Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative lead and digital design strategist with a passion for building systems that scale and stories that immerse. I bridge the gap between high-level art direction and human-first logic, merging user insight with AI-integrated workflows to craft intuitive experiences across web, mobile, and XR. For me, every project is an opportunity to listen with empathy and connect, ensuring every digital ecosystem I build feels as good as it looks. My work spans interactive XR exhibits, mobile platforms, and VR game development, featured in events like VIFF Signals 2022 and SXSW XR 2023, IndieFest 2023, FMW Mobile Exhibit 2024, and Nova Scotia Museum 2025.…I'm a creative lead and digital design strategist with a passion for building systems that scale and stories that immerse. I bridge the gap between high-level art direction and human-first logic, merging user insight with AI-integrated workflows to craft intuitive experiences across web, mobile, and XR. For me, every project is an opportunity to listen with empathy and connect, ensuring every digital ecosystem I build feels as good as it looks. My work spans interactive XR exhibits, mobile platforms, and VR game development, featured in events like VIFF Signals 2022 and SXSW XR 2023, IndieFest 2023, FMW Mobile Exhibit 2024, and Nova Scotia Museum 2025.

Eden Yie Hua Chee

Art Director, Illustrator, Motion Graphic Designer, +4





I'm a creative lead and digital design strategist with a passion for building systems that scale and stories that immerse. I bridge the gap between high-level art direction and human-first logic, merging user insight with AI-integrated workflows to craft intuitive experiences across web, mobile, and XR. For me, every project is an opportunity to listen with empathy and connect, ensuring every digital ecosystem I build feels as good as it looks. My work spans interactive XR exhibits, mobile platforms, and VR game development, featured in events like VIFF Signals 2022 and SXSW XR 2023, IndieFest 2023, FMW Mobile Exhibit 2024, and Nova Scotia Museum 2025.…I'm a creative lead and digital design strategist with a passion for building systems that scale and stories that immerse. I bridge the gap between high-level art direction and human-first logic, merging user insight with AI-integrated workflows to craft intuitive experiences across web, mobile, and XR. For me, every project is an opportunity to listen with empathy and connect, ensuring every digital ecosystem I build feels as good as it looks. My work spans interactive XR exhibits, mobile platforms, and VR game development, featured in events like VIFF Signals 2022 and SXSW XR 2023, IndieFest 2023, FMW Mobile Exhibit 2024, and Nova Scotia Museum 2025.

Available to hire

I’m a creative lead and digital design strategist with a passion for building systems that scale and stories that immerse. I bridge the gap between high-level art direction and human-first logic, merging user insight with AI-integrated workflows to craft intuitive experiences across web, mobile, and XR.

For me, every project is an opportunity to listen with empathy and connect, ensuring every digital ecosystem I build feels as good as it looks. My work spans interactive XR exhibits, mobile platforms, and VR game development, featured in events like VIFF Signals 2022 and SXSW XR 2023, IndieFest 2023, FMW Mobile Exhibit 2024, and Nova Scotia Museum 2025.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

UX/UI Designer at IX Labs

June 1, 2024 - June 1, 2025

Defined and executed end-to-end UX/UI, branding, and creative strategy across immersive cultural exhibits and mobile learning platforms. Partnered with product and technical teams to align creative vision with functional requirements — establishing scalable design systems and interaction models used across web, VR, and mobile. Mentored junior creative and contributed to high-impact deliverables featured in national museum showcases.

Brand Designer at Maropost

June 1, 2024 - Present

Led global rebrand across digital, motion, and event channels for a mid-market SaaS & ecommerce platform. Built scalable design systems and templates in Figma + HubSpot, accelerating campaign delivery and consistency. Produced motion, 3D, and product mockups to simplify complex SaaS/AI concepts. Integrated AI design tools (Claude, Flow, Gemini, Midjourney) into workflow to drive demand-gen, product launches, and sales enablement.

Art Director, Digital Specialist, UX/UI at Freelance

February 1, 2024 - Present

Led cross-functional creative teams across VR and metaverse experiences, driving narrative coherence, UX clarity, and real-time cinematic quality. Directed UX and creative production for music video and digital twin project from concept to real-time deployment. Collaborated with volumetric capture team to develop concept art, UI/UX, motion graphics, and 3D assets for immersive media projects. Created design systems and visuals assets that aligned with production goals while meeting project timelines.

UI/UX Designer at Vo Pay International Inc.

October 1, 2021 - March 1, 2022

Maintained accessible design systems and brand visuals for SaaS and B2B platforms while maintaining and updating design and accessibility systems. Also created visuals for brand and social media.

Creative Hybrid at Dentsu One Sdn. Bhd.

March 1, 2020 - August 1, 2021

Led creative direction for high-profile campaigns (WONDA Coffee, Pizza Hut) from ideation to execution. Managed visual identity across multiple media channels and collaborated with cross-functional teams to ensure consistency and impact.

Junior Art Director at Clan Mala y ia Sdn. Bhd.

September 1, 2018 - January 1, 2020

Led the development and design of MyTheo’s creative strategy, corporate identity, mobile application, website, promotional videos, and social media content. Supervised and designed visuals from ideation to polishing for pitches and campaigns for Nestlé, Nespresso, Toyota, AirAsia, AmBank, Maybank, and U Mobile.