Available to hire
I’m Xiomara Capistrán, a multidisciplinary media and design professional blending international affairs knowledge with creative storytelling to drive results. I enjoy turning insights into engaging campaigns and visuals that resonate with diverse audiences, across both Spanish- and English-speaking communities. My experience spans media planning, client relations, and social content creation, with a hands-on approach to strategy, design, and collaboration.
From leading media plans at Evoke in NYC to shaping campus branding and social content at Lafayette College, I thrive in fast-paced environments where creativity meets data. I’m passionate about lifelong learning, collaboration across teams, and delivering polished work that supports brands and people alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Associate Media Manager at Evoke
June 1, 2023 - November 2, 2025Create and manage the marketing budget, optimize and report on channels (Paid Search, Programmatic, Paid Social, Third-Party Placements), develop and present 20+ media plans for clients, and oversee market research to identify emerging trends, customer needs, and competitor strategies.
Sales Representative at Carnation Auto Spa
June 1, 2023 - June 1, 2023Results-driven sales professional who consistently exceeded quotas, delivered excellent customer service, and aided in training new team members. Achieved 10-12 daily Google reviews to boost online reputation.
Client Relations Coordinator at HERMÉS OF PARIS
February 1, 2023 - February 1, 2023Develop strong client relationships with excellent verbal and written communication to enhance client retention. Assist over 50 customers daily with orders and requests, troubleshoot inquiries, and collaborate with multiple departments to improve the customer experience.
Executive Assistant to CEO at Terese Sydonna
July 1, 2022 - July 1, 2022Organized daily reels and posts for social platforms, analyzed audience trends to stay on top of design trends, managed calendars and organized content planning, and collaborated with the creative director to prepare upcoming projects.
Social Media and Web Designer at THE SHEESH, Lafayette College
May 1, 2022 - May 1, 2022Directed a committee of 6 to manage 100+ members; curated and designed 60+ posts using Adobe tools to promote brand awareness on campus and in the community.
Team Member at Chick-Fil-A
August 1, 2018 - August 1, 2018Staff at The Bayou Restaurant Bar
May 1, 2019 - May 1, 2019Staff at Academic Resource Hub
April 1, 2020 - April 1, 2020Mentor at IDEA Mentor Program
June 1, 2020 - June 1, 2020Recreation Services Staff at Recreation Services Lafayette College
May 1, 2022 - May 1, 2022Associate Media Manager at Evoke
June 1, 2023 - November 11, 2025Directly manage and optimize the marketing budget; optimize and report on channels including Paid Search, Programmatic, Paid Social, and Third-Party Placements; strategically develop, execute, and present 20+ media plans; oversee market research to identify trends, customer needs, and competitor strategies.
Social Media and Web Designer at THE SHEESH
May 1, 2022 - May 1, 2022Directed a committee of 6 responsible for content for 100+ members; curated and designed 60+ posts using Adobe tools to build brand awareness and campus community engagement.
Chick-Fil-A
August 1, 2018 - August 1, 2018Customer service and teamwork oriented role.
The Bayou Restaurant Bar
May 1, 2019 - May 1, 2019Hospitality andservice experience.
Academic Resource Hub
April 1, 2020 - April 1, 2020Educational support and program involvement at Lafayette College.
IDEA Mentor Program
June 1, 2020 - June 1, 2020Mentorship and program participation within Lafayette College initiatives.
Recreation Services Lafayette College
May 1, 2022 - May 1, 2022Student services involvement within campus recreation.
Crew Member at Chick-Fil-A
August 1, 2018 - August 1, 2018Customer service and fast-paced food service roles.
Associate Media Manager at Evoke
June 1, 2023 - November 12, 2025Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI. Directly optimize and report on channels such as Paid Search, Programmatic, Paid Social, and Third-Party Placements. Strategically develop, execute, and present over 20+ media plans for clients. Oversee market research to identify emerging trends, customer needs, and competitor strategies.
Sales Representative at Carnation Auto Spa
June 30, 2023 - June 30, 2023Results-driven sales professional with a track record of consistently exceeding sales quotas, delivering outstanding customer service, and providing valuable support in training new team members. Consistently surpassed sales quotas by 10% within a short period of joining. Achieved an average of 10-12 daily Google reviews for excellent customer service, boosting online reputation and customer trust. Cultivated strong relationships with customers, addressing their needs and providing personalized solutions.
Client Relations Coordinator at Hermès of Paris
February 28, 2023 - February 28, 2023Develop strong relationships with clients utilizing excellent verbal and written communication skills and impeccable customer service to increase client retention by 90% of calls within 5 minutes. Worked alongside various departments within Hermès to enhance the customer experience by providing merchandise expertise based on collection and material. Proactively assist over 50 customers daily by executing client orders and requests and working in a collaborative team environment to work under deadlines. Troubleshoot client inquiries to ensure resolutions related to pending orders, store transfers, and the return and exchange policy. Expanded knowledge of product detailing and material by studying popular sale items and client orders closely, and working with the distribution center on the type of material used, the crafting of the item, and understanding the knowledge behind the design.
Executive Assistant to CEO at Terese Sydonna
July 31, 2022 - July 31, 2022Organized and created daily reels and posts to upload onto social platforms. Brought animation and movement to the weekly newsletter, highlighting the best-seller of the month, top picks, and inspired content. Stayed on top of social and designed trends by analyzing the targeted audience through the most used sounds, hashtags, and devices. Organized Google Calendar, Microsoft Excel, and OneNote to brainstorm ideas and execute organized content for weeks. Managed to write and verbally execute all the content ideas and information that would benefit the brand's upcoming and future projects by working alongside the creative director and the factories.
Social Media and Web Designer at THE SHEESH
May 31, 2022 - May 31, 2022Directed a committee of 6 based on the content for 100+ members. Highlighted members' campus roles and promoted community citizenship to maintain the organization's aesthetic. Curated, marketed, and designed 60+ posts using self-made mediums on platforms such as Adobe Illustrator, Adobe Fresco, and Photoshop to create brand awareness and recognition on campus and in the surrounding community.
Crew Member at Chick-Fil-A
August 31, 2018 - August 31, 2018Delivered excellent customer service in a fast-paced environment; maintained order accuracy and teamwork during busy hours.
Server at The Bayou Restaurant Bar
May 31, 2019 - May 31, 2019Provided friendly service and supported restaurant operations to ensure a positive guest experience.
Academic Resource Assistant at Academic Resource Hub
April 30, 2020 - April 30, 2020Supported academic resource hub operations; contributed to tutoring and resource provision for students.
Mentor at IDEA Mentor Program
June 30, 2020 - June 30, 2020Mentored peers; facilitated mentoring sessions and provided guidance for academic and personal development.
Recreation Services Assistant at Lafayette College Recreation Services
May 31, 2022 - May 31, 2022Supported campus recreation programs and events; assisted in coordinating activities and resources for students.
Education
Bachelor of Arts at Lafayette College
January 11, 2030 - November 2, 2025Bachelor of Arts at Lafayette College
January 11, 2030 - November 11, 2025Bachelor of Arts at Lafayette College
January 11, 2030 - November 11, 2025Bachelor of Arts at Lafayette College
January 11, 2030 - November 12, 2025Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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