Managed community on social platforms with over 1+ million followers including Instagram, TikTok, Twitter and YouTube Shorts. Implemented a 'socials-on' approach to stay updated on industry, fashion, beauty, pop culture, and global events. Collaborated with cross-functional teams to develop and execute strategies aligned with current industry trends, brand objectives and goals.

Social and Community Manager at Slice.ca and W Network (Corus Entertainment)

January 1, 2024 - January 1, 2024

Increased brand awareness and audience growth by 82% and 71% daily impressions through consistent posting at optimized times with social-first copy & visual assets. Developed a new digital content strategy and utilized content calendars for Instagram, TikTok, and Twitter accounts informed by data analytics resulting in a 57% engagement increase. Leveraged trend forecasting to shape content strategy, driving a 51% growth in followers during Q2.

Social Media and Analytics Coordinator at New York Fashion Week

January 1, 2024 - January 1, 2024

Managed a community across platforms with 1+ million followers; implemented a 'socials-on' approach to stay updated on industry trends and global events; collaborated with cross-functional teams to align strategies with brand objectives.

Social and Community Manager at Slice.ca Network (Corus Entertainment)

January 1, 2024 - January 1, 2024

Increased brand awareness and audience growth by 82% and 71% daily impressions; developed a new digital content strategy and content calendars for Instagram, TikTok, and Twitter; achieved a 57% engagement increase and 51% follower growth in Q2 through data-informed content planning.

Social and Community Manager at Complex Canada

January 1, 2022 - November 1, 2025

Managed publishing and scheduling content across social platforms, contributing to a 60% increase in overall engagement. Sourced and curated user-generated content, securing permissions from creators for over 100 pieces of content, enhancing brand authenticity and trust.

Social and Community Manager at Complex Canada

January 1, 2022 - January 1, 2022

Managed publishing and scheduling content across social platforms; sourced and curated user-generated content (over 100 pieces) with creator permissions; contributed to a 60% increase in overall engagement.

Showroom Coordinator at Moschino

January 1, 2020 - November 1, 2025

Sampled coordination, partnering with key accounts and PR agency to manage multiple samples. Kept track of social data and analytics, including industry trends and algorithm changes, to inform approach and drive performance.