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I am a senior executive with 19+ years of international experience across biotech, SaaS, digital agency, technology, manufacturing and consulting. My signature is reinventing value propositions — uncovering what truly sets a business apart and crafting and implementing a winning positioning that moves the needle. I set ambitious visions, rebuild brands and commercial engines around them, and unite people and teams behind a shared mission and set of goals — turning them into reality and accelerated growth. Hands-on leader in the boardroom and on the front lines; known for commitment, clarity under pressure, and a habit of finishing what I start — companies built, repositioned and grown across three continents, with two successful exits along the way.…I am a senior executive with 19+ years of international experience across biotech, SaaS, digital agency, technology, manufacturing and consulting. My signature is reinventing value propositions — uncovering what truly sets a business apart and crafting and implementing a winning positioning that moves the needle. I set ambitious visions, rebuild brands and commercial engines around them, and unite people and teams behind a shared mission and set of goals — turning them into reality and accelerated growth. Hands-on leader in the boardroom and on the front lines; known for commitment, clarity under pressure, and a habit of finishing what I start — companies built, repositioned and grown across three continents, with two successful exits along the way.

Yoeri Gabriel Callebaut

Creative Director, Brand Strategist, Marketing Strategist, +3

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I am a senior executive with 19+ years of international experience across biotech, SaaS, digital agency, technology, manufacturing and consulting. My signature is reinventing value propositions — uncovering what truly sets a business apart and crafting and implementing a winning positioning that moves the needle. I set ambitious visions, rebuild brands and commercial engines around them, and unite people and teams behind a shared mission and set of goals — turning them into reality and accelerated growth. Hands-on leader in the boardroom and on the front lines; known for commitment, clarity under pressure, and a habit of finishing what I start — companies built, repositioned and grown across three continents, with two successful exits along the way.…I am a senior executive with 19+ years of international experience across biotech, SaaS, digital agency, technology, manufacturing and consulting. My signature is reinventing value propositions — uncovering what truly sets a business apart and crafting and implementing a winning positioning that moves the needle. I set ambitious visions, rebuild brands and commercial engines around them, and unite people and teams behind a shared mission and set of goals — turning them into reality and accelerated growth. Hands-on leader in the boardroom and on the front lines; known for commitment, clarity under pressure, and a habit of finishing what I start — companies built, repositioned and grown across three continents, with two successful exits along the way.

Available to hire

I am a senior executive with 19+ years of international experience across biotech, SaaS, digital agency, technology, manufacturing and consulting. My signature is reinventing value propositions — uncovering what truly sets a business apart and crafting and implementing a winning positioning that moves the needle.

I set ambitious visions, rebuild brands and commercial engines around them, and unite people and teams behind a shared mission and set of goals — turning them into reality and accelerated growth. Hands-on leader in the boardroom and on the front lines; known for commitment, clarity under pressure, and a habit of finishing what I start — companies built, repositioned and grown across three continents, with two successful exits along the way.

Skills

Experience Level

Branding

Expert

Brand Identity

Expert

Language

Dutch

Fluent

English

Fluent

French

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

German

Advanced

Work Experience

Turnaround CEO & Chief Growth & Business Officer at Mycrobez AG

May 1, 2025 - May 1, 2026

Reshaping the value proposition of a Basel-based deep-tech venture pioneering mycelium composites — a sustainable, biodegradable alternative to Styrofoam, plastics and MDF. Translating breakthrough biotech innovation into a credible, investor- and customer-ready circular-economy proposition for packaging, construction, agriculture and interior design. Owning end-to-end transformation: vision, strategy, GTM, commercial growth, organisational design, financial steering and team engagement.

CEO at Kingfluencers AG

May 1, 2020 - March 1, 2025

Reinvented the value proposition and repositioned the agency as the #1 player in Switzerland by revenue. Grew revenue 4.5× in 4.5 years; turned a loss-making business profitable from 2021. Scaled the team from 12 to ~40; expanded into the DACH region; launched Swiss Influence Marketing Forum; steered the company through a successful sale to NAOO AG in March 2025.

Interim CMO at The Holistic Marketer

October 1, 2019 - April 1, 2020

Interim CMO for multiple startups; strategy, value proposition and marketing advisory for Nanos.ai, RCD.ae, Connectiv.ae and Raumtastik. Delivered focused brand, GTM and growth interventions for founders and leadership teams.

Global Director of Brand, Marketing & Growth at Vetstoria

December 1, 2018 - November 1, 2019

Led a complete turnaround of brand, value proposition, GTM and growth strategy, anchored in a 3-year roadmap. Designed and built the company's end-to-end lead-generation engine. Increased lead and client acquisition by 21% within 7 months of execution.

Marketing & Strategy Director, EMEA at RMG Networks / Korbyt

July 1, 2016 - November 1, 2018

Repositioned the regional brand and rebuilt the value proposition; launched into new verticals (retail, hospitality). Built the EMEA BD, marketing & communications function from the ground up. Co-led development and launch of multiple products; established EMEA reseller and channel strategy. Within 18 months, grew the sales pipeline 2.5× with average deal size 4–5× higher.

Senior Marketing Manager Benelux at Philips — Professional Lighting

July 1, 2015 - June 1, 2016

Sharpened value propositions across target verticals; built a holistic marketing strategy and planning framework. Opened up new market niches while accelerating demand for innovative lighting solutions.

Marketing, Innovation & New Business Development Manager at iVOX / IBOPE CONECTA

October 1, 2010 - January 1, 2014

Hired by iVOX to lead international BD; relocated to São Paulo to launch CONECTA — a JV between iVOX and IBOPE Brazil. Built CONECTA end-to-end: business plan, value proposition, operations, team and client portfolio — reaching profitability with a 12-person team in 2.5 years. From 2012, led brand, marketing, communications, strategic BD, innovation and partnerships across LATAM. Acquired by Kantar in 2014 and integrated into the global Kantar Group.

International New Business Development Manager at Onetowin

February 1, 2009 - September 1, 2010

Launched the Canadian branch from scratch; P&L projections, hiring consultants, engaging local partners and investors; primary SPOC to investors and stakeholders. Delivered complex engagements for clients including BNP Paribas and Luminus.

Strategic Marketing Consultant at The House of Marketing

June 1, 2007 - January 1, 2009

Strategy consultant delivering projects for a portfolio of leading companies and brands.