I'm William O. DeBoer, a brand and visual designer with over a decade of agency and startup experience. I specialize in concepting, designing, executing, and art-directing engaging brand stories across campaigns, social, and product experiences. I’m a positive self-starter who thrives in agile, cross-disciplinary teams, using data and insights to inform the creative process and inspire leadership and users. I love turning complex ideas into clear, compelling visuals that elevate brands and drive measurable outcomes. My curiosity for brand design drives collaborative, outcomes-focused work that blends strategy, aesthetics, and accessibility to deliver engaging experiences.

William O. DeBoer

I'm William O. DeBoer, a brand and visual designer with over a decade of agency and startup experience. I specialize in concepting, designing, executing, and art-directing engaging brand stories across campaigns, social, and product experiences. I’m a positive self-starter who thrives in agile, cross-disciplinary teams, using data and insights to inform the creative process and inspire leadership and users. I love turning complex ideas into clear, compelling visuals that elevate brands and drive measurable outcomes. My curiosity for brand design drives collaborative, outcomes-focused work that blends strategy, aesthetics, and accessibility to deliver engaging experiences.

Available to hire

I’m William O. DeBoer, a brand and visual designer with over a decade of agency and startup experience. I specialize in concepting, designing, executing, and art-directing engaging brand stories across campaigns, social, and product experiences. I’m a positive self-starter who thrives in agile, cross-disciplinary teams, using data and insights to inform the creative process and inspire leadership and users.

I love turning complex ideas into clear, compelling visuals that elevate brands and drive measurable outcomes. My curiosity for brand design drives collaborative, outcomes-focused work that blends strategy, aesthetics, and accessibility to deliver engaging experiences.

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Language

English
Fluent

Work Experience

Rider Support & Vehicle Support Specialist at Zoox (via Manpower)
September 1, 2025 - October 26, 2025
Contractor providing rider and vehicle support; learning multiple proprietary systems and supporting Zoox operations.
Sr. Graphic Designer at SF Marathon (Jumping Fences Agency)
July 1, 2023 - Present
Lead graphic design for marathon branding, campaigns, and event assets; collaborated with agency and stakeholders to ensure brand consistency across touchpoints.
Sr. Visual/Creative Designer at Hotwire (an Expedia Company)
March 1, 2020 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails; ensured brand alignment and consistency across channels.
Freelance Designer at Nice + Company
January 1, 2019 - October 26, 2025
Delivered visual and brand design work for Fitbit campaigns; built design systems and brand assets; collaborated with cross-disciplinary teams to execute campaigns.
Visual & Brand Designer at Fitbit
January 1, 2019 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails, helping maintain cohesive Fitbit branding across channels.
Sr. Visual Designer (Brand) at Indeed
March 1, 2023 - October 26, 2025
Created engaging campaigns for marketing, social media, style guides, brand illustrations, landing pages, and emails. Explored, researched, validated, aligned, and presented design solutions that adhere to or flex within existing SF brand guides. Partnered with PMs, producers, team leads and researchers to advocate brand adherence, consistency, and recognition. Presented solutions in project decks to internal agency teams and stakeholders, effectively communicating rationale and concepts.
Visual & Brand Designer at Fitbit
January 1, 2019 - October 26, 2025
Created engaging campaigns for marketing, social media, style-guides, brand illustrations, landing pages, and emails. Collaborated with cross-disciplinary teams to ensure brand adherence and consistency.
Zoox Autonomous Vehicle Rider Support at Zoox
September 1, 2025 - October 26, 2025
Rider and vehicle support specialist; contractor through Manpower Staffing; learning multiple proprietary systems.

Education

AA Graphic Design at CCSF
January 11, 2030 - October 26, 2025
BFA - Visual Communications Design at SFAI
January 11, 2006 - October 26, 2010
Graphic Design emphasis on digital, UX and responsive design principles

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Travel & Hospitality, Consumer Goods, Transportation & Logistics