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I’m a content writer and novelist based in Jakarta, Indonesia, with experience shaping engaging narrative-led content across romance and fantasy. I’ve written script-based game content and optimized micro-dialogue and hook-driven lines to keep players interested on short-form interfaces. Beyond games, I’ve authored and adapted contemporary romance, general fiction, and young adult romance books, including translating English fiction into Indonesian with careful editorial review. I also contribute lifestyle writing and in-house magazine articles, bringing a consistent, polished voice to every brief and deadline.…I’m a content writer and novelist based in Jakarta, Indonesia, with experience shaping engaging narrative-led content across romance and fantasy. I’ve written script-based game content and optimized micro-dialogue and hook-driven lines to keep players interested on short-form interfaces. Beyond games, I’ve authored and adapted contemporary romance, general fiction, and young adult romance books, including translating English fiction into Indonesian with careful editorial review. I also contribute lifestyle writing and in-house magazine articles, bringing a consistent, polished voice to every brief and deadline.

Winna Efendi

Writer, Copywriter, Content Producer, +4

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I’m a content writer and novelist based in Jakarta, Indonesia, with experience shaping engaging narrative-led content across romance and fantasy. I’ve written script-based game content and optimized micro-dialogue and hook-driven lines to keep players interested on short-form interfaces. Beyond games, I’ve authored and adapted contemporary romance, general fiction, and young adult romance books, including translating English fiction into Indonesian with careful editorial review. I also contribute lifestyle writing and in-house magazine articles, bringing a consistent, polished voice to every brief and deadline.…I’m a content writer and novelist based in Jakarta, Indonesia, with experience shaping engaging narrative-led content across romance and fantasy. I’ve written script-based game content and optimized micro-dialogue and hook-driven lines to keep players interested on short-form interfaces. Beyond games, I’ve authored and adapted contemporary romance, general fiction, and young adult romance books, including translating English fiction into Indonesian with careful editorial review. I also contribute lifestyle writing and in-house magazine articles, bringing a consistent, polished voice to every brief and deadline.

Available to hire

I’m a content writer and novelist based in Jakarta, Indonesia, with experience shaping engaging narrative-led content across romance and fantasy. I’ve written script-based game content and optimized micro-dialogue and hook-driven lines to keep players interested on short-form interfaces.

Beyond games, I’ve authored and adapted contemporary romance, general fiction, and young adult romance books, including translating English fiction into Indonesian with careful editorial review. I also contribute lifestyle writing and in-house magazine articles, bringing a consistent, polished voice to every brief and deadline.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Content Writer at Play Me Studio

February 1, 2024 - September 1, 2026

Crafted script-based game development content specializing in romance and fantasy genres. Designed and mapped multi-tier narrative branches for major character profiles, optimized short-form micro-dialogue for vertical messaging interfaces to improve engagement and retention, and developed creative concepts/resources tailored to client briefs. Managed workload independently to meet deadlines without compromising quality, and created attention-grabbing taglines and hooks to drive player engagement with premium content.

Book Translator at PT. Gramedia Pustaka Utama

January 1, 2016 - January 1, 2016

Translated fiction books from English to Indonesian under a senior translator until publication. Reviewed final work to spot and correct punctuation, grammar, and translation issues.

Book Writer at Penerbit Gramedia Pustaka Utama

January 1, 2016 - January 1, 2020

Authored contemporary romance, general fiction, and young adult romance novels. Titles include Some Kind of Wonderful (2017), All that is Lost Between Us (2019), and Scars and Other Things (2020).

Book Writer at Penerbit Gagas Media

January 1, 2009 - January 1, 2016

Authored contemporary romance, general fiction, and young adult romance books. Examples include Ai (2009), Refrain (2009), Glam Girls Unbelievable (2009), Remember When (2011), Unforgettable (2012), Truth or Dare (2012), Taktik Menulis Fiksi Pertamamu (2012), Melbourn e: Rewind (2013), Tomodachi (2014), Happily Ever After (2014), Girl Meets Boy (2015), One Little Thing Called Hope (2016), and Someday (2017). Also worked on novel-to-movie script adaptations for three titles: Refrain (2013), Remember When (2014), and Melbourne:Rewind (2016).

Content Writer at OBI World Indonesia (PT. OBI Indonesia)

January 1, 2005 - January 1, 2005

Wrote and researched lifestyle articles for OBI World Magazine, an in-house magazine for PT. OBI Indonesia.