Available to hire
Hi, I’m Willem (Wim) van der Oest, a senior copywriter/content creator and creative director with extensive experience shaping B2B and B2C communications for global tech brands and Dutch enterprises. I love turning complex ideas into clear, engaging stories, leading creative concepts, and coaching teams across cultures to deliver on-brand results.
Beyond the writing desk, I help brands define strategy, craft compelling content for online and offline channels, and produce media-rich storytelling across film, radio, and the web. I enjoy mentoring talent and collaborating with diverse partners to bring ideas to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
English
Fluent
German
Fluent
French
Intermediate
Work Experience
Redacteur en eindredacteur at Metaalvak magazine
January 1, 2024 - PresentResponsible for editing and final editing of the magazine content, ensuring quality and coherence of articles and features.
Creatieve concepten & copywriting at Waanzinnig
January 1, 2014 - PresentDeveloping creative concepts and writing copy for various projects since 2014.
Medeoprichter & hoofdredacteur at Jongbelegen.nu
January 1, 2019 - PresentCo-founded and acted as editor-in-chief overseeing content and editorial direction from 2019 onwards.
Medeoprichter, Creatief directeur at Redbone
December 31, 2021 - July 23, 2025Co-founder and creative director managing creative projects from 2017 to 2021.
Senior copywriter at Freelance
January 1, 2009 - PresentWorked as a senior copywriter for clients such as Microsoft, IBM, SAP, Salesforce, VMware, and various medium-sized IT companies since 2009.
Copywriter & conceptontwikkelaar at Tommy Hilfiger Europe
December 31, 2009 - July 23, 2025Copywriter and concept developer for the lingerie and children’s clothing divisions in 2009.
Senior copywriter & Creatief coach at BrandBase Amsterdam
December 31, 2009 - July 23, 2025Senior copywriter and creative coach from 2008 to 2009.
Interim Creatief directeur at RedSquad, Litouwen
December 31, 2007 - July 23, 2025Interim creative director in 2007.
Creatief directeur & Strateeg / Executive Creative director voor Lowe Baltics at Lowe & Partners / Baltics
December 31, 2009 - July 23, 2025Creative director and strategist, also executive creative director for Lowe Baltics from 2001 to 2009.
Creative Concepts, Copywriter at Waanzinnig
January 1, 2021 - PresentDeveloped creative concepts and provided copywriting services for the company, fostering innovative marketing strategies and messaging.
Mede-oprichter en Head Writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founder and head writer for Jongbelegen.nu, an online magazine targeting 48-plus audiences, responsible for content creation and editorial leadership.
Mede-oprichter, Creative Concepts & Copywriting at Redbone
January 1, 2021 - July 23, 2025Co-founded the marketing & creativity agency Redbone, overseeing creative concept development and copywriting projects.
Creative Director, Copywriter, Concept Maker at Freelance
January 1, 2020 - July 23, 2025Worked as a freelance creative director, copywriter, and concept maker for various Dutch advertising agencies and clients including Microsoft, SAP, Salesforce, and IBM, maintaining close collaboration with OnChannel/Expandi Group.
Creative Concepts & Copywriting at Tommy Hilfiger Europe
December 1, 2009 - July 23, 2025Developed creative concepts and copywriting for new online activities within the Lingerie and Kidswear divisions of Tommy Hilfiger Europe.
Creative Concepts, Copywriting & Coaching at BrandBase Amsterdam
April 1, 2009 - July 23, 2025Developed creative concepts, handled copywriting, and provided creative coaching at BrandBase Amsterdam, an online and brand activation agency.
Interim Creative Director at RedSquad Creative Agency, Vilnius, Litouwen
November 1, 2007 - July 23, 2025Managed concept development, copywriting, campaign management, and coached creative teams as interim creative director.
Creative Strategist & Creative Director at Lowe & Partners Helsinki Finland
January 1, 2009 - July 23, 2025Provided creative-strategic consultancy, managed creative teams (comprising 24 people), coached young creatives, and served as Executive Creative Director for Lowe Baltics.
