I’m Xingyu, Senior Brand Designer & Content Strategist with 9 years in London’s tech industry — in-house, agency-side, and freelance for brands including Meta, Google, and TikTok. My practice spans brand identity, illustration, motion design, and paid media creative. I’ve worked at scale—from internal culture content reaching 150,000+ ByteDance/TikTok employees to paid ad creative across Meta’s 20+ product family, and campaigns for Google, McKinsey, Greenpeace, and Pinterest. I believe design has to perform, so I use data to challenge and iterate on content, grounding visual decisions in insight rather than instinct. Beyond execution, I think about how a brand shows up and why it resonates—the why and the narrative behind visuals matter as much as how they look.…I’m Xingyu, Senior Brand Designer & Content Strategist with 9 years in London’s tech industry — in-house, agency-side, and freelance for brands including Meta, Google, and TikTok. My practice spans brand identity, illustration, motion design, and paid media creative. I’ve worked at scale—from internal culture content reaching 150,000+ ByteDance/TikTok employees to paid ad creative across Meta’s 20+ product family, and campaigns for Google, McKinsey, Greenpeace, and Pinterest. I believe design has to perform, so I use data to challenge and iterate on content, grounding visual decisions in insight rather than instinct. Beyond execution, I think about how a brand shows up and why it resonates—the why and the narrative behind visuals matter as much as how they look.WWWW…