Available to hire
I’m a communications and marketing professional who creates engaging digital content, manages social media, and delivers multi-channel campaigns in international environments.
I translate brand identity and storytelling into impactful content that drives audience engagement and strengthens digital presence, collaborating with diverse teams to maximise campaign impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Chinese
Fluent
Work Experience
Social Media & Communications Trainee at Marine Stewardship Council (MSC)
November 1, 2024 - September 1, 2025Analysed user behaviour across email, social, paid and web channels using CTR, engagement depth and audience segments. Produced structured weekly and monthly reporting to highlight behavioural trends and support decision-making. Created insight views in Brandwatch and CMS analytics to track segment performance and engagement patterns. Translated stakeholder questions into clear reporting structures and insights. Collaborated with UK and Australia teams on data-informed campaign and content adjustments.
Communications Assistant at Foto Femme United
September 1, 2024 - January 1, 2025Tracked newsletter and website engagement to understand revisit patterns and user behaviour. Produced data-informed content recommendations to strengthen engagement. Supported simple performance reporting across channels.
Public Information Intern (Human Rights Section) at United Nations Department of Global Communications
January 1, 2024 - July 1, 2024Consolidated digital engagement and behavioural insights for internal reports. Monitored global trend shifts and produced weekly updates for stakeholders.
CSR Intern at ByteDance
July 1, 2021 - October 1, 2021Analysed content performance and user engagement patterns for public-safety alerts and short-form content. Produced insight reports highlighting behavioural trends and improvement opportunities.
Public Information Intern - Human Rights Section at United Nations Department of Global Communications
January 1, 2024 - July 1, 2024Consolidated digital engagement and behavioural insights for internal reports. Monitored global trend shifts and produced weekly updates for stakeholders.
Public Information Intern, Human Rights Section at United Nations Department of Global Communications
January 1, 2024 - July 1, 2024Consolidated digital engagement and behavioural insights for internal reports; monitored global trend shifts and produced weekly updates for stakeholders.
Education
Data Analytics Bootcamp at Le Wagon (Netherlands)
October 1, 2025 - December 1, 2025Master of Social Sciences in Media, Communications and International Journalism at University of Glasgow
September 1, 2022 - December 1, 2023Bachelor of Journalism at Southwest University of Political Science and Law
September 1, 2018 - July 1, 2022Data Analytics Bootcamp at Le Wagon
October 1, 2025 - December 1, 2025Master of Social Sciences in Media, Communications and International Journalism at University of Glasgow
September 1, 2022 - December 1, 2023Bachelor of Journalism at Southwest University of Political Science and Law
September 1, 2018 - July 1, 2022Data Analytics Bootcamp at Le Wagon
October 1, 2025 - December 1, 2025Master of Social Sciences in Media, Communications and International Journalism at University of Glasgow
September 1, 2022 - December 1, 2023Bachelor of Journalism at Southwest University of Political Science and Law, China
September 1, 2018 - July 1, 2022Data Analytics Bootcamp at Le Wagon
October 1, 2025 - December 1, 2025Master of Social Sciences in Media, Communications and International Journalism at University of Glasgow
September 1, 2022 - December 1, 2023Bachelor of Journalism at Southwest University of Political Science and Law, China
September 1, 2018 - July 1, 2022Data Analytics Bootcamp at Le Wagon – Data Analytics Bootcamp, Netherlands
October 1, 2025 - December 1, 2025Master of Social Sciences in Media, Communications and International Journalism at University of Glasgow, UK
September 1, 2022 - December 1, 2023Bachelor of Journalism at Southwest University of Political Science and Law, China
September 1, 2018 - July 1, 2022Qualifications
Capstone Project: Predicting Book Popularity & Long-Term Relevance
October 1, 2025 - December 1, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Non-Profit Organization, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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