Wipada Choolert

Planned, developed, and executed internal and external communication strategies to promote the hospital's image and public services. Wrote and distributed press releases, managed social media content, and coordinated with media outlets and community stakeholders. Served as event host/MC for hospital activities, official ceremonies, health campaigns, and public outreach events. Supported complaint handling, public inquiries, and maintained positive public relations between the hospital and the community. Budget planning, content writing, and soft skills in a teamwork-focused environment.

Public relations and corporate communications professional with experience in internal and external communications, content creation, and campaign planning.

Planned online advertising media, negotiated and managed contracts with media agencies for platforms such as Facebook, Instagram, TikTok, Line, YouTube, and influencers. Planned and executed multi-channel demand generation campaigns across email marketing, social media, content marketing, webinars, and events. Wrote monthly, quarterly, and annual reports of online advertising expenses. Contacted and collaborated with media agencies to manage online campaigns and promote products according to bank regulations to reach KPIs. Served as primary contact for customer program support, advised on technical issues, and trained customers remotely.