Wissam Abdessmad

Senior Social Media Manager at RESUME WORDED San Francisco, CA and New York, NY

Managed mixed teams of contractors and full-time employees focused on SEO marketing, data management, and content strategy, improving employee retention by 87%. Maintained over 90% customer satisfaction across social media platforms. Developed and implemented multi-channel marketing plans for product launches, increasing annual memberships by 68%. Key projects include optimizing SEO strategy leading to a 47% sales increase, liaising with influencers for a 22% ROI improvement, and launching the company's first Social Media Engagement Center which generated over 2,000 new followers in the first week.

Search Engine Optimization (SEO) Associate at RESUME WORDED San Francisco, CA and New York, NY

Contributed to SEO marketing campaigns and data management, driving improvements in online sales and retention. Presented SEO insights at seminars attended by over 600 professionals. Enhanced public relations through influencer outreach resulting in improved ROI.

Public Relations Specialist at GROWTHSI New York, NY

Coordinated real estate conferences with significant agent and broker participation, boosting monthly revenues by $21,800. Acted as liaison to high-profile investors, decreasing drop-off rates by 30%. Improved web writing standards reducing complaints by 46%. Introduced innovative marketing strategies resulting in a 64% increase in brand recognition and online traffic.

Influencer Marketing Manager at The Marketing Backpack

Managed 30+ influencer partnerships across Instagram and TikTok, improving campaign ROI by 35%. Developed custom media kits that boosted pitch acceptance rate by 50%. Planned and executed monthly strategies based on trends and KPIs, increasing client visibility by 40%. Presented data-driven insights and actionable recommendations to cross-functional stakeholders, influencing strategic decisions and leading to a 25% increase in lead generation within six months. Maintained consistent communication across 30+ influencer partnerships by using a centralized project management system, saving the team 10 hours per week.

Created and published 60+ content pieces, boosting Instagram engagement by 45% in 3 months. Handled community management, resolving over 200 customer queries with 95% satisfaction. Scheduled weekly posts using Meta Business Suite and improved post consistency by 80%. Conducted competitor analysis and presented findings that informed 2 quarterly campaigns.

Supported development of Roca’s brand strategy, including visual identity and positioning. Researched and segmented 4 customer personas, increasing email click-through rate by 27%. Contributed to the creation of 15+ marketing assets (blogs, infographics, videos) for lead generation. Tracked market trends and proposed adaptations that were implemented in the Q3 product launch.

Influencer Marketing Manager at The Marketing Back Pack

Managed 30+ influencer partnerships across Instagram and TikTok, improving campaign ROI by 35%. Developed custom media kits that boosted pitch acceptance rate by 50%. Planned and executed monthly strategies based on trends and KPIs, increasing client visibility by 40%. Presented data-driven insights and actionable recommendations to cross-functional stakeholders, influencing strategic decisions and leading to a 25% increase in lead generation within six months. Maintained consistent communication across 30+ influencer partnerships by using a centralized project management system, saving the team 10 hours per week.

Social Media Manager Intern at Atuge

Created and published 60+ content pieces, boosting Instagram engagement by 45% in 3 months. Managed community management, resolving over 200 customer queries with 95% satisfaction. Scheduled weekly posts using Meta Business Suite and improved post consistency by 80%. Conducted competitive analysis and presented findings that informed 2 quarterly campaigns.