Hi! I’m Wissal Belhcen, a Social Media Manager with a Master’s in Digital Marketing and 3+ years of experience in creating, piloting, and optimizing cross-channel content strategies. I’m skilled in community management, Meta Ads, and performance analysis, and I love turning data into creative, measurable actions. I’m comfortable guiding fast-paced, entrepreneurial initiatives and helping brands grow with a strong culture of results. I help build engaged communities, craft content that strengthens brand value, and translate insights into concrete, value-adding actions. I thrive in dynamic, outcome-oriented environments and enjoy collaborating with diverse teams to drive organic growth and impactful campaigns.…

Wissal Belhcen

Hi! I’m Wissal Belhcen, a Social Media Manager with a Master’s in Digital Marketing and 3+ years of experience in creating, piloting, and optimizing cross-channel content strategies. I’m skilled in community management, Meta Ads, and performance analysis, and I love turning data into creative, measurable actions. I’m comfortable guiding fast-paced, entrepreneurial initiatives and helping brands grow with a strong culture of results. I help build engaged communities, craft content that strengthens brand value, and translate insights into concrete, value-adding actions. I thrive in dynamic, outcome-oriented environments and enjoy collaborating with diverse teams to drive organic growth and impactful campaigns.…

Available to hire

Hi! I’m Wissal Belhcen, a Social Media Manager with a Master’s in Digital Marketing and 3+ years of experience in creating, piloting, and optimizing cross-channel content strategies. I’m skilled in community management, Meta Ads, and performance analysis, and I love turning data into creative, measurable actions. I’m comfortable guiding fast-paced, entrepreneurial initiatives and helping brands grow with a strong culture of results.

I help build engaged communities, craft content that strengthens brand value, and translate insights into concrete, value-adding actions. I thrive in dynamic, outcome-oriented environments and enjoy collaborating with diverse teams to drive organic growth and impactful campaigns.

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Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Consultant Social Media & Community Manager at Self-employed / Freelance
January 1, 2022 - Present
Gestion d'un porte-feuille multi-clients (e-commerce, coaching, services B2B): audit, stratégie, production et animation des comptes sociaux. Production de rapports mensuels avec KPIs (portée, engagement, conversions) et conseils stratégiques sur le positionnement de la marque et la présence digitale.
Participant – Founder Institute Startup Accelerator at Founder Institute Startup Accelerator
January 1, 2021 - January 1, 2021
Immersion dans les dynamiques entrepreneuriales internationales et accélération de projets.
Participant – Emerging Leaders Program at Emerging Leaders Program
January 1, 2021 - January 1, 2021
Programme de leadership pour talents émergents, participation à des ateliers et projets.
Representative Internationale at Enactus Stevens Entrepreneurship Exchange, USA
January 1, 2020 - January 1, 2020
Représentation internationale lors d’un échange entrepreneurial, participation à des activités de formation et de collaboration.
Team Leader at Enactus Maroc
January 1, 2019 - January 1, 2020
Gestion d'équipe et pilotage de projets à impact social; supervision des activités, coordination et livrables.

Education

Master en Marketing Digital at Université Al Akhawayn, Ifrane
January 1, 2021 - January 1, 2024
Licence en Chimie Industrielle at Faculté des Sciences USMBA, Fès
January 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education
    Instagram Growth Automation

    “I started my plant-based recipe account in late February with nothing but 100 followers — mostly friends and family. Within 30 days, I had crossed 2,000. I honestly didn’t expect it to happen that fast. The strategy shift was the turning point.”

    What worked

    Consistent posting schedule

    One Reel and two carousel posts per week, published at peak engagement times (6–8 pm local time).

    Niche hashtag strategy

    Swapped broad tags (#food) for mid-tier niche tags (#veganmealprep, #plantbasedrecipes) with under 500k posts each.

    Community engagement loop

    Spent 20 minutes daily commenting genuinely on posts in the same niche, building reciprocal relationships.

    Reels as discovery engine

    One viral Reel (a “3-ingredient pasta” video) brought in 800 new followers alone in a single weekend.