Creatieve concepten, copywriting at Waanzinnig
January 1, 2021 - PresentDevelopment of creative concepts and copywriting for various projects, driving innovative marketing and communications initiatives.
Mede-oprichter en head writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founder and head writer of an online magazine targeting 48-plus audiences, responsible for content strategy and editorial leadership.
Mede-oprichter, creative concepts and copywriting at Redbone
January 1, 2021 - July 23, 2025Co-founded the marketing & creativity agency Redbone; led creative concept development and copywriting projects for clients.
Freelance Creative Director, Copywriter and Conceptmaker at Various Dutch advertising agencies and advertisers
December 31, 2020 - July 23, 2025Provided creative direction, copywriting, and concept creation services for clients including Microsoft, SAP, Salesforce, IBM, VMware, and others; collaborated closely with OnChannel/Expandi Group.
Creative Concepts and Copywriting at Tommy Hilfiger Europe
December 31, 2009 - July 23, 2025Developed creative concepts and copywriting for new online activities in the Lingerie and Kidswear divisions.
Creative Concepts, Copywriting, Creative Coaching at BrandBase Amsterdam
April 1, 2009 - July 23, 2025Created creative concepts, copywriting, and provided coaching to creative teams in an online and brand activation agency.
Interim Creative Director at RedSquad Creative Agency, Vilnius, Lithuania
November 30, 2007 - July 23, 2025Led concept development, copywriting, campaign management, and coached creative teams.
Creative Strategist and Creative Director at Lowe & Partners, Helsinki, Finland
January 31, 2009 - July 23, 2025Provided creative strategic advice to clients, led concept development and managed a creative department of 24 people; coached young creatives and served later as Executive Creative Director of Lowe Baltics.
Creative Director at NormadBlend Amsterdam
December 31, 2000 - July 23, 2025Established and managed the creative department, concept development, and coached junior creatives.
Concept Developer at Positioneringsgroep
December 31, 1995 - July 23, 2025Freelance concept development work in collaboration with Roland van Kralingen.
Creative Director Copy at TBWA Amsterdam
December 31, 1994 - July 23, 2025Concept development and copywriting; member of the management team.
Creative Director Copy at Saatchi & Saatchi Amsterdam
December 31, 1991 - July 23, 2025Organized and managed creative department; concept development and copywriting.
Associate Creative Director Copy at DDB Amsterdam
December 31, 1989 - July 23, 2025Assisted in creative direction focusing on copywriting and concepts.
Copywriter and Conceptmaker at Prins Meijer Stamenkovits & Van Walbeek
December 31, 1987 - July 23, 2025Created copy and concepts for various advertising projects.
Creative Concept Developer, Copywriter at Waanzinnig
January 1, 2021 - PresentDevelops creative concepts and copywriting for various projects since 2021, contributing to impactful marketing and advertising initiatives.
Mede-oprichter en Head Writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founder and head writer for Jongbelegen.nu, an online magazine targeted at 48+ age group, involved in content development and editorial direction.
Mede-oprichter, Creative Director, Copywriter at Redbone
January 1, 2021 - July 24, 2025Co-founded Redbone marketing & creativity agency; responsible for creative concepts, copywriting, and overall creative leadership.
Creative Director, Copywriter, Concept Maker (Freelance) at Various Dutch advertising agencies and clients including Microsoft and IBM Business Partners
January 1, 2017 - July 24, 2025Worked freelance as a creative director, copywriter, and concept maker. Collaborated closely with OnChannel/Expandi Group, Djem Insight Studio and Waanzinnig agency.
Creative Concept Developer, Copywriter at Tommy Hilfiger Europe
December 1, 2009 - July 24, 2025Developed creative concepts and copywriting for new online activities in the Lingerie and Kidswear divisions.
Creative Concept Developer, Copywriter, Coach at BrandBase Amsterdam
April 1, 2009 - July 24, 2025Created creative concepts, wrote copy, and provided creative coaching at an online and brand activation agency.
Interim Creative Director at RedSquad Creative Agency, Vilnius, Lithuania
November 1, 2007 - July 24, 2025Led concept development, copywriting, campaign management, and mentoring of creative teams.
