Wirakarn Samarnkatiwat
Hi, I’m Wirakarn Samarnkatiwat, a UX/UI designer with 3 years of experience designing user-centered products that balance creativity with real‑world feasibility.
About
Hi, I’m Wirakarn Samarnkatiwat, a UX/UI designer with 3 years of experience designing user-centered products that balance creativity with real‑world feasibility. I help users make confident decisions by crafting intuitive flows and scalable interfaces.
I’ve worked across Banking, SaaS, Insurance, Automation, Telecom, and Weddings, collaborating with AI engineers, developers, and product teams in multi-disciplinary environments. I value clear communication, user trust, and balancing automation with transparency, and I enjoy leading design discussions to align product, business, and technical constraints.
- 4 years' experience
- Joined March 2026
Languages
- ThaiFluent
- EnglishAdvanced
Industry experience
- Financial Services
- Software & Internet
- Telecommunications
- Media & Entertainment
- Retail
Work experience
Led end-to-end design from user flows to interactive prototypes. Translated cross-functional requirements into scalable UX/UI solutions. Designed decision-heavy workflows that reduce cognitive load and improve user confidence. Designed AI-assisted workflows balancing automation with transparency to maintain user trust. Collaborated with AI engineers, developers, and product teams in a 15+ developer environment. Facilitated weekly design syncs to align product, business, and technical constraints.
Contributed to national-scale projects including KrungThai (PaoTang), Dtac (Dsurance), Tokio Marine, and KBTG (WATT'S UP). Conducted research including 200+ survey responses, 5 in-depth interviews, and concept testing with 168 participants.
Education
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