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Product, web, and graphic designer with 6+ years of experience designing and iterating on user-centered products. I use UX/UI methodologies, data, and research insights to craft responsive interfaces and improve key metrics. I collaborate closely with product managers, developers, and QA to deliver MVPs and high-fidelity prototypes. I’m comfortable owning features end-to-end—from flows and wireframes to micro-interactions and launch support—while applying SEO and analytics best practices.…Product, web, and graphic designer with 6+ years of experience designing and iterating on user-centered products. I use UX/UI methodologies, data, and research insights to craft responsive interfaces and improve key metrics. I collaborate closely with product managers, developers, and QA to deliver MVPs and high-fidelity prototypes. I’m comfortable owning features end-to-end—from flows and wireframes to micro-interactions and launch support—while applying SEO and analytics best practices.

William Leonardo Pachón Farfan

Graphic Designer, Product Designer, UI Designer, +3

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Product, web, and graphic designer with 6+ years of experience designing and iterating on user-centered products. I use UX/UI methodologies, data, and research insights to craft responsive interfaces and improve key metrics. I collaborate closely with product managers, developers, and QA to deliver MVPs and high-fidelity prototypes. I’m comfortable owning features end-to-end—from flows and wireframes to micro-interactions and launch support—while applying SEO and analytics best practices.…Product, web, and graphic designer with 6+ years of experience designing and iterating on user-centered products. I use UX/UI methodologies, data, and research insights to craft responsive interfaces and improve key metrics. I collaborate closely with product managers, developers, and QA to deliver MVPs and high-fidelity prototypes. I’m comfortable owning features end-to-end—from flows and wireframes to micro-interactions and launch support—while applying SEO and analytics best practices.

Available to hire

Product, web, and graphic designer with 6+ years of experience designing and iterating on user-centered products. I use UX/UI methodologies, data, and research insights to craft responsive interfaces and improve key metrics.

I collaborate closely with product managers, developers, and QA to deliver MVPs and high-fidelity prototypes. I’m comfortable owning features end-to-end—from flows and wireframes to micro-interactions and launch support—while applying SEO and analytics best practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Product designer (UX/ UI) at Mainsoft (Tech provider)

May 1, 2025 - November 30, 2025

Collaborated with design, QA, and development teams to define and design MVP features for a biometric verification web platform. Owned end-to-end product design for both enterprise and end-user experiences. Improved KPIs by reducing customer service calls through a self-setting product flow. Produced user flows, wireframes, and high-fidelity interfaces in Figma, improving registration experience and completion rates across devices. Facilitated Scrum ceremonies and iterated design concepts to support efficient development handoff.

Web and UI designer at Epicorns (Online marketing company)

March 1, 2023 - February 28, 2025

Designed and refined website features alongside project managers, copywriters, and developers, improving usability, SEO, and visual hierarchy. Owned visual and UX strategy for websites and landing pages by using data-informed layout and hierarchy improvements. Led brainstorming sessions to align cross-functional teams on strategic priorities, reducing revision cycles.

Web designer at Klout Pro (USA digital marketing agency)

October 1, 2019 - October 31, 2022

Designed and maintained responsive websites and landing pages using the WordPress low-code CMS. Applied on-page SEO, information architecture, and performance optimization. Translated client requirements into visual proposals using mockups and UI components aligned with KPIs such as reduced bounce rate and increased session duration.

Web and graphic designer at Narsah SAS (Advertising supplier)

June 1, 2018 - September 30, 2019

Led the company’s brand launch by designing corporate identity, website, and social media presence, contributing to increased brand awareness within the first year. Created and produced brand and campaign assets for digital channels.

Graphic designer at Compañia Comercial G4 (Advertising supplier)

August 31, 2016 - May 30, 2018

Designed, updated, and maintained the corporate website to strengthen clients’ visual presence and brand perception. Produced original designs and graphic assets (including sketches, images, videos) supporting product strategies and campaigns for key clients. Collaborated on BTL projects such as trade show booths, displays, and point-of-purchase (POP) materials from brainstorming through production.