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I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.…I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.

Louisa Widyanta

UI Designer, Graphic Designer, UX Designer, +7

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I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.…I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking. I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.

Available to hire

I design systems that scale. With 18+ years of experience leading design transformation across banking, telecom, and complex enterprise environments, I bring both craft depth and strategic clarity. My background spans graphic design, multimedia, and product — shaping a holistic approach grounded in both detail and big-picture thinking.

I don’t just design screens. I build scalable ecosystems. From architecting multi-brand design systems to delivering hands-on product experiences, I create clarity within complexity and alignment across teams. My focus is long-term impact — building foundations that support growth, consistency, and meaningful user outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Creative Digital Lead / UX/UI Contractor at Virgin Media O2

February 29, 2024 - February 29, 2024

Spearheaded the Digital Transformation initiative through a Challenger strategy; developed a new Design System, oversaw platform migrations, and expanded the UX/UI team; led a successful web launch and product transformation.

Creative Digital Lead, UX/UI Team Lead at Virgin Media O2

February 24, 2024 - November 5, 2025

Overseeing the UX/UI team and leading design strategies for ongoing digital initiatives, platform improvements, and customer-facing products.

Creative Digital Lead at Virgin Media O2

February 1, 2024 - February 1, 2024

Led the company's Digital Transformation initiative through a Challenger strategy, applying design methodology and core design principles in an agile delivery environment to craft a new, user-centered digital experience through iterative user testing. Spearheaded the development of a brand-new, cost-effective, future-proof Design System and oversaw design platform migrations. Served as a driving force within the Virgin Media O2 Digital Transformation initiative.

Senior UI Lead at Talk Talk PLC

September 1, 2019 - September 1, 2019

Led design direction for consumer experiences, established agile design processes, mentored junior designers, and helped elevate product UX across Talk Talk's digital platforms.

Graphic Designer / Senior Designer at Emotio Design Group

March 1, 2014 - March 1, 2014

Agency-level experience; progressed from Graphic Designer to Senior Designer, delivering creative concepts and branding across clients while collaborating with stakeholders.

Graphic Designer at Print Express LTD

June 1, 2006 - June 1, 2006

Graphic Designer contributing to print and digital campaigns and maintaining brand consistency across projects.

Graphic Designer

August 1, 2004 - June 1, 2006

Provided print and digital design support, delivering visuals that align with brand guidelines and client goals.

Senior Digital Designer

June 1, 2006 - February 1, 2013

Led digital design initiatives, mentored junior designers, and contributed to the overall creative strategy across projects.

Senior UI Lead/Design Manager

March 1, 2014 - September 1, 2019

Directed UI design teams, established design direction, and mentored designers across multiple projects.

Creative Digital Lead at Virgin Media O2

November 1, 2019 - February 29, 2024

Led converged digital experience design; defined IA, visuals, and motion for integrated platforms; guided the end-to-end digital strategy to support the converged brand.

UX/UI Lead at Virgin Media O2

March 1, 2024 - December 31, 2025

Day 1 dashboard engineering and unification initiative; translated B2C/B2B needs into scalable UX/UI solutions, prototyping, and iterative user testing.