Collaborated on nationwide campaign execution for Nivea (Beiersdorf Indonesia), transforming core marketing key visuals into a massive ecosystem of digital, e-commerce, and physical retail assets for the Indonesian market. The project required handling a high volume of diverse SKUs across multiple product categories (Body Care, Face Care, Lip Care, Deodorant, and Nivea Men) while strict adherence to brand guidelines and local commercial objectives was maintained. Delivered a robust, end-to-end creative production package that enabled Beiersdorf Indonesia to launch synchronized, high-impact commercial rollouts—bridging the gap between digital e-commerce storefronts and physical in-store consumer touchpoints seamlessly across the country.

Collaborated with BMW Asia to execute regional digital marketing rollouts by adapting master campaign assets into diverse programmatic and display formats. The project focused on scaling the premium BMW X Range campaign (“Choose Your Joy. Choose Your X.”) across various aspect ratios while maintaining impeccable brand guidelines, sharp composition, and consistent message hierarchy. Delivered a highly systematic and cohesive set of campaign assets that enabled BMW Asia to launch a synchronized multi-channel digital advertising drive with zero compromise on luxury brand presentation.

Led the creative social media management and visual content curation for Ippudo Indonesia (Instagram: @ippudoindonesia), a globally renowned Japanese ramen brasserie. The objective was to maintain a premium, highly engaging, and appetizing digital presence that reflects Ippudo’s authentic Japanese heritage while capturing the local Indonesian F&B market through dynamic, lifestyle-driven visual storytelling. Developed various content pillars to drive engagement, including seasonal product launches, tactical promos, educational infographics, and delivery service awareness.

Executed the comprehensive digital design adaptation for Nutrilon Royal’s cross-brand promotional Photo Competition campaign, partnering with major retail and educational brands including Indomaret, KlikIndomaret, and English First (EF). The project required seamlessly scaling the main campaign creative into a diverse suite of digital touchpoints while ensuring strict consistency across various aspect ratios, layouts,

Managed the end-to-end packaging adaptation and regional localization for Hansaplast (Beiersdorf) across the Malaysia and Singapore markets. The project involved taking core global designs and meticulously tailoring them to meet local consumer preferences, language requirements, and strict regulatory standards for a wide range of stock-keeping units (SKUs).