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I help companies implement and optimise HubSpot, so it becomes a true revenue engine, not just a CRM. With 10+ years in RevOps and CRM architecture, I design scalable pipelines, lifecycle automation, reporting frameworks, and integrations that give marketing and sales teams clear visibility and control over growth.…

Wisam Safieddine

Marketing Consultant, Designer, Product Designer, +2

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I help companies implement and optimise HubSpot, so it becomes a true revenue engine, not just a CRM. With 10+ years in RevOps and CRM architecture, I design scalable pipelines, lifecycle automation, reporting frameworks, and integrations that give marketing and sales teams clear visibility and control over growth.…

Available to hire

London, United Kingdom

I help companies implement and optimise HubSpot, so it becomes a true revenue engine, not just a CRM.

With 10+ years in RevOps and CRM architecture, I design scalable pipelines, lifecycle automation, reporting frameworks, and integrations that give marketing and sales teams clear visibility and control over growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

HubSpot Consultant (Freelance) at Point Safi

July 1, 2024 - Present

Providing freelance consulting services specialising in HubSpot architecture, CRM optimisation, and revenue operations design for growth-stage companies. Advising organisations on implementing scalable CRM infrastructure, lifecycle automation, and reporting frameworks that align marketing, sales, and customer success operations.

Head of Revenue Technology (CRM & GTM Operations) at Insignis Asset Management

July 1, 2023 - Present

Own the firm’s revenue technology stack and GTM operating model, spanning CRM, MarTech, lifecycle automation, data governance, and commercial reporting across sales, marketing, and onboarding. Led consolidation of four fragmented GTM tools into a single revenue platform, standardised GTM operating model, designed end-to-end lifecycle workflows, and built unified reporting.

Manager - Marketing Technology & Growth Operations (Private Equity Data Ventures) at Bain & Company

September 1, 2022 - June 1, 2023

Led MarTech, CRM, and RevOps design for Bain-owned private equity data ventures, enabling rapid go-to-market execution with consistent data and operating standards. Architected modular CRM and MarTech frameworks, reduced time-to-launch by ~30%, delivered Marketo lead-partitioning programme, and implemented attribution models and RevOps dashboards.

Manager, Marketing Campaign Management at SIRVA

October 1, 2017 - September 1, 2022

Owned global campaign strategy and execution across Oracle Eloqua, Salesforce CRM, and ABM platforms. Re-engineered marketing automation and CRM integration, implemented ABM and predictive analytics, shortened sales cycles by 30%, and built executive-level reporting and attribution dashboards.

Marketing Officer at Joint Arab-British Chamber of Commerce (A-BCC)

June 1, 2015 - October 1, 2017

Supported UK-Arab trade and investment initiatives, delivered digital campaigns promoting trade missions and bilateral investments, implemented CRM-led communications, and supported digital modernization across Arabic and English channels.

Business Data Analyst at Gold Fields

March 1, 2012 - February 1, 2015

Produced data-driven insights to support strategic decisions across mining operations and logistics, contributing to improved reporting and performance tracking.

Marketing Assistant at Unibail-Rodamco-Westfield

June 1, 2011 - December 1, 2011

Supported marketing initiatives for retail real estate, assisting CRM-related activities and digital campaigns.