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Hi, I'm Xingyi He, a Junior Data & Marketing Analyst with hands-on experience analyzing user behavior across marketing and digital platforms. I enjoy turning messy, multi-source data into clear insights that support marketing optimization and product decisions. I recently completed the Le Wagon Data Analytics Bootcamp and work daily with SQL and Python to deliver end-to-end analyses from raw data to actionable insights. I am passionate about predictive analytics and growth-focused analysis, and I love translating data into actionable recommendations that help teams optimize campaigns and product decisions.…Hi, I'm Xingyi He, a Junior Data & Marketing Analyst with hands-on experience analyzing user behavior across marketing and digital platforms. I enjoy turning messy, multi-source data into clear insights that support marketing optimization and product decisions. I recently completed the Le Wagon Data Analytics Bootcamp and work daily with SQL and Python to deliver end-to-end analyses from raw data to actionable insights. I am passionate about predictive analytics and growth-focused analysis, and I love translating data into actionable recommendations that help teams optimize campaigns and product decisions.

Xingyi He

Data Analyst, Data Scientist, Web Developer, +6

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Hi, I'm Xingyi He, a Junior Data & Marketing Analyst with hands-on experience analyzing user behavior across marketing and digital platforms. I enjoy turning messy, multi-source data into clear insights that support marketing optimization and product decisions. I recently completed the Le Wagon Data Analytics Bootcamp and work daily with SQL and Python to deliver end-to-end analyses from raw data to actionable insights. I am passionate about predictive analytics and growth-focused analysis, and I love translating data into actionable recommendations that help teams optimize campaigns and product decisions.…Hi, I'm Xingyi He, a Junior Data & Marketing Analyst with hands-on experience analyzing user behavior across marketing and digital platforms. I enjoy turning messy, multi-source data into clear insights that support marketing optimization and product decisions. I recently completed the Le Wagon Data Analytics Bootcamp and work daily with SQL and Python to deliver end-to-end analyses from raw data to actionable insights. I am passionate about predictive analytics and growth-focused analysis, and I love translating data into actionable recommendations that help teams optimize campaigns and product decisions.

Available to hire

Hi, I’m Xingyi He, a Junior Data & Marketing Analyst with hands-on experience analyzing user behavior across marketing and digital platforms. I enjoy turning messy, multi-source data into clear insights that support marketing optimization and product decisions.

I recently completed the Le Wagon Data Analytics Bootcamp and work daily with SQL and Python to deliver end-to-end analyses from raw data to actionable insights. I am passionate about predictive analytics and growth-focused analysis, and I love translating data into actionable recommendations that help teams optimize campaigns and product decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Social Media & Communications Trainee at Marine Stewardship Council (MSC)

November 1, 2024 - September 1, 2025

Analysed user behaviour across email, social, paid and web channels using CTR, engagement depth and audience segments. Produced structured weekly and monthly reporting to highlight behavioural trends and support decision-making. Created insight views in Brandwatch and CMS analytics to track segment performance and engagement patterns. Translated stakeholder questions into clear reporting structures and insights. Collaborated with UK and Australia teams on data-informed campaign and content adjustments.

Communications Assistant at Foto Femme United

September 1, 2024 - January 1, 2025

Tracked newsletter and website engagement to understand revisit patterns and user behaviour. Produced data-informed content recommendations to strengthen engagement. Supported simple performance reporting across channels.

Public Information Intern (Human Rights Section) at United Nations Department of Global Communications

January 1, 2024 - July 1, 2024

Consolidated digital engagement and behavioural insights for internal reports. Monitored global trend shifts and produced weekly updates for stakeholders.

CSR Intern at ByteDance

July 1, 2021 - October 1, 2021

Analysed content performance and user engagement patterns for public-safety alerts and short-form content. Produced insight reports highlighting behavioural trends and improvement opportunities.

Public Information Intern - Human Rights Section at United Nations Department of Global Communications

January 1, 2024 - July 1, 2024

Consolidated digital engagement and behavioural insights for internal reports. Monitored global trend shifts and produced weekly updates for stakeholders.

Public Information Intern, Human Rights Section at United Nations Department of Global Communications

January 1, 2024 - July 1, 2024

Consolidated digital engagement and behavioural insights for internal reports; monitored global trend shifts and produced weekly updates for stakeholders.