WH

I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms.

About

I’m a cross-industry storyteller with a foundation in fashion, media, and e-commerce, skilled at crafting culturally aware, brand-aligned content that resonates across platforms. My skills in all aspects have and continue to grow more with every new career experience, including leadership, time management, work ethic, etc. Each day is a new opportunity to achieve something greater than the day before.

  • 8 years' experience
  • Joined May 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Healthcare
  • Professional Services
  • Software & Internet

Work experience· 14 roles

Account Lead (Freelance / Contract) · Daffnee Cohen MarketingJan 2026 – Apr 2026 · 4 mos

Led client communications, strategic meetings, and day-to-day account management across wellness, healthcare, and lifestyle brands. Developed content strategies, editorial planning, and digital campaign direction for accounts including Dr. Terri DeNeui, Dr. Melanie Stein, Dr. Heather Stone, and IntellxxDNA, focusing on audience engagement and brand positioning. Created client-facing reports and campaign analyses to track performance and support optimization; collaborated with creative teams on content development and campaign execution.

E-Commerce Dropship Account Manager (Footwear, Beauty, Accessories) · Boscov’s Department Stores, LLCDec 2024 – Dec 2025 · 1 yr 1 mo

Lead onboarding meetings with buyers and vendors to ensure seamless dropship setup via Logicbroker. Coordinate testing and systems integration; manage inventory and price updates to ensure data accuracy.

E-Commerce Merchandise Coordinator (Juniors & Juniors Plus) · Boscov’s Department Stores, LLCAug 2023 – Dec 2024 · 1 yr 5 mos

Built seasonal trend, gift, and lifestyle shops across the website, enhancing navigation and conversion. Conducted weekly competitor audits and consumer trend research to support visual merchandising strategies. Directed photo studio communication and quality control for publishing-ready products.

E-Commerce Merchandise Coordinator (Baby & Kids) · Boscov’s Department Stores, LLCFeb 2023 – Aug 2023 · 7 mos
Remote Podcast Social Media Intern · Dear Media StudiosSep 2020 – Dec 2020 · 4 mos
Founder & Digital Strategist · The Digital Atelier by W.HillSep 2020 – Present · 6 yrs 3 mos
Remote Fashion Assistant & Content Researcher · Of the MomentMar 2020 – Dec 2020 · 10 mos
Remote Social Media Assistant · Pride Marketing AssociationMay 2019 – Aug 2019 · 4 mos

Education

A.B. in Fashion Merchandising & Communications (PR & Advertising) · Albright College2015 – 2019

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