Available to hire
Hi, I’m Pernilla Wolf. I’m a Senior Art Director and Packaging Designer with over 20 years of experience in graphic design, branding, packaging, e-commerce, and digital communications. I excel at delivering end-to-end artwork from concept to print-ready files, with strong expertise in prepress, compliance, and brand consistency.
I thrive in collaborative, fast-paced environments and love solving problems with creative, structured design. I enjoy creating high-quality assets for global retail and online markets, including video editing for social media and digital TV, and I value teamwork, innovation, and a bit of laughter in daily work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Swedish
Fluent
English
Fluent
Work Experience
Artwork & Packaging Consultant at Marshall Industries
October 1, 2025 - October 1, 2025Lead end-to-end packaging development for global consumer electronics; deliver artwork for packaging, labels, manuals, compliance markings; ensure technical accuracy, prepress quality, and brand consistency; collaborate with cross-functional teams across product, engineering, and compliance.
Senior Art Director at Live it Group
February 1, 2025 - February 1, 2025Oversaw branding and positioning across three brands in e-commerce and retail; directed creative production including photography, video, and campaign concepts; led launch of a new e-commerce platform; designed packaging, labels, POS and cross-channel communication.
Art Director at Skincity
January 1, 2018 - January 1, 2018Established cohesive visual identity across channels; directed product and model photography, video content; designed packaging, labels and prints including Skincity Skincare Calendar; supported external brands (Medic 8, Skinceutical, Verso).
Art Director at Oriflame Cosmetics
January 1, 2016 - January 1, 2016Produced editorial content for global e-commerce & campaigns; directed catalogs, marketing materials, photo & video production; contributed to campaigns distributed in 60+ markets and catalogues with 100M annual circulation.
Web Designer & Editor at Sveriges Radio P3
January 1, 2002 - January 1, 2002Designed and edited digital platforms for radio shows and online campaigns; branding & visual identity; e-commerce design & digital content; prepress & print production; Adobe Creative Suite expert; video editing for social media & digital TV.
Freelance Graphic Designer
January 1, 2007 - January 1, 2007Delivered brochures, trade marketing, magazine layout, retouching.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other
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