XH

Xingyi He

Available to hire

I'm a communications and marketing professional who creates engaging digital content, manages social media, and delivers multi-channel campaigns in international environments.

About

I’m a communications and marketing professional who creates engaging digital content, manages social media, and delivers multi-channel campaigns in international environments.

I translate brand identity and storytelling into impactful content that drives audience engagement and strengthens digital presence, collaborating with diverse teams to maximise campaign impact.

  • 1 year's experience
  • Joined December 2025

Languages

  • EnglishAdvanced
  • ChineseFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Retail
  • Non-Profit Organization
  • Government

More experts in Amsterdam, Netherlands

Work experience· 6 roles

Social Media & Communications Trainee · Marine Stewardship Council (MSC)Nov 2024 – Sep 2025 · 11 mos

Analysed user behaviour across email, social, paid and web channels using CTR, engagement depth and audience segments. Produced structured weekly and monthly reporting to highlight behavioural trends and support decision-making. Created insight views in Brandwatch and CMS analytics to track segment performance and engagement patterns. Translated stakeholder questions into clear reporting structures and insights. Collaborated with UK and Australia teams on data-informed campaign and content adjustments.

Communications Assistant · Foto Femme UnitedSep 2024 – Jan 2025 · 5 mos

Tracked newsletter and website engagement to understand revisit patterns and user behaviour. Produced data-informed content recommendations to strengthen engagement. Supported simple performance reporting across channels.

Public Information Intern, Human Rights Section · United Nations Department of Global CommunicationsJan 2024 – Jul 2024 · 7 mos

Consolidated digital engagement and behavioural insights for internal reports; monitored global trend shifts and produced weekly updates for stakeholders.

Public Information Intern - Human Rights Section · United Nations Department of Global CommunicationsJan 2024 – Jul 2024 · 7 mos
Public Information Intern (Human Rights Section) · United Nations Department of Global CommunicationsJan 2024 – Jul 2024 · 7 mos
CSR Intern · ByteDanceJul 2021 – Oct 2021 · 4 mos

Education· 15

Data Analytics Bootcamp · Le Wagon (Netherlands)2025
Master of Social Sciences in Media, Communications and International Journalism · University of Glasgow2022 – 2023
Bachelor of Journalism · Southwest University of Political Science and Law2018 – 2022
Data Analytics Bootcamp · Le Wagon2025

Certifications and awards

Capstone Project: Predicting Book Popularity & Long-Term Relevance2025

Hire Xingyi He today

Post a job and invite Xingyi, or contact them directly. No hidden commission.

Post a job