Hi, I'm William Viana! With over 15 years of experience in the Creative Fields, I specialize in delivering clear, engaging narratives that drive results—including boosting campaign engagement by 37%. My background spans directing impactful documentaries and producing compelling video content for diverse marketing initiatives and social media video content. Underpinning my motion work is a solid foundation in design. I hold a Bachelor's Degree in Graphic Design from SATC, where I mastered advanced typography, color theory, and digital imaging, achieving a top 10% distinction in visual communication projects.​​​​​​​ As an expert in Adobe After Effects, Premiere Pro, and Motion Design, I focus on storytelling that simplifies complex messages. I partner with cross-functional teams to provide innovative, high-quality video assets that ensure measurable brand and product growth.

William Viana

Hi, I'm William Viana! With over 15 years of experience in the Creative Fields, I specialize in delivering clear, engaging narratives that drive results—including boosting campaign engagement by 37%. My background spans directing impactful documentaries and producing compelling video content for diverse marketing initiatives and social media video content. Underpinning my motion work is a solid foundation in design. I hold a Bachelor's Degree in Graphic Design from SATC, where I mastered advanced typography, color theory, and digital imaging, achieving a top 10% distinction in visual communication projects.​​​​​​​ As an expert in Adobe After Effects, Premiere Pro, and Motion Design, I focus on storytelling that simplifies complex messages. I partner with cross-functional teams to provide innovative, high-quality video assets that ensure measurable brand and product growth.

Available to hire

Hi, I’m William Viana!

With over 15 years of experience in the Creative Fields, I specialize in delivering clear, engaging narratives that drive results—including boosting campaign engagement by 37%. My background spans directing impactful documentaries and producing compelling video content for diverse marketing initiatives and social media video content.

Underpinning my motion work is a solid foundation in design. I hold a Bachelor’s Degree in Graphic Design from SATC, where I mastered advanced typography, color theory, and digital imaging, achieving a top 10% distinction in visual communication projects.​​​​​​​

As an expert in Adobe After Effects, Premiere Pro, and Motion Design, I focus on storytelling that simplifies complex messages. I partner with cross-functional teams to provide innovative, high-quality video assets that ensure measurable brand and product growth.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Filmmaker & Marketing Strategist at Filmmics - Video Solutions
January 1, 2017 - January 1, 2025
Produced solid and consistent digital content for small and medium-sized local businesses by leveraging videos, motion graphics, and other video elements to enhance brand relevance and value. Owned video editing as a core capability, transforming raw footage into clear, engaging narratives aligned with client goals. Supported marketing initiatives by creating reusable video assets for brand promotion, product highlights, and event coverage. Collaborated with clients to understand their business needs and deliver tailored video content that reflected their culture and value proposition.
Marketing Director at My House Lodging & Camping
January 1, 2016 - Present
Developed and executed marketing strategies to increase guest acquisition and retention, directly supporting business growth. Created and managed digital content and social media pages, enhancing online presence and engagement. Collaborated with family management team to align marketing efforts with overall business goals, ensuring consistent brand messaging. Utilized visual storytelling techniques to attract and engage target audiences effectively.
Video Marketing Campaign Lead at Hill Lizards - Walk Trail
September 1, 2025 - December 31, 2025
Led guided hikes along trails, enhancing visitor experience and engagement. Produced and edited audiovisual content to promote the company and its commissioned hikes, applying modern video editing tools and techniques. Crafted clear, compelling visual stories to boost brand visibility and attract tourists. Collaborated with marketing efforts to support Araranguá, Brazil.
Motion Designer at TV In Door - Marketing on Public TV
January 1, 2012 - January 1, 2014
Created motion graphics content for public TV marketing campaigns, ensuring visual consistency and brand alignment. Collaborated with marketing teams to support brand messaging through dynamic video elements. Applied video editing and visual storytelling techniques to enhance campaign impact.
Art Director and Layout Designer at South Fashion Magazine
January 1, 2012 - January 1, 2013
Directed visual layout and design projects to create compelling magazine spreads that enhanced brand identity and reader engagement. Collaborated with editorial and marketing teams to ensure visual storytelling aligned with content and brand messaging. Managed design deadlines in a fast-paced publishing environment, maintaining consistency across all publication materials.
Motion Designer at Led Door - Advertising on LED Panels
January 1, 2011 - January 1, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visual storytelling in support of advertising campaigns. Applied detailed-oriented design skills to produce engaging content under deadlines.
Diagrammer and Designer at Regional Guide - Phone Book
January 1, 2010 - January 1, 2012
Produced detailed layouts and designs for the Regional Guide phone book, ensuring clear visual communication and readability. Collaborated with the design team to maintain consistent branding and visual storytelling across all publications. Met tight deadlines in a fast-paced publishing environment.
Junior Designer at Workshop Visual Communication (Brazil)
November 1, 2008 - June 30, 2010
Supported design projects with foundational visual communications tasks while collaborating with senior designers to ensure brand consistency.
Motion Designer Lead at LED Panels
January 1, 2011 - December 31, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visuals for campaigns.
Art Director & Layout Designer at South Fashion Magazine
January 1, 2012 - December 31, 2013
Directed visual layout and design projects to create compelling magazine spreads that enhanced brand identity and reader engagement. Coordinated with editorial and marketing teams to ensure visual storytelling aligned with content and brand messaging.
Motion Designer at LED Panels Advertising
January 1, 2011 - January 1, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visuals to support advertising campaigns. Applied detailed-oriented design to produce visually engaging content under deadlines.
Junior Designer at Workshop Visual Communication
January 1, 2008 - January 1, 2010
Supported design projects with foundational visual communication tasks, contributing to cohesive brand presentations. Collaborated with senior designers to develop layouts and graphic assets, ensuring timely delivery.
Diagrammer & Designer at Regional Guide - phone book
January 1, 2010 - January 1, 2012
Produced detailed layouts and designs for the Regional Guide phone book, ensuring clear visual communication and readability. Collaborated with the design team to maintain consistent branding and visuals across publications. Adapted quickly to project needs in a fast-paced publishing environment, maintaining reliability in meeting deadlines.
Video Marketing Campaign at Hill Lizards - Walk Trail
September 1, 2025 - December 1, 2025
Led guided hikes along trails, enhancing visitor experience and engagement. Produced and edited audiovisual content to promote the company and its commissioned hikes, applying modern video editing tools and techniques. Crafted clear, compelling visual stories to boost brand visibility and attract tourists. Collaborated with marketing efforts to support Araranguá, Brazil.
Motion Designer Lead at Door - Advertising on LED Panels
January 1, 2012 - January 1, 2013
Created motion graphics to promote advertising on LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visuals to support advertising campaigns. Applied detail-oriented design skills to produce visually engaging content under project deadlines.
Junior Designer at Workshop - Visual Communication
January 1, 2008 - January 1, 2010
Supported design projects with foundational visual communication tasks, contributing to cohesive brand presentations and asset creation. Collaborated with senior designers to develop layouts and graphic assets under guidance.
Marketing Director at My House Lodging & Camping
September 1, 2015 - December 1, 2015
Developed and executed marketing strategies to increase guest acquisition and retention, directly supporting business growth. Created and managed digital content and social media pages, enhancing online presence and engagement. Collaborated with family management team to align marketing efforts with overall business goals.
Motion Designer at Led Door
January 1, 2011 - December 31, 2013
Created motion graphics content for LED panels, ensuring visual consistency and brand fidelity. Collaborated with marketing teams to deliver on-brand visuals for advertising campaigns. Applied detail-oriented design to produce engaging content under tight deadlines.
Junior Designer at Workshop
November 1, 2008 - June 1, 2010
Supported design projects with foundational visual communication tasks, contributing to cohesive brand presentations. Collaborated with senior designers to develop layouts and graphics assets under deadline pressure.

Education

Bachelor's Degree in Graphic Design at SATC - Associação Beneficente da Indústria Carbonífera de Santa Catarina
January 1, 2013 - January 1, 2016
Bachelor's Degree in Graphic Design at SATC - Associação Beneficente da Indústria Carbonífera de Santa Catarina
January 1, 2013 - January 1, 2016
Bachelor's Degree at CRICIUMA, BRAZIL
January 1, 2013 - January 1, 2016
Bachelor's Degree in Graphic Design at CRICIUMA, BRAZIL
January 1, 2013 - December 31, 2016
Certificate in Advanced Typography & Visual Communication at SATC - Associação Beneficente da Indústria Carbonífera de Santa Catarina
January 11, 2030 - March 11, 2026

Qualifications

Bachelor's Degree in Graphic Design
January 1, 2013 - December 31, 2016
Certificate in Advanced Typography and Visual Communication
January 11, 2030 - March 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Education