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I’m Willy Hyde, a results-driven beauty industry leader with 12+ years of experience in education strategy, ambassador program development, digital marketing, and revenue growth. I excel at scaling education platforms, building school and industry partnerships, and driving measurable sales across professional, retail, and academic channels. As a recognized platform artist and keynote speaker, I’m passionate about elevating professional education and brand impact.…I’m Willy Hyde, a results-driven beauty industry leader with 12+ years of experience in education strategy, ambassador program development, digital marketing, and revenue growth. I excel at scaling education platforms, building school and industry partnerships, and driving measurable sales across professional, retail, and academic channels. As a recognized platform artist and keynote speaker, I’m passionate about elevating professional education and brand impact.

Willy Hyde

Brand Strategist, Creative Director, Content Creator, +2

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I’m Willy Hyde, a results-driven beauty industry leader with 12+ years of experience in education strategy, ambassador program development, digital marketing, and revenue growth. I excel at scaling education platforms, building school and industry partnerships, and driving measurable sales across professional, retail, and academic channels. As a recognized platform artist and keynote speaker, I’m passionate about elevating professional education and brand impact.…I’m Willy Hyde, a results-driven beauty industry leader with 12+ years of experience in education strategy, ambassador program development, digital marketing, and revenue growth. I excel at scaling education platforms, building school and industry partnerships, and driving measurable sales across professional, retail, and academic channels. As a recognized platform artist and keynote speaker, I’m passionate about elevating professional education and brand impact.

Available to hire

I’m Willy Hyde, a results-driven beauty industry leader with 12+ years of experience in education strategy, ambassador program development, digital marketing, and revenue growth.
I excel at scaling education platforms, building school and industry partnerships, and driving measurable sales across professional, retail, and academic channels. As a recognized platform artist and keynote speaker, I’m passionate about elevating professional education and brand impact.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Director of Education at Caliber Pro Corp.

April 1, 2024 - Present

Led the development and execution of a multi-channel education ecosystem, expanding ambassador and educator networks (120+ professionals) and increasing online sales to 35% of total revenue with 18% YoY growth. Built strategic relationships with brands, influencers, and cosmetology & barber schools; launched a School Kit Program; managed education partnerships (AACS, NACAAS, CEA) and 8–10 national trade shows annually; directed paid and organic marketing across Meta, TikTok, and Amazon.

Director of Education at Shark Fin Shear Co.

May 1, 2017 - March 1, 2024

Drove digital sales to 40% of total revenue with 32% YoY growth; built and led a 200+ member Ambassador & Educator Program; developed a comprehensive Shear Education Program across live, virtual, and on-demand platforms; grew social presence by 25K+ followers and 2M+ annual organic impressions; executed weekly email marketing campaigns supporting education and product launches.