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I'm Yasmin Metz Johnson, a communications and digital marketing professional delivering multi-channel campaigns across non-profit, cultural, and public-interest sectors. I'm skilled at translating complex ideas into accessible content and managing digital ecosystems including newsletters, social media, editorial calendars, and campaign communications. I lead cross-cultural, cross-functional teams across international contexts, coordinating writers and creative collaborators, and optimizing content performance with analytics and audience insights. I'm passionate about storytelling that expands reach, visibility, and inclusion in global systems, and I lead digital content production to support international development initiatives.…I'm Yasmin Metz Johnson, a communications and digital marketing professional delivering multi-channel campaigns across non-profit, cultural, and public-interest sectors. I'm skilled at translating complex ideas into accessible content and managing digital ecosystems including newsletters, social media, editorial calendars, and campaign communications. I lead cross-cultural, cross-functional teams across international contexts, coordinating writers and creative collaborators, and optimizing content performance with analytics and audience insights. I'm passionate about storytelling that expands reach, visibility, and inclusion in global systems, and I lead digital content production to support international development initiatives.

Yasmin Metz Johnson

PR Freelancer, Content Producer, Brand Strategist, +2

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I'm Yasmin Metz Johnson, a communications and digital marketing professional delivering multi-channel campaigns across non-profit, cultural, and public-interest sectors. I'm skilled at translating complex ideas into accessible content and managing digital ecosystems including newsletters, social media, editorial calendars, and campaign communications. I lead cross-cultural, cross-functional teams across international contexts, coordinating writers and creative collaborators, and optimizing content performance with analytics and audience insights. I'm passionate about storytelling that expands reach, visibility, and inclusion in global systems, and I lead digital content production to support international development initiatives.…I'm Yasmin Metz Johnson, a communications and digital marketing professional delivering multi-channel campaigns across non-profit, cultural, and public-interest sectors. I'm skilled at translating complex ideas into accessible content and managing digital ecosystems including newsletters, social media, editorial calendars, and campaign communications. I lead cross-cultural, cross-functional teams across international contexts, coordinating writers and creative collaborators, and optimizing content performance with analytics and audience insights. I'm passionate about storytelling that expands reach, visibility, and inclusion in global systems, and I lead digital content production to support international development initiatives.

Available to hire

I’m Yasmin Metz Johnson, a communications and digital marketing professional delivering multi-channel campaigns across non-profit, cultural, and public-interest sectors. I’m skilled at translating complex ideas into accessible content and managing digital ecosystems including newsletters, social media, editorial calendars, and campaign communications.

I lead cross-cultural, cross-functional teams across international contexts, coordinating writers and creative collaborators, and optimizing content performance with analytics and audience insights. I’m passionate about storytelling that expands reach, visibility, and inclusion in global systems, and I lead digital content production to support international development initiatives.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

French

Advanced

Wolof

Advanced

Work Experience

Communications Consultant at Cadmus International

January 1, 2024 - January 1, 2025

Contributed to multi-channel campaign strategy, social media management, newsletter strategy, editorial/content production, and stakeholder coordination; managed freelance writers and creatives; delivered cross-platform campaign coordination, event communications, and project management.

Communications Consultant at Forward UK

January 1, 2023 - January 1, 2026

Contributed to curatorial and communications activities for Africa’s leading contemporary art biennale; produced digital content and storytelling materials supporting exhibition visibility and audience engagement.

Curator / Communications Contributor at Dak'Art Biennale

January 1, 2024 - Present

Coordinated communications and stakeholder engagement for an international corporate volunteering initiative; supported project documentation, storytelling, and content production across digital channels.

Project Coordinator – SAP Social Sabbatical at PYXERA Global

January 1, 2025 - January 1, 2025

Produced multi-channel content campaigns documenting cultural and sports initiatives in Sierra Leone; managed editorial workflows including photographers, videographers, and writers; delivered digital content optimized for social media and international media distribution; Lead Content Producer.

Founder & Content Director at Fausto Agency

January 1, 2021 - January 1, 2022

Founded and directed Yasmin TELLS, a digital platform exploring relocation, culture, travel, and storytelling across Africa and the diaspora through newsletters, podcasts, and digital media.