Detail-oriented marketing and social media specialist with 2 years of experience in content planning, copywriting, graphic design, video editing, and AI-generated content. Experienced in managing sales-oriented social media accounts and optimizing content using platform algorithms to drive engagement and growth. Skilled at creating monthly content plans, analyzing trends, and collaborating cross-functionally to develop product concepts. Seeking to contribute impactful strategies that resonate with audiences and elevate brand presence through creative and data-informed execution.

Wiwik Winanda

Detail-oriented marketing and social media specialist with 2 years of experience in content planning, copywriting, graphic design, video editing, and AI-generated content. Experienced in managing sales-oriented social media accounts and optimizing content using platform algorithms to drive engagement and growth. Skilled at creating monthly content plans, analyzing trends, and collaborating cross-functionally to develop product concepts. Seeking to contribute impactful strategies that resonate with audiences and elevate brand presence through creative and data-informed execution.

Available to hire

Detail-oriented marketing and social media specialist with 2 years of experience in content planning, copywriting, graphic design, video editing, and AI-generated content. Experienced in managing sales-oriented social media accounts and optimizing content using platform algorithms to drive engagement and growth.

Skilled at creating monthly content plans, analyzing trends, and collaborating cross-functionally to develop product concepts. Seeking to contribute impactful strategies that resonate with audiences and elevate brand presence through creative and data-informed execution.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Work Experience

Social Media Specialist at SVO Graha Pena
June 1, 2024 - Present
Managed sales-oriented social media accounts on Instagram, TikTok, and Facebook pages. Created monthly content planning focused on relevant and trending product-related content. Analyzed Instagram, TikTok, and Facebook algorithms to produce high-performing content. Increased sales reach and built audience relationships, resulting in a 15%–20% increase in social media account insights every quarter. Executed and implemented content plans.
Social Media Specialist at SVO Graha Pena - Pekanbaru
June 1, 2024 - Present
Manage sales-oriented social media accounts on Instagram, TikTok, and Facebook pages. Create monthly content planning focused on relevant and trending product-related content and analyze Instagram/TikTok/Facebook algorithms to produce high-performing content. Execute content planning and implementation, expanding sales reach and building audience relationships, resulting in 15%–20% increases in social media account insights each quarter.
Social Media Management at Kake Indonesia Brand
May 1, 2024 - June 1, 2024
Handled and improved TikTok Live audience performance by 2% within the first week. Analyzed up-to-date social media trends to generate ideas and concepts for TikTok content. Collaborated with cross-functional teams in developing clothing design concepts for production.
Social Media Management at Kake Indonesia Brand - Pekanbaru
May 1, 2024 - June 30, 2024
Work with a local micro-entrepreneur that sells clothing products through various e-commerce and online marketplace platforms. Improve TikTok Live audience algorithm performance by 2% within the first week. Analyze up-to-date social media trends to generate ideas and concepts for TikTok content. Collaborate with cross-functional teams to develop clothing design concepts for production.
Coordinator at Sen Yum Anak Nusantara (SAN)
April 1, 2023 - March 1, 2024
Developed and implemented a new organizational system to improve efficiency and productivity. Facilitated communication and collaboration across departments, enabling on-time and within-budget project completion. Mentored and trained new team members for successful integration. Implemented cost-saving measures that reduced overall expenses by 5%. Awarded 'Best Coordinator of the Bimonthly (June–July)' and 'Chapter of the Bimonthly (October–November)' by the Central Sen Yum Anak Nusantara.
Sales & Marketing at Hope Company Group
December 1, 2022 - April 1, 2023
Developed and executed marketing campaigns that increased brand awareness and sales. Implemented social media strategies leading to a 50% increase in online engagement and customer acquisition. Collaborated with cross-functional teams to meet sales targets in the first quarter. Enhanced customer engagement and boosted retention by 25%.
Sales & Marketing at Hope Company Group - Pekanbaru
December 1, 2022 - April 30, 2023
Develop and execute marketing campaigns that increased brand awareness and sales. Implement social media strategies leading to a 50% increase in online engagement and customer acquisition. Collaborate with cross-functional teams to achieve sales targets in the first quarter. Enhance customer engagement and improve retention by 25%.
Staff at International Relations Student Corps (KOMAHI) - Universitas Riau
August 1, 2020 - July 1, 2021
Created engaging high-quality content for KOMAHI Instagram platform. Collaborated with cross-functional teams to develop and execute strategies aligned with divisional goals. Conducted monthly trend research to produce content resonating with followers and boosting Instagram engagement for KOMAHI.

Education

Bachelor of International Relations at University of Riau
January 1, 2019 - December 31, 2023
Bachelor of International Relations at Universitas Riau - Pekanbaru
January 1, 2019 - December 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization