I’m a Product Designer specialising in B2B SaaS and AI powered products, with experience leading design across complex digital products. I work with founders and product teams to turn complex requirements into clear, useful experiences, balancing user needs, business goals, and technical constraints.…

WURAOLA OLAIBI

I’m a Product Designer specialising in B2B SaaS and AI powered products, with experience leading design across complex digital products. I work with founders and product teams to turn complex requirements into clear, useful experiences, balancing user needs, business goals, and technical constraints.…

Available to hire

I’m a Product Designer specialising in B2B SaaS and AI powered products, with experience leading design across complex digital products. I work with founders and product teams to turn complex requirements into clear, useful experiences, balancing user needs, business goals, and technical constraints.

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Skills

Experience Level

Claude
Expert
Figma
Expert
Product Design
Expert
ChatGPT
Expert
Animation
Expert
Framer
Intermediate
Jira
Intermediate

Language

English
Fluent

Work Experience

UI/UX Designer at Margital 360 (Agency)
November 1, 2025 - March 1, 2026
Ako Go, an AI-powered mobility app for Lagos covering ride-hailing and multi-modal transport with planned expansion to other Nigerian cities. Executed end-to-end from research through hi-fidelity screens and handoff. Shipped a complete hi-fidelity mobile app from discovery to developer-ready handoff including wireframes, component library, and annotated Figma prototypes. Scoped an academic platform similar to ApplyBoard for the Nigerian market, completing UX research, information architecture, and wireframes before handoff.
Product Designer at H30 Health
August 1, 2025 - Present
Spearheaded end-to-end design for two flagship products: My Health Diary, an AI-powered health companion with symptom tracking, vitals logging, medication adherence, diary, AI chat, and doctor visit transcription, and Physician Copilot, an AI tool that streamlines clinical workflows for doctors during consultations. Overhauled the entire product design from the ground up, establishing a cohesive design system across iOS and Android with thorough edge case coverage through App Store and Play Store testing. Early design decisions contributed to 300+ waitlist sign-ups ahead of public launch.
UI/UX Designer at HNG Tech
November 1, 2024 - April 1, 2025
Owned the onboarding flow and AI results interface for Backend.IM, a developer tool with 500+ active users, working within a cross-functional design team to improve usability and reduce drop-off. Facilitated usability testing sessions and feedback loops that contributed to a 20% increase in UX satisfaction scores. Partnered with developers, PMs, and QA in an Agile/Scrum environment across design reviews and handoff.
UI Designer at Mart E-Commerce Platform
June 1, 2023 - January 1, 2024
Produced mobile-first screens that reduced navigation time by 50% through improved information architecture and visual hierarchy. Applied Hick's Law and Fitts's Law to reduce decision friction and streamline the purchase flow. Established a scalable UI component library and living design system to ensure brand consistency across the product.
Product Designer at Freelance
March 1, 2023 - Present
Producing Arttain, a social media and marketplace app with 100+ screens currently ongoing, handling full scope including complex user flows, component system, and iterative reviews with the founding team. Designed and shipped Diamour, a dating app for Nigerians in the diaspora, now live on the App Store in the US, UK, and Canada. Leveraged Claude Code to build interactive prototypes for rapid client validation, cutting feedback cycles and speeding up sign-off.

Education

B.Sc. Mass Communication (First Class Honours) at KolaDaisi University, Ibadan
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Financial Services, Professional Services, Media & Entertainment
    Mailsend – Email Client Dashboard
    Mailsend is an email client designed for a cleaner, more organised inbox experience. The design covers the folder sidebar, message list, and reading pane, with support for labels, attachments, and quick actions like reply and forward, all built around a calm, distraction-free layout.…
    Finance Dashboard – SaaS Platform
    A personal finance SaaS dashboard giving users a clear view of their money at a glance. The design covers balance, deposits, expenses, savings, and investment summaries, a cashflow chart comparing income and spending, and a recent transactions table, with a clean layout built for daily check-ins.…
    Fintech App Redesign
    A visual redesign of a multi-currency wallet app, taking a cluttered first pass and turning it into a cleaner, more confident experience. The redesign covers the home dashboard, balance and account cards, crypto assets, and quick actions like transfer, receive, deposit, and request, with a clearer visual hierarchy and a calmer colour system throughout. designer…
    Medical App Redesign
    A redesign of a personal health app, rebuilding a rough first pass into a clearer, friendlier home experience. The design brings medications, appointments, tasks, and health metrics like sleep, steps, blood pressure, and hydration into one glanceable home screen, with a warmer tone and a clearer visual hierarchy than the original. designer…
    FleetOps – Logistics Dashboard
    FleetOps is a logistics dashboard designed for fleet operators to monitor vehicles, drivers, and deliveries in one place. The dashboard covers a live fleet map with status filters, a daily delivery schedule, active driver tracking, upcoming maintenance alerts, and a recent shipments table, all built around clear at-a-glance metrics like on-time rate and active vehicles.…
    Loop – Social Media Mobile App
    Loop is a social media mobile app designed end-to-end, from concept through to high-fidelity screens. The app centres on helping people find community around shared interests, covering onboarding, messaging/inbox, and core social flows, with a component-based design system for consistency across the product.…