Creative Strategist and Creative Director at Lowe & Partners Helsinki, Finland
January 1, 2009 - July 24, 2025Member of management team; provided creative-strategic advice, concept development, managed a creative department of 24 people, coached young creatives. Later promoted to Executive Creative Director of Lowe Baltics.
Creative Director at NormadBlend Amsterdam
January 1, 2001 - July 24, 2025Member of management team; established creative department; developed concepts and coached young creatives.
Freelance Concept Developer at Positioneringsgroep (in collaboration with Roland van Kralingen)
January 1, 2001 - July 24, 2025Developed concepts as freelance creative.
Creative Director Copy at TBWA Amsterdam
January 1, 2001 - July 24, 2025Member of management team; developed concepts and copywriting.
Creative Director Copy at Saatchi & Saatchi Amsterdam
January 1, 2001 - July 24, 2025Organized and managed creative department; developed concepts and copywriting.
Associate Creative Director Copy at DDB Amsterdam
January 1, 2001 - July 24, 2025Held associate creative director role in copy division.
Copywriter and Concept Maker at Prins Meijer Stamenkovits & Van Walbeek
January 1, 2001 - July 24, 2025Worked as a copywriter and concept maker during the early career stage.
Freelance Creative Director, Copywriter and Creative Concepts Developer at Various IT Companies (including Microsoft, SAP, IBM, ATOS, VMware, Netapp, Salesforce)
December 1, 2009 - PresentProvided creative direction, copywriting, and development of creative concepts for multiple IT companies. Worked on diverse projects to enhance brand communication and market presence.
Editor and Editor-in-Chief at Mataalvak magazine
August 1, 2024 - PresentServes as editor and editor-in-chief, overseeing editorial content and direction.
Creative Concepts Developer and Copywriter at Waanzinnig.nl
April 1, 2017 - PresentDevelop creative concepts and write copy for an advertising, branding, and content agency.
Co-founder and Head Writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founded and lead writing for an online magazine targeted at 48plus audiences.
Creative Concepts Developer and Copywriter at Tommy Hilfiger Europe
December 31, 2009 - July 24, 2025Developed creative concepts and wrote copy for new online activities in the Lingerie and Kidswear divisions.
Creative Concepts Developer, Copywriter and Creative Coach at BrandBase Amsterdam
April 30, 2009 - July 24, 2025Developed creative concepts, copywriting, and provided creative coaching in an online and brand activation agency.
Group Creative Director and Strategist at Lowe & Partners (Helsinki, Tallinn, Vilnius)
January 31, 2009 - July 24, 2025Led the creative department (24 persons), created and developed creative concepts, copywriting, and coached the team. Member of the management team.
Creative Director at NormadBlend Amsterdam
December 31, 2001 - July 24, 2025Built the creative department and led creative concept development, copywriting, and coaching.
Freelance Creative Director, Copywriter and Creative Concepts Developer at Freelance
December 1, 2009 - PresentLed creative concept development, copywriting, and strategy for several IT companies including Microsoft, SAP, IBM, IBM Business Partners, ATOS, VMware, Netapp, and Salesforce. Delivered high-quality creative content focused on branding and online activities.
Editor and Editor-in-Chief at Mataalvak magazine
August 1, 2024 - PresentResponsible for editorial management, content curation, and overseeing publication quality.
Creative Concepts Developer and Copywriter at Waanzinnig.nl
April 1, 2017 - PresentDeveloped advertising, branding, and content creative concepts, as well as copywriting for agency projects.
Co-founder and Head Writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founded and led editorial content creation for www.jongbelegen.nu, an online magazine targeting the 48plus demographic.
Creative Concepts Developer and Copywriter at Tommy Hilfiger Europe
December 31, 2009 - July 24, 2025Developed creative concepts and produced copywriting for new online activities in the Lingerie and Kidswear divisions.
Creative Concepts Developer, Copywriter and Creative Coach at BrandBase Amsterdam
April 30, 2009 - July 24, 2025Provided creative concept development, copywriting, and creative coaching for online and brand activation projects.
