Available to hire
Hi, I’m William Ho, a digital marketing professional with a strong background in business intelligence, social media, and big data analytics. I have experience managing teams across different regions and executing media campaigns using programmatic media buying, paid social platforms, and data visualization tools.
I enjoy strategizing marketing outreach and staying up-to-date with the latest in ad tech and martech innovations. My experience spans startups to established agencies, where I’ve honed my skills in digital marketing, project management, and social selling.
Experience Level
Language
English
Fluent
Chinese
Intermediate
Work Experience
Media Activations Manager at Transmission Agency
September 1, 2019 - PresentManaging a team of social media executives in Singapore and Australia offices. Implementing ad setup and trafficking on major social platforms, programmatic display, and paid search. Collaborating with Client Services to plan and strategize outreach and marketing tactics. Drafting media plans and managing media budgets. Utilizing BI and visualization platforms like Datorama and Tableau for campaign dashboards and reporting. Executing Social Selling campaigns and working with third-party partners on content syndication and lead generation. Researching and integrating new media and ad tech tools.
Social Media Coordinator (Temp Contract) at Exsto Asia
July 31, 2019 - July 18, 2025Conceptualized and executed social media strategies for a design competition including awareness creation and driving webpage sign-ups. Managed content scheduling on social media. Developed strategies to increase brand awareness, lead generation, and engagement. Generated reports and analyzed advertisement and content success across Facebook, Twitter, WordPress blog, Google+, and LinkedIn.
Digital Marketing Manager (Contract) at Hiredeo
March 31, 2019 - July 18, 2025Established marketing foundations and strategies for a startup. Formulated inbound marketing strategies and integrated social learnings to sales and project managers. Coordinated creative campaigns and programmatic buying for digital cross-promotion including email campaigns and Facebook promotions. Administered all business marketing operations and advertising campaigns.
Project Manager at Pico Global - Twickenham
September 30, 2018 - July 18, 2025Developed and maintained company social media profiles. Integrated social media campaigns into client proposals. Communicated project scope, schedule, and budget with customers and contractors. Researched new event technologies. Managed social media analytics and identified client needs for product recommendations based on budgets.
Data Analyst Intern at Omnicom Group
October 31, 2017 - July 18, 2025Learned SQL and database platforms. Managed internal database and provided statistical analysis reports. Achieved Facebook advertising qualification. Analyzed raw data reports and collaborated with team members and customers on data collection and methodology. Drafted advertising campaign reports with recommendations.
Account Executive at Pico Global - Twickenham
July 31, 2016 - July 18, 2025Contacted and followed up with potential clients. Conducted on-site marketing at exhibition shows. Prepared and sent cost quotations. Liaised with clients and project team on requirements and deliverables. Submitted business proposals and managed team budgets. Negotiated with contractors and suppliers. Managed project time scales and on-site project management during build stages.
Education
Masters in Business Intelligence and Social Media at Brunel University - London
January 1, 2018 - January 31, 2019Bachelors in Business and Management & Professional Placement Year at University of Sussex - Brighton
September 1, 2014 - July 31, 2017Qualifications
The Fundamentals of Digital Marketing
July 1, 2019 - July 31, 2023LinkedIn Certified Marketing Insider
June 1, 2022 - June 30, 2023LinkedIn Advertising
June 1, 2020 - June 30, 2023Google Ads Display Certification
May 1, 2020 - May 31, 2023Campaign Manager Certification Exam
July 1, 2020 - July 31, 2023SEMrush Social Media Toolkit Exam
September 1, 2020 - September 30, 2023Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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