visuals that align with brand guidelines and client goals.

Education

MA Multimedia and Information Design at University of Wales College, Newport, Wales
January 1, 2002 - December 31, 2004
Secondary Education at Bradell Secondary School, Singapore
January 11, 2030 - November 5, 2025
Master of Arts in Multimedia and Information Design at University of Wales College, Newport, Wales
January 1, 1999 - January 1, 2001
Multimedia and Information Design at University of Wales College, Newport, Wales
January 1, 1999 - December 31, 2000

Qualifications

MA Multimedia and Information Design
January 1, 2002 - December 31, 2004
Interior Design Certification
January 11, 2030 - November 5, 2025

Industry Experience

Telecommunications, Professional Services, Software & Internet, Media & Entertainment, Education

Skills

Experience Level