Group Creative Director and Strategist at Lowe & Partners, Helsinki Finland, Tallinn Estonia, Vilnius Lithuania
January 31, 2009 - July 24, 2025Led creative department with 24 persons; managed the creative team and developed creative concepts, copywriting and creative coaching. Was a member of the management team.
Creative Director at NormadBlend Amsterdam
December 31, 2001 - July 24, 2025Built creative department, developed creative concepts, copywriting and creative coaching.
Freelance Creative Director, Copywriter and Creative Concepts Developer at Various IT companies including Microsoft, SAP, IBM, IBM Business Partners, ATOS, VMware, Netapp, Salesforce
December 1, 2009 - PresentLeading creative direction, copywriting, and development of creative concepts for several IT companies, delivering compelling content and campaigns to support business and brand goals.
Editor and Editor-in-Chief at Mataalvak magazine
August 1, 2024 - PresentManaging editorial processes and content development as editor and editor-in-chief, overseeing all aspects of the publication.
Creative Concepts Developer and Copywriter at Waanzinnig.nl Agency
April 1, 2017 - PresentDeveloping creative concepts and crafting copy for advertising, branding, and content strategies.
Co-founder and Head Writer at Jongbelegen.nu
June 1, 2019 - PresentCo-founded and act as head writer for the online magazine targeting the 48plus demographic.
Senior Copywriter at Freelance
January 1, 2009 - November 4, 2025Freelance, 2009–present; Senior copywriter for B2B and B2C accounts including Microsoft, IBM, SAP, Salesforce, VMware, and Fokker Next Gen; responsible for website copy, video scripts and presentation materials.
Editor and editor-in-chief at Metaalvak trade magazine
January 1, 2024 - November 4, 2025Editor and editor-in-chief of a trade magazine.
Creative concepts & copywriting at Waanzinnig
January 1, 2014 - November 4, 2025Developed creative concepts and wrote copy for online campaigns and content.
Co-founder & Head writer at Jongbelegen.nu magazine
January 1, 2019 - November 4, 2025Co-founded magazine and led its writing team.
Co-founder, Creative Director at Redbone
December 31, 2021 - December 31, 2021Co-founded brand; responsible for creative direction and concept development.
Copywriter & Concept Developer at Tommy Hilfiger Europe
December 31, 2009 - December 31, 2009Copywriting and concept development for Lingerie and Kidswear divisions.
Senior Copywriter & Creative Coach at BrandBase Amsterdam
December 31, 2009 - December 31, 2009Senior copywriter and creative coaching for brand projects.
Interim Creative Director at RedSquad, Lithuania
December 31, 2007 - December 31, 2007Interim creative director for campaigns and client work.
Creative Director & Creative Strategist at Lowe & Partners Finland and Baltics
December 31, 2009 - December 31, 2009Creative director and strategist across Finland and Baltic regions.
Freelance Senior Copywriter, Concept Developer & Creative Director at Self-employed / Freelance
January 1, 2009 - PresentSenior copywriter for B2C and B2B accounts, including Microsoft, IBM, SAP, Salesforce, VMware, and Fokker Next Gen. Wrote all copy for client websites, scripts and voice-overs for on-site videos, and created presentation materials for industries, governments and investors.
Co-founder, Creative Director at Redbone
January 1, 2017 - December 31, 2021Led creative direction and contributed to concepting and copy for brand campaigns.
Senior Copywriter & Creative Coach at BrandBase Amsterdam
January 1, 2008 - December 31, 2009Senior copywriter; coached creative teams and contributed to brand concepts.
Creative Director & Creative Strategist at Lowe & Partners Finland and Baltics
January 1, 2001 - December 31, 2009Directed creative strategy for regional campaigns across Finland and the Baltic states.
Editor / Editor-in-Chief at Metaalvak Magazine
January 1, 2024 - PresentLead editorial direction and content strategy; oversee production, typography, and audience development for a cross-media publication.
Editor-in-Chief (Co-founder) at Jongbelegen.nu
January 1, 2019 - PresentCo-founded the platform and led editorial strategy, content development and multi-channel storytelling.
