I'm William Liew, an award-winning TVC and Film Director and Creative Technologist with over 20 years of experience turning ideas into visually compelling stories across film, broadcast, and digital platforms. I blend storytelling with hands-on AI, data science, and production technology to deliver high-impact creative solutions that engage audiences and drive measurable results. I lead cross-functional teams, mentor talent, and partner with brands to accelerate production, personalize campaigns, and improve efficiency through AI-powered workflows and analytics.

William Liew

I'm William Liew, an award-winning TVC and Film Director and Creative Technologist with over 20 years of experience turning ideas into visually compelling stories across film, broadcast, and digital platforms. I blend storytelling with hands-on AI, data science, and production technology to deliver high-impact creative solutions that engage audiences and drive measurable results. I lead cross-functional teams, mentor talent, and partner with brands to accelerate production, personalize campaigns, and improve efficiency through AI-powered workflows and analytics.

Available to hire

I’m William Liew, an award-winning TVC and Film Director and Creative Technologist with over 20 years of experience turning ideas into visually compelling stories across film, broadcast, and digital platforms. I blend storytelling with hands-on AI, data science, and production technology to deliver high-impact creative solutions that engage audiences and drive measurable results.

I lead cross-functional teams, mentor talent, and partner with brands to accelerate production, personalize campaigns, and improve efficiency through AI-powered workflows and analytics.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Work Experience

Senior VP, Creative Director at ERA Realty Pte Ltd
January 1, 2020 - December 31, 2024
Led the creative and video production departments, managed producers, designers, and content creators; advised senior management on branding, creative direction, and digital strategy; integrated AI tools into production workflows to enhance personalization and reduce turnaround time; oversaw multimedia campaigns reaching over 9,000 agents and partners.
AVP, Head of Media Production at ERA Realty Pte Ltd
January 1, 2017 - December 31, 2020
Directed end-to-end creative production for marketing, training, and corporate campaigns; managed creative teams, vendors, and production schedules across multiple media channels; ensured quality consistency and brand alignment across all visual communications.
Multimedia Video Producer at Trinity Christian Centre
January 1, 2017 - December 31, 2018
Produced educational and advocacy videos for internal and public engagement; developed training materials and visual assets for non-technical audiences.
Brand Manager at Biocomm / Nu-Factor Pte Ltd
January 1, 2015 - December 31, 2017
Managed marketing campaigns, creative production, and brand development for wellness products; directed video and design projects for product launches and brand awareness campaigns.
Film Director at Apostrophe Films
January 1, 2006 - December 31, 2014
Directed and produced television commercials, branded content, and corporate films for regional and international clients; led creative development from concept to completion, overseeing casting, cinematography, and final edit; collaborated with agencies and clients to ensure brand integrity and storytelling impact; directed award-winning projects recognized by Promax International and the New York Film Festival; mentored junior producers and assistant directors.
Visual Effects Post-Production Manager at Apostrophe Films
January 1, 2006 - December 31, 2014
Supervised post-production pipelines for commercials and corporate videos, coordinating editors, colorists, and VFX artists; managed editing, compositing, and finishing workflows to meet deadlines; translated creative vision into final visuals; ensured color grading precision and seamless integration of live action with VFX; delivered award-winning campaigns recognized by Promax Asia and NYFF.
Video Editor at Apostrophe Films
January 1, 1999 - December 31, 2003
Edited commercials, branded films, and corporate content for major regional clients; maintained visual rhythm, narrative flow, and brand tone across campaigns; collaborated with directors, producers, and clients to meet objectives.
Video Editor / Motion Graphics Designer at Bruce Dunlop & Associates (BDA)
January 1, 2003 - December 31, 2006
Designed and produced on-air promos, motion graphics, and branding materials for regional broadcast clients including StarHub, Disney Channel, and Cinemax; collaborated with creative directors and channel producers to develop concepts, storyboards, and motion sequences; managed tight broadcast deadlines and ensured brand consistency; developed cross-platform visual identities for entertainment and sports channels across Asia.

Education

Professional Diploma in Data Science and Artificial Intelligence at Lithan Academy, Singapore
January 11, 2030 - December 26, 2025
Bachelor of Arts (Honours) in Film Studies at Puttnam School of Film, Lasalle College of the Arts, Singapore
January 11, 2030 - December 26, 2025
Diploma in Multimedia Design (With Distinction) at Nanyang Academy of Fine Arts (NAFA), Singapore
January 11, 2030 - December 26, 2025

Qualifications

Master’s Degree in Artificial Intelligence
January 11, 2030 - December 26, 2025
Advanced Certificate in Learning and Performance (ACLP 2.0) – Singapore Workforce Skills Qualifications
January 11, 2030 - December 26, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Education, Professional Services