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Hi, I’m Xiaotian Zeng, a product and player experience designer with over 10 years in the gaming industry at NetEase Group. I focus on player-centric product strategy, data analytics, and turning insights into actions that boost engagement, retention, and satisfaction. I excel at cross-functional collaboration, leading teams across Engineering, Design, Analytics, CRM, and Content to shape the product lifecycle from vision to launch. I'm passionate about shaping strategic roadmaps and translating user analytics into product decisions that resonate with players.…Hi, I’m Xiaotian Zeng, a product and player experience designer with over 10 years in the gaming industry at NetEase Group. I focus on player-centric product strategy, data analytics, and turning insights into actions that boost engagement, retention, and satisfaction. I excel at cross-functional collaboration, leading teams across Engineering, Design, Analytics, CRM, and Content to shape the product lifecycle from vision to launch. I'm passionate about shaping strategic roadmaps and translating user analytics into product decisions that resonate with players.

Xiaotian Zeng

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Xiaotian Zeng, a product and player experience designer with over 10 years in the gaming industry at NetEase Group. I focus on player-centric product strategy, data analytics, and turning insights into actions that boost engagement, retention, and satisfaction. I excel at cross-functional collaboration, leading teams across Engineering, Design, Analytics, CRM, and Content to shape the product lifecycle from vision to launch. I'm passionate about shaping strategic roadmaps and translating user analytics into product decisions that resonate with players.…Hi, I’m Xiaotian Zeng, a product and player experience designer with over 10 years in the gaming industry at NetEase Group. I focus on player-centric product strategy, data analytics, and turning insights into actions that boost engagement, retention, and satisfaction. I excel at cross-functional collaboration, leading teams across Engineering, Design, Analytics, CRM, and Content to shape the product lifecycle from vision to launch. I'm passionate about shaping strategic roadmaps and translating user analytics into product decisions that resonate with players.

Available to hire

Hi, I’m Xiaotian Zeng, a product and player experience designer with over 10 years in the gaming industry at NetEase Group. I focus on player-centric product strategy, data analytics, and turning insights into actions that boost engagement, retention, and satisfaction.

I excel at cross-functional collaboration, leading teams across Engineering, Design, Analytics, CRM, and Content to shape the product lifecycle from vision to launch. I’m passionate about shaping strategic roadmaps and translating user analytics into product decisions that resonate with players.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Data Visualization

Expert

Python

Expert

Unity 3D

Expert

Work Experience

Senior Game Review Engineer at NetEase Group

May 1, 2014 - May 1, 2024

Led player experience evaluation and gameplay system analysis across multiple game projects, integrating quantitative and qualitative insights to inform product decisions. Developed evaluation frameworks emphasizing prioritization, content personalization, and UX optimization. Produced research and trend reports to inform leadership of long-term engagement drivers and potential product risks. Supported ad-hoc evaluations (e.g., competitor analysis and feasibility grading for new concepts). Key projects included Eggy Party (engagement & UGC feature usage) and Warcraft IP MOBA Mobile Game (player behavior patterns and segmentation insights to guide pacing and UI). Designed criteria balancing playability with monetization in early-stage concepts.