Freelance Senior Copywriter at Freelance
January 1, 2009 - PresentProvided strategic copywriting and concept development for Microsoft, IBM, SAP, Salesforce, VMware and other mid-sized IT brands.
Interim Creative Director at RedSquad (Lithuania)
January 1, 2007 - December 31, 2007Directed creative work during interim period; guided concept development and campaign execution.
Creative Director & Strategist at Lowe & Partners Baltics
January 1, 2001 - December 31, 2009Led creative and strategic direction; roles included Executive Creative Director, Lowe Baltics.
Creative Director at TBWA Amsterdam, Saatchi Amsterdam, DDB Amsterdam, Positioneringsgroep & PMSvW/Y&R
December 31, 1999 - December 31, 1999Creative leadership at multiple agencies prior to 2000.
Co-founder & Editor-in-Chief at Jongbelegen.nu
January 1, 2019 - PresentStrategic editorial leadership, content planning and platform development to grow audience and influence.
Executive Creative Director at Lowe Baltics
January 1, 2001 - January 1, 2009Executive-level creative leadership overseeing multiple accounts and teams within the Baltics.
Creative Director at TBWA Amsterdam; Saatchi Amsterdam; DDB Amsterdam; Positioneringsgroep; PMSvW/Y&R
January 1, 2000 - January 1, 2000Past role as Creative Director across several Amsterdam-based agencies, contributing to high-profile campaigns and cross-agency leadership; responsibilities spanned creative concepting, team direction, and client collaboration.
Senior Copywriter (Freelance) at Freelance
January 1, 2009 - PresentSenior copywriter for B2B and B2C accounts, including Microsoft, IBM, IBM Business Partners, SAP, Salesforce, Fokker Next Gen. Royal Joh Enschede/Authentix Company, Visual Impact
Editor & Editor-in-Chief at Metaalvak trade magazine
January 1, 2024 - PresentEditor and editor-in-chief
Creative Concepts & Copywriter at Waanzinnig.nl
January 1, 2014 - PresentCreative concepts & copywriting
Co-founder & Creative Director at Redbone
January 1, 2017 - January 1, 2021Co-founder, Creative director
Creative Director at TBWA Amsterdam
January 1, 1999 - January 1, 1999Prior to 2000: Creative Director
Creative Director at Saatchi Amsterdam
January 1, 1999 - January 1, 1999Prior to 2000: Creative Director
Creative Director at DDB Amsterdam
January 1, 1999 - January 1, 1999Prior to 2000: Creative Director
Creative concepts & copywriting at Waanzinnig.nl
January 1, 2014 - PresentDevelop creative concepts and write copy for digital and print campaigns.
Creative Director at TBWA Amsterdam
January 1, 2000 - January 1, 2000Prior to 2000: Creative Director roles (Amsterdam).
Creative Director at Saatchi Amsterdam
January 1, 2000 - January 1, 2000Prior to 2000: Creative Director roles (Amsterdam).
Creative Director at DDB Amsterdam
January 1, 2000 - January 1, 2000Prior to 2000: Creative Director roles (Amsterdam).
