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Joyee is an illustrator and junior art director from Singapore with over 8 years of working experience in the creative field. She has illustrated storyboards for FCMG brands like Pantene and Head and Shoulders, working with researchers to understand and communicate through 2d and 3D visuals. In the last 5 years she has spent her time honing her conceptual skills in a design agency, serving large retail clients and working on seasonal campaigns.…Joyee is an illustrator and junior art director from Singapore with over 8 years of working experience in the creative field. She has illustrated storyboards for FCMG brands like Pantene and Head and Shoulders, working with researchers to understand and communicate through 2d and 3D visuals. In the last 5 years she has spent her time honing her conceptual skills in a design agency, serving large retail clients and working on seasonal campaigns.

Lim Joyee

Art Director, Freelance Digital Illustrator, Brand Designer, +4

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Joyee is an illustrator and junior art director from Singapore with over 8 years of working experience in the creative field. She has illustrated storyboards for FCMG brands like Pantene and Head and Shoulders, working with researchers to understand and communicate through 2d and 3D visuals. In the last 5 years she has spent her time honing her conceptual skills in a design agency, serving large retail clients and working on seasonal campaigns.…Joyee is an illustrator and junior art director from Singapore with over 8 years of working experience in the creative field. She has illustrated storyboards for FCMG brands like Pantene and Head and Shoulders, working with researchers to understand and communicate through 2d and 3D visuals. In the last 5 years she has spent her time honing her conceptual skills in a design agency, serving large retail clients and working on seasonal campaigns.

Available to hire

Joyee is an illustrator and junior art director from Singapore with over 8 years of working experience in the creative field. She has illustrated storyboards for FCMG brands like Pantene and Head and Shoulders, working with researchers to understand and communicate through 2d and 3D visuals. In the last 5 years she has spent her time honing her conceptual skills in a design agency, serving large retail clients and working on seasonal campaigns.

Skills

Advertising Illustration

Experience Level

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Illustrator & Senior Designer at Lucidity

January 1, 2021 - Present

Served as in-house illustrator responsible for creating moodboards, concept sketches, storyboards, and final key visuals for major malls including VivoCity, Raffles City, Paragon, and 313 Somerset. Collaborated onsite with art directors, photographers, and stylists to produce key campaign visuals and videos.

Marketing & Design at Plain Vanilla

January 1, 2021 - Present

Worked as in-house graphic designer for Plain Vanilla Cafe, creating graphics for campaigns and copywriting for social media.

Digital Designer at Proctor & Gamble

January 1, 2013 - Present

First digital designer for P&G's APAC team, creating key visuals, storyboards, and animations within the R&D department. Collaborated with the product design team to launch and develop new product lines for brands such as Pantene, SKII, and Head & Shoulders.