Will Fletcher
I am a multidisciplinary designer and brand consultant based in the English Lake District, creating thoughtful and impactful brand identities, packaging systems and visual assets for clients around the world.
About
I am a multidisciplinary designer and brand consultant based in the English Lake District, creating thoughtful and impactful brand identities, packaging systems and visual assets for clients around the world. With more than 20 years of experience, I work across FMCG, luxury products, spirits, beer, coffee, food and infant nutrition, combining strategic thinking with creative concept development and practical design execution.
I enjoy helping businesses clarify their positioning and build distinctive brands that connect with people in the real world. My work ranges from naming and identity development through to packaging rollouts, retail assets and launch communications, often collaborating with specialist creative partners to deliver cohesive systems that can grow across products, markets and touchpoints.
- 2 years' experience
- Joined September 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Consumer Goods
- Retail
- Professional Services
- Manufacturing
- Other
More experts in Manchester, United Kingdom
Work experience· 7 roles
Developed the identity and packaging platform for a modern craft brewery based in Tebay, Westmorland. Created a scalable system inspired by the landscapes and character of the region, extending across core beers, seasonal releases and limited editions in bottles, cans, labels and multipacks.
Created the First Crush juice brand for LuvYa Apples, turning New Zealand apple varieties into a premium range of first-press drinks. Developed an energetic challenger identity with bold shelf appeal and a packaging system supporting single varietals, mixed blends and future extensions.
Developed a distinctive brand and packaging system for a specialty coffee startup based in the Lake District. Created a consistent core range using bold typography, directional graphic elements and colour variation, while allowing space for collaborations, limited editions and monthly specials.
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