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Hello, I’m Pernilla Wolf. I’m a Senior Art Director and packaging designer with 20+ years of experience in graphic design, branding, packaging design, e-commerce, print, and digital communication.\n\nI believe in combining creativity with structure to achieve strong results. For me, design is not only about aesthetics but also about solving problems and creating value. I thrive in workplaces where collaboration, innovation, and laughter are part of everyday life.…Hello, I’m Pernilla Wolf. I’m a Senior Art Director and packaging designer with 20+ years of experience in graphic design, branding, packaging design, e-commerce, print, and digital communication.\n\nI believe in combining creativity with structure to achieve strong results. For me, design is not only about aesthetics but also about solving problems and creating value. I thrive in workplaces where collaboration, innovation, and laughter are part of everyday life.

Pernilla Wolf

Art Director, Graphic Designer, Packaging Designer, +3

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Hello, I’m Pernilla Wolf. I’m a Senior Art Director and packaging designer with 20+ years of experience in graphic design, branding, packaging design, e-commerce, print, and digital communication.\n\nI believe in combining creativity with structure to achieve strong results. For me, design is not only about aesthetics but also about solving problems and creating value. I thrive in workplaces where collaboration, innovation, and laughter are part of everyday life.…Hello, I’m Pernilla Wolf. I’m a Senior Art Director and packaging designer with 20+ years of experience in graphic design, branding, packaging design, e-commerce, print, and digital communication.\n\nI believe in combining creativity with structure to achieve strong results. For me, design is not only about aesthetics but also about solving problems and creating value. I thrive in workplaces where collaboration, innovation, and laughter are part of everyday life.

Available to hire

Hello, I’m Pernilla Wolf. I’m a Senior Art Director and packaging designer with 20+ years of experience in graphic design, branding, packaging design, e-commerce, print, and digital communication.\n\nI believe in combining creativity with structure to achieve strong results. For me, design is not only about aesthetics but also about solving problems and creating value. I thrive in workplaces where collaboration, innovation, and laughter are part of everyday life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Swedish

Fluent

English

Advanced

Work Experience

Artwork & Packaging Consultant at Marshall Industries

February 1, 2025 - October 1, 2025

Lead end-to-end packaging development for global consumer electronics. Deliver artwork for packaging, labels, manuals, and compliance markings. Ensure technical accuracy, prepress quality, and brand consistency. Collaborate with cross-functional teams across product, engineering, and compliance.

Senior Art Director at Live it Group (Live it, Greatdays, MyDay)

January 1, 2018 - February 1, 2025

Oversaw branding and positioning across three brands in e-commerce and retail. Directed creative production: photography, video, campaign concepts. Led launch of a new e-commerce platform. Designed packaging, labels, point-of-sale, and cross-channel communication.

Magazine and Editorial Layout at Johan i hallen & Bergfalk

February 1, 2025 - Present

Responsible for the layout and graphic design of the customer and trade magazine 'Vår Värld', targeted at restaurants and food wholesalers within the food industry.

Graphic Designer at Freelance

January 1, 2003 - January 1, 2007

Delivered brochures, trade marketing, magazine layout, retouching.

Web Designer & Editor at Sveriges Radio P3

January 1, 2001 - January 1, 2002

Design & edit digital platforms for radio shows and online campaigns. Packaging design & artwork development; Branding & visual identity; E-commerce design & digital content; Prepress & print production; Adobe Creative Suite expert; Video editing for social media & digital TV.

Art Director at Skincity

January 1, 2016 - January 1, 2018

Established cohesive visual identity across all channels. Directed product & model photography, video content. Designed packaging, labels, prints incl. Skincity Skincare Calendar. Supported external brands incl. Medic 8, Skinceutical, Verso Skincare.

Art Director at Oriflame Cosmetics

January 1, 2007 - January 1, 2016

Produced editorial content for global e-commerce & campaigns. Directed catalogues, marketing materials, photo & video production. Contributed to campaigns distributed in 60+ markets and catalogues with 100M annual circulation.

Web Designer & Editor at Sveriges Radio P3

January 1, 2001 - January 1, 2002

Designed and edited digital platforms for radio shows and online campaigns. Packaging design and artwork development; Branding & visual identity; E-commerce design & digital content; Prepress & print production; Adobe Creative Suite expert; Video editing for social media & digital TV.

Magazine & Editorial Layout (Freelance) at Johan i Hallen & Bergfalk

February 1, 2025 - Present

Responsible for the layout and graphic design of the customer and trade magazine 'Vår Värld', targeted at restaurants and food wholesalers within the food industry.

Freelance Graphic Designer

January 1, 2003 - January 1, 2007

Delivered brochures, trade marketing, magazine layout, retouching.