Wynne Pirini

Leading an analytics, data, and AI consultancy serving ~30 client accounts with a team of six. Designed an identity graph to connect first visit, traffic source, full customer journey, conversions, and revenue to enable end-to-end attribution. Engineered weighted conversion feedback into ad platforms, improving a Performance Max campaign from unprofitable to ROAS 3. Built BigQuery warehouses and ELT pipelines using Dataform and dbt, consolidating data from CRM, payments, tracking, and analytics. Implemented complex server-side tracking and offline conversion reporting (GTM, GA4, Stape) for multi-system attribution requirements. Replatformed the firm’s operating stack to a self-hosted open-source setup to reduce recurring costs and bring client data under direct control. Developed and deployed production AI agent systems using LangGraph and OpenAI Agent Builder alongside MCP servers and Claude Skills for internal and client workflows; also built internal products including Calnode (se

Marketing and analytics consultancy delivering measurement, lead generation, and funnel optimisation programmes for client businesses across e-commerce and services sectors (through incorporation of ThriveEngine).

Co-founded a marketing applications and SaaS business from zero to 50,000+ subscribers and 5,000 paying customers in 17 months. Developed early Facebook platform-integrated applications and built training products alongside the software; established category authority and supported growth through marketing application development.