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I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.…I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.

Will Hill

Marketing Strategist, Content Strategist, Brand Strategist

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I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.…I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.

Available to hire

I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Digital Strategist at The Digital Atelier by W.Hill

September 1, 2020 - Present

Lead digital marketing, content strategy, and brand development for wellness, lifestyle, fashion, and emerging brands through freelance and contract partnerships. Develop multi-platform campaigns and editorial calendars to strengthen storytelling, audience engagement, and online visibility. Advise clients on visual identity and content direction while overseeing creative execution across digital platforms. Manage client relationships, strategy meetings, campaign reporting, and creative planning; build an independent boutique digital marketing studio.

Account Lead (Freelance / Contract) at Daffnee Cohen Marketing

January 1, 2026 - April 1, 2026

Led client communications, strategic meetings, and day-to-day account management across wellness, healthcare, and lifestyle brands. Developed content strategies, editorial planning, and digital campaign direction for accounts including Dr. Terri DeNeui, Dr. Melanie Stein, Dr. Heather Stone, and IntellxxDNA, focusing on audience engagement and brand positioning. Created client-facing reports and campaign analyses to track performance and support optimization; collaborated with creative teams on content development and campaign execution.

E-Commerce Dropship Account Manager (Footwear, Beauty, Accessories) at Boscov’s Department Stores, LLC

December 1, 2024 - December 1, 2025

Lead onboarding meetings with buyers and vendors to ensure seamless dropship setup via Logicbroker. Coordinate testing and systems integration; manage inventory and price updates to ensure data accuracy.

E-Commerce Merchandise Coordinator (Juniors & Juniors Plus) at Boscov’s Department Stores, LLC

August 1, 2023 - December 1, 2024

Built seasonal trend, gift, and lifestyle shops across the website, enhancing navigation and conversion. Conducted weekly competitor audits and consumer trend research to support visual merchandising strategies. Directed photo studio communication and quality control for publishing-ready products.

E-Commerce Merchandise Coordinator (Baby & Kids) at Boscov’s Department Stores, LLC

February 1, 2023 - August 1, 2023

Curated and transported product from retail to studio; partnered with stylists and copywriters on digital rollout. Wrote SEO-optimized product descriptions to improve visibility and click-through rates.

Remote Podcast Social Media Intern at Dear Media Studios

September 1, 2020 - December 1, 2020

Created and scheduled engaging content across podcast social channels, maintaining brand voice and community tone. Supported storyboarding and concept planning for digital growth and campaign rollout.

Remote Fashion Assistant & Content Researcher at Of the Moment

March 1, 2020 - December 1, 2020

Pitched and wrote editorial content for website on fashion and lifestyle topics. Conducted daily fashion trend and industry research to support influencer positioning and digital visibility.

Remote Lifestyle Writer at Making It in Manhattan

May 1, 2019 - April 1, 2020

Researched, pitched, and wrote trend-forward fashion and lifestyle articles for publication. Engaged in ongoing content ideation based on seasonal and cultural moments.

Remote Social Media Assistant at Pride Marketing Association

May 1, 2019 - August 1, 2019

Scheduled social media content and graphics to promote organizational visibility. Researched LGBTQIA+ advertising trends to inform content direction and engagement strategy.

Remote Social Media Community Member at College Fashionista

August 1, 2018 - May 1, 2019

Contributed blog content and promoted fashion editorials on personal social accounts to increase brand engagement. Built writing and content strategy skills through collaborative community platform.

Fashion Week Intern – Marcel Ostertag Show at The Bromley Group

September 1, 2018 - September 1, 2018

Supported backstage logistics and model changes; prepped runway garments for presentation.

Assistant Store Manager at PacSun

August 1, 2017 - October 1, 2017

Led a team to meet sales goals and execute visual merchandising strategies aligned with brand aesthetics.

Public Relations Intern at Zoï Agency

June 1, 2017 - August 1, 2017

Managed sample trafficking and assisted in tracking media placements and outreach follow-ups. Coordinated fashion closet samples for PR send-outs to editors and stylists.

Sales Associate at Wet Seal

October 1, 2016 - November 1, 2016

Delivered client-focused service while staying updated on fashion trends and store promotions.