Yassser Elmarra ss

Lead digital marketing initiatives for digital solutions, aligning marketing strategy with business objectives, customer acquisition, and measurable growth. Develop data-driven marketing strategies and growth initiatives. Plan, monitor, and optimize paid acquisition campaigns across relevant digital platforms. Analyze campaign performance, conversion data, and customer behavior to identify improvement opportunities. Build performance reports and monitor KPIs using analytics and reporting tools. Coordinate marketing activities with commercial and cross-functional teams. Improve lead generation, customer journeys, and campaign efficiency through continuous optimization. Translate business objectives into structured marketing plans and measurable performance indicators.

Managed marketing projects and digital initiatives, combining strategic planning, performance analysis, and cross-functional coordination to support business growth. Developed and implemented data-driven digital marketing strategies. Managed marketing projects from planning and execution to performance evaluation. Coordinated paid acquisition initiatives across platforms including Meta Ads and Google Ads. Defined campaign objectives, KPIs, budgets, and reporting processes. Monitored acquisition performance and identified opportunities to improve conversions and marketing efficiency. Collaborated with commercial, marketing, and creative teams to align execution with business priorities. Used performance insights to support decision-making and continuous campaign improvement.