William Ho

Managing a team of social media executives in Singapore and Australia offices. Implementing ad setup and trafficking on major social platforms, programmatic display, and paid search. Collaborating with Client Services to plan and strategize outreach and marketing tactics. Drafting media plans and managing media budgets. Utilizing BI and visualization platforms like Datorama and Tableau for campaign dashboards and reporting. Executing Social Selling campaigns and working with third-party partners on content syndication and lead generation. Researching and integrating new media and ad tech tools.

Conceptualized and executed social media strategies for a design competition including awareness creation and driving webpage sign-ups. Managed content scheduling on social media. Developed strategies to increase brand awareness, lead generation, and engagement. Generated reports and analyzed advertisement and content success across Facebook, Twitter, WordPress blog, Google+, and LinkedIn.

Established marketing foundations and strategies for a startup. Formulated inbound marketing strategies and integrated social learnings to sales and project managers. Coordinated creative campaigns and programmatic buying for digital cross-promotion including email campaigns and Facebook promotions. Administered all business marketing operations and advertising campaigns.