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I’m Will Khanna, a recent Strategic Communication graduate from Northern Arizona University with experience across social media, content creation, marketing, sales, and events. At NAU, I helped grow the university’s TikTok from 6,000 to 12,000 followers, with a video reaching 15 million views. I also founded Kickback, a lifestyle clothing brand, where I handled branding, e-commerce, marketing, and social media. I currently create content for my own YouTube and social platforms, managing everything from ideation and filming to editing, thumbnails, and analytics. What makes me stand out is that I combine a strong marketing background with hands-on content creation experience, a creative personality, and a genuine understanding of what makes people stop scrolling and engage.…I’m Will Khanna, a recent Strategic Communication graduate from Northern Arizona University with experience across social media, content creation, marketing, sales, and events. At NAU, I helped grow the university’s TikTok from 6,000 to 12,000 followers, with a video reaching 15 million views. I also founded Kickback, a lifestyle clothing brand, where I handled branding, e-commerce, marketing, and social media. I currently create content for my own YouTube and social platforms, managing everything from ideation and filming to editing, thumbnails, and analytics. What makes me stand out is that I combine a strong marketing background with hands-on content creation experience, a creative personality, and a genuine understanding of what makes people stop scrolling and engage.

Will Khanna

Content Producer, Social Media Manager, Video Editor, +2

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I’m Will Khanna, a recent Strategic Communication graduate from Northern Arizona University with experience across social media, content creation, marketing, sales, and events. At NAU, I helped grow the university’s TikTok from 6,000 to 12,000 followers, with a video reaching 15 million views. I also founded Kickback, a lifestyle clothing brand, where I handled branding, e-commerce, marketing, and social media. I currently create content for my own YouTube and social platforms, managing everything from ideation and filming to editing, thumbnails, and analytics. What makes me stand out is that I combine a strong marketing background with hands-on content creation experience, a creative personality, and a genuine understanding of what makes people stop scrolling and engage.…I’m Will Khanna, a recent Strategic Communication graduate from Northern Arizona University with experience across social media, content creation, marketing, sales, and events. At NAU, I helped grow the university’s TikTok from 6,000 to 12,000 followers, with a video reaching 15 million views. I also founded Kickback, a lifestyle clothing brand, where I handled branding, e-commerce, marketing, and social media. I currently create content for my own YouTube and social platforms, managing everything from ideation and filming to editing, thumbnails, and analytics. What makes me stand out is that I combine a strong marketing background with hands-on content creation experience, a creative personality, and a genuine understanding of what makes people stop scrolling and engage.

Available to hire

I’m Will Khanna, a recent Strategic Communication graduate from Northern Arizona University with experience across social media, content creation, marketing, sales, and events. At NAU, I helped grow the university’s TikTok from 6,000 to 12,000 followers, with a video reaching 15 million views. I also founded Kickback, a lifestyle clothing brand, where I handled branding, e-commerce, marketing, and social media. I currently create content for my own YouTube and social platforms, managing everything from ideation and filming to editing, thumbnails, and analytics. What makes me stand out is that I combine a strong marketing background with hands-on content creation experience, a creative personality, and a genuine understanding of what makes people stop scrolling and engage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Benefits Sale Representative (Professional Employer Organization) at Group Management Services (GMS)

April 1, 2025 - Present

Built client relationships through effective communication and consultative selling. Managed customer pipelines and activities using Salesforce CRM. Collaborated with cross-functional teams to support clients and achieve business goals. Delivered customized solutions by identifying customer needs and pain points.

Benefits Sale Representative at Group Management Services (GMS)

April 1, 2025 - Present

Built client relationships through effective communication and consultative selling. Managed customer pipelines and activity using Salesforce CRM. Collaborated with cross-functional teams to support clients and achieve business goals. Delivered customized solutions by identifying customer needs and pain points.

Social Media Intern / Flagstaff Social Media (University Social Media) at NAU Social Media

September 1, 2022 - January 1, 2025

Developed and executed social media content strategies to promote university events, student life, athletics, and campus initiatives across multiple platforms. Planned, created, and published engaging content for Instagram, TikTok, Facebook, and X to increase student engagement and brand awareness. Played a key role in NAU Football game-day social media campaigns by creating content highlighting traditions, game-day activities, fan experiences, and stadium atmosphere. Wrote platform-specific captions and calls-to-action to increase attendance and overall engagement, and collaborated with interns and marketing staff to brainstorm and execute content calendars. Assisted with managing university social media content and helped grow TikTok followers from 6,000 to 12,000 through strategic content creation and engagement. Created a TikTok video that generated 15M+ views and 500K+ likes.

Social Media Intern / Flagstaff at NAU Social Media (Internal)

September 1, 2022 - January 31, 2025

Developed and executed social media content strategies to promote university events, student life, athletics, and campus initiatives across multiple platforms. Planned, created, and published platform-specific content for Instagram, TikTok, Facebook, and X to increase student engagement and brand awareness. Played a key role in developing and executing NAU Football game-day social media campaigns by creating content highlighting traditions, game-day activities, fan experiences, and stadium atmosphere. Wrote engaging captions and calls-to-action designed to increase participation and event attendance. Collaborated with a team of interns and marketing staff, plus photographers and videographers, to brainstorm ideas and execute content calendars. Helped grow TikTok followers from ~6,000 to ~12,000 and created a TikTok video that generated 15M+ views and 500K+ likes.

Content Intern (Events & Experiences) at Gravity Haus

May 1, 2022 - August 31, 2022

Collaborated with the marketing team to create and publish engaging social media content promoting member events, outdoor experiences, and community initiatives across digital platforms. Produced website content, event descriptions, and promotional copy to increase awareness and drive registrations. Assisted with email marketing campaigns including pre-event communications, event reminders, and post-event follow-ups to improve member engagement. Planned, coordinated, and executed marketing efforts for events serving 3,000+ members, ensuring a seamless experience from promotion through event completion.

Events & Experiences Content Intern at Gravity Haus

May 1, 2022 - August 31, 2022

Collaborated with the marketing team to create and publish engaging social media content promoting member events, outdoor experiences, and community initiatives across multiple digital platforms. Produced website content including event descriptions and promotional copy to increase awareness and drive registrations. Assisted with email marketing campaigns such as pre-event communications, event reminders, and post-event follow-ups to improve member engagement. Planned, coordinated, and executed marketing efforts for events serving 3,000+ members, ensuring a seamless experience from promotion through event completion.

Founder & Content Creator (Clothing Brand) at Kick Back Clothing

January 1, 2022 - April 30, 2025

Founded and grew a lifestyle clothing brand by developing and executing an organic social media strategy across TikTok, Instagram, and YouTube. Planned, filmed, edited, and published engaging short-form content (TikTok videos, Instagram Reels, YouTube Shorts) to increase brand awareness and audience engagement. Wrote compelling captions, optimized hashtags, and researched platform trends to maximize organic reach. Managed content planning and production to consistently grow brand presence.

Founder / Content & Social Media - Clothing Brand at Kick Back Clothing

January 1, 2022 - April 30, 2025

Founded and grew a lifestyle clothing brand from 2022–2025 by developing and executing an organic social media strategy across TikTok, Instagram, and YouTube. Planned, filmed, edited, and published engaging short-form content (TikTok videos, Instagram Reels, YouTube Shorts) to increase brand awareness and audience engagement. Wrote compelling captions, optimized hashtags, and researched platform trends to maximize organic reach. Managed end-to-end content production including ideation and publishing schedules.