I’m William O. DeBoer, a brand & visual designer with 12+ years of agency and start-up experience building concepts, executing campaigns, and directing design systems across digital and marketing touchpoints. I enjoy turning brand strategy into engaging stories—whether that’s creating landing pages, email and social assets, style guides, or brand illustrations—while keeping accessibility and consistency at the center of my process. I’m a positive, agile collaborator who partners with producers, researchers, PMs, and stakeholders to align on goals, validate solutions, and clearly present design rationale through project decks. I use data and insights to inform my creative decisions and to successfully drive initiatives and evolve brands.…

William O. DeBoer

I’m William O. DeBoer, a brand & visual designer with 12+ years of agency and start-up experience building concepts, executing campaigns, and directing design systems across digital and marketing touchpoints. I enjoy turning brand strategy into engaging stories—whether that’s creating landing pages, email and social assets, style guides, or brand illustrations—while keeping accessibility and consistency at the center of my process. I’m a positive, agile collaborator who partners with producers, researchers, PMs, and stakeholders to align on goals, validate solutions, and clearly present design rationale through project decks. I use data and insights to inform my creative decisions and to successfully drive initiatives and evolve brands.…

Available to hire

I’m William O. DeBoer, a brand & visual designer with 12+ years of agency and start-up experience building concepts, executing campaigns, and directing design systems across digital and marketing touchpoints. I enjoy turning brand strategy into engaging stories—whether that’s creating landing pages, email and social assets, style guides, or brand illustrations—while keeping accessibility and consistency at the center of my process.

I’m a positive, agile collaborator who partners with producers, researchers, PMs, and stakeholders to align on goals, validate solutions, and clearly present design rationale through project decks. I use data and insights to inform my creative decisions and to successfully drive initiatives and evolve brands.

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Language

English
Fluent

Work Experience

Zoox Autonomous Vehicle Rider Support at Zoox
September 1, 2025 - October 26, 2025
Rider and vehicle support specialist; contractor through Manpower Staffing; learning multiple proprietary systems.
Rider Support & Vehicle Support Specialist at Zoox (via Manpower)
September 1, 2025 - October 26, 2025
Contractor providing rider and vehicle support; learning multiple proprietary systems and supporting Zoox operations.
Zoox Autonomous Vehicle Rider Support, Manpower Staffing at Zoox
March 1, 2025 - September 1, 2025
Sr. Graphic Designer - Jumping Fences Agency, Rider & Vehicle Support Specialist at SF Marathon
July 1, 2023 - Present
Collaboratively developed multiple proprietary AI systems and operational protocols.
Sr. Graphic Designer at SF Marathon (Jumping Fences Agency)
July 1, 2023 - Present
Lead graphic design for marathon branding, campaigns, and event assets; collaborated with agency and stakeholders to ensure brand consistency across touchpoints.
Sr. Visual Designer (Brand) at Indeed
March 1, 2023 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails. Explored, researched, validated, aligned, and presented design solutions that adhere to or flex within existing SF brand guides. Partnered with PMs, producers, team leads and researchers to advocate brand adherence, consistency, and recognition. Presented solutions in project decks to internal agency teams and stakeholders, effectively communicating rationale and concepts.
Sr. - Visual Designer (Brand) at Mathys + Protestio
June 1, 2021 - March 1, 2023
Sr. - Visual Designer (Brand) at Indeed
June 1, 2021 - March 1, 2023
Created engaging campaigns for marketing and social media, as well as style guides, brand illustrations, landing pages, and emails. Explored, researched, validated, aligned, and presented design solutions that adhere to or flex within San Francisco (SFM) brand guidelines. Partnered with agency PMs, producers, team leads, and researchers to advocate brand adherence, consistency, and recognition, and presented solutions in project decks to internal teams and stakeholders.
Sr. Visual/Creative Designer at Hotwire (an Expedia Company)
March 1, 2020 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails; ensured brand alignment and consistency across channels.
Sr. Visual/Creative Designer at Hotwire an Expedia Company
April 1, 2019 - March 1, 2020
Visual & Brand Designer at Fitbit
January 1, 2019 - October 26, 2025
Created engaging campaigns for marketing, social media, style-guides, brand illustrations, landing pages, and emails. Collaborated with cross-disciplinary teams to ensure brand adherence and consistency.
Visual & Brand Designer at Fitbit
January 1, 2019 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails, helping maintain cohesive Fitbit branding across channels.
Freelance Designer at Nice + Company
January 1, 2019 - October 26, 2025
Delivered visual and brand design work for Fitbit campaigns; built design systems and brand assets; collaborated with cross-disciplinary teams to execute campaigns.
Visual & Brand Designer at Fitbit
April 1, 2013 - January 1, 2019
Freelance Designer at Nice + Company
April 1, 2013 - January 1, 2019

Education

AA Graphic Design at CCSF
January 11, 2030 - October 26, 2025
BFA - Visual Communications Design at SFAI
January 11, 2006 - October 26, 2010
Graphic Design emphasis on digital, UX and responsive design principles
BFA at San Francisco Art Institute (SFAI)
January 1, 2008 - January 1, 2008
at Corcoran College of Art & Design at The George Washington University
January 1, 2003 - January 1, 2003
at Graphic & UX Design Courses, CCSF
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Travel & Hospitality, Consumer Goods, Transportation & Logistics