Education
High School Diploma at HBS-A – Beeklaan, Den Haag
January 11, 2030 - July 23, 2025High School Diploma at North Sydney Boys School – Sydney, Australië
January 11, 2030 - July 23, 2025Diploma HBS-A at HBS Beeklaan, ’s Gravenhage
January 11, 2030 - July 23, 2025High School Diploma at North Sydney Boys School, Sydney, New South Wales, Australia
January 11, 2030 - July 23, 2025Diploma HBS-A at HBS Beeklaan, ’s Gravenhage
January 1, 1980 - December 31, 1985High School Diploma at North Sydney Boys School, Sydney, New South Wales, Australia
January 1, 1975 - December 31, 1979High School Diploma at HBS Beeklaan, ’s Gravenhage
January 1, 1980 - December 31, 1984High School Diploma at North Sydney Boys School, Sydney, New South Wales, Australia
January 1, 1978 - December 31, 1980Secondary School Diploma at HBS Beeklaan, The Hague
January 1, 1981 - December 31, 1984Elementary and High School at North Sydney Boys School, Sydney, New South Wales, Australia
January 1, 1974 - December 31, 1980Secondary School Diploma at HBS Beeklaan, The Hague
January 1, 1978 - December 31, 1983Secondary School Diploma at North Sydney Boys School, Sydney, New South Wales, Australia
January 1, 1973 - December 31, 1978Digital Storytelling at University of Birmingham
January 11, 2030 - August 26, 2025Screenwriting at University of East Anglia
January 11, 2030 - August 26, 2025HBS - A at HBS Beeklaan, The Hague
January 11, 2030 - August 26, 2025Elementary and Highschool at North Sydney Boys School, Sydney, New South Wales, Australia
January 11, 2030 - August 26, 2025Digital Storytelling at University of Birmingham
January 1, 2018 - January 1, 2018Screenwriting at University of East Anglia
January 1, 2018 - January 1, 2018HBS - A at Beeklaan, The Hague
January 11, 2030 - November 4, 2025Schooling at North Sydney Boys School – Sydney, Australia
January 11, 2030 - November 4, 2025Digital Storytelling at University of Birmingham
January 1, 2018 - December 31, 2018Screenwriting at University of East Anglia
January 1, 2018 - December 31, 2018HBS A at Beeklaan, The Hague
January 11, 2030 - November 30, 2025Secondary Education at North Sydney Boys School
January 11, 2030 - November 30, 2025Digital Storytelling at University of Birmingham
January 1, 2018 - January 1, 2018Screenwriting at University of East Anglia
January 1, 2018 - January 1, 2018HBS - A at Beeklaan, The Hague
January 11, 2030 - January 2, 2026North Sydney Boys High School at Sydney, Australia
January 11, 2030 - January 2, 2026Digital Storytelling at University of Birmingham
January 1, 2018 - January 2, 2026Screenwriting at University of East Anglia
January 1, 2018 - January 2, 2026HBS - A at Beeklaan, The Hague
January 11, 2030 - January 2, 2026North Sydney Boys High School at Sydney, Australia
January 11, 2030 - January 2, 2026Digital Storytelling at University of Birmingham
January 1, 2018 - January 1, 2018Screenwriting at University of East Anglia
January 1, 2018 - January 1, 2018HBS-A at Beeklaan, The Hague
January 11, 2030 - January 26, 2026North Sydney Boys School at Sydney, Australia
January 11, 2030 - January 26, 2026Digital Storytelling at University of Birmingham
January 1, 2018 - January 31, 2026Screenwriting at University of East Anglia
January 1, 2018 - January 31, 2026HBS-A at Beeklaan, The Hague
January 11, 2030 - January 31, 2026North Sydney Boys School at Sydney, Australia
January 11, 2030 - January 31, 2026Qualifications
Digital storytelling
January 1, 2018 - December 31, 2018Screen writing
January 1, 2018 - December 31, 2018Digital Storytelling
January 1, 2018 - December 31, 2018Screenwriting
January 1, 2018 - December 31, 2018Digital Storytelling
January 1, 2018 - December 31, 2018Screenwriting
January 1, 2018 - December 31, 2018Digital Storytelling
January 1, 2018 - December 31, 2018Screenwriting
January 1, 2018 - December 31, 2018Gold Award – Art Directors Club Netherlands
January 11, 2030 - January 26, 2026Gold Award – Art Directors Club Netherlands
January 11, 2030 - January 26, 2026Gold Award – Art Directors Club Netherlands
January 11, 2030 - January 26, 2026Honorable Mention – ADCN
January 11, 2030 - January 26, 2026Honorable Mention – ADCN
January 11, 2030 - January 26, 2026Honorable Mention – ADCN
January 11, 2030 - January 26, 2026Clio Award
January 11, 2030 - January 26, 2026London Advertising Festival Award
January 11, 2030 - January 26, 2026Euro Best Award
January 11, 2030 - January 26, 2026Silver Letter (Direct Mail Award)
January 11, 2030 - January 26, 2026Best Baltic Marketing Award – Best Social Campaign
January 11, 2030 - January 26, 2026Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Travel & Hospitality, Retail, Telecommunications, Government, Computers & Electronics, Financial Services, Education, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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