Xiaoyue Sun
I am a passionate UX/UI designer with a strong background in biochemistry, blending technical knowledge and creative problem-solving to design impactful digital experiences.
About
I am a passionate UX/UI designer with a strong background in biochemistry, blending technical knowledge and creative problem-solving to design impactful digital experiences. I specialize in research, usability testing, and prototyping to create user-centered designs that align with brand goals.
I thrive on collaboration and communication, with a keen eye for brand consistency and visual design. I enjoy iterating on wireframes and prototypes to improve user navigation and engagement, and I bring empathy and time management skills to every project I work on.
- Joined August 2025
Skills· 3
Languages
- EnglishAdvanced
Industry experience
- Education
- Professional Services
- Software & Internet
- Media & Entertainment
Work experience
Defined a cohesive brand identity by selecting colour palettes and calligraphy to enhance consistency across digital and print materials. Designed a logo and marketing collateral including ad boards and pamphlets to strengthen brand recognition and support social media campaigns. Developed professional letterhead templates to standardize client communications. Created wireframes and user-flow maps for the brand website, mapping user journeys to guide navigation and content priorities.
Conducted user surveys with real participants, analyzed responses, and built personas and journey maps to identify pain-points. Designed and iterated wireframes and prototypes in Figma based on research insights. Developed a responsive website prototype aligned with brand guidelines and improved navigation.
Education
Certifications and awards
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