Freelance creative professional with 1-2 years of hands-on experience delivering brand identity, graphic design, video, and content solutions for clients. Known for a demanding eye for quality, clean and modern visual style, and a strong sense of ownership over every project from concept to final delivery. Comfortable combining traditional design tools with AI-assisted workflows to produce polished, client-ready results efficiently.

Yousef Farihi

Freelance creative professional with 1-2 years of hands-on experience delivering brand identity, graphic design, video, and content solutions for clients. Known for a demanding eye for quality, clean and modern visual style, and a strong sense of ownership over every project from concept to final delivery. Comfortable combining traditional design tools with AI-assisted workflows to produce polished, client-ready results efficiently.

Available to hire

Freelance creative professional with 1-2 years of hands-on experience delivering brand identity, graphic design, video, and content solutions for clients. Known for a demanding eye for quality, clean and modern visual style, and a strong sense of ownership over every project from concept to final delivery.

Comfortable combining traditional design tools with AI-assisted workflows to produce polished, client-ready results efficiently.

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Work Experience

Freelance Graphic Designer & Digital Creative at Freelance
March 6, 2025 - Present

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Computers & Electronics
    "The Secret" — Cinematic YouTube Thumbnail Design

    A dramatic, cinematic thumbnail designed for a video titled “The Secret,” created to maximize click-through appeal for motivational or mystery-themed content.

    The composition uses a massive bank vault door and a lone silhouetted figure to build intrigue and scale, paired with bold gold embossed typography that stays readable even at small thumbnail sizes. Deep shadows and warm metallic lighting give the image a premium, high-production feel suited for YouTube and streaming platforms.

    The design focuses on strong visual hierarchy and emotional curiosity — key elements for driving clicks in a competitive content environment.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Ben Mano Specialty Coffee — Product Advertising Poster

    An advertising poster designed to showcase Ben Mano, a specialty single-origin coffee brand roasted in Copenhagen.

    The composition combines warm, natural lighting with a styled lifestyle shot — coffee bag, ceramic cup, and scattered beans — to give the brand a calm, premium feel. The headline “Coffee Worth Slowing Down For” sets the emotional tone, while supporting copy highlights the product’s origin and roasting process.

    The layout balances clean typography and generous white space on the left with rich product imagery on the right, creating a poster suited for both print and digital advertising use.

    Tools used: Adobe Photoshop, AI-assisted design tools

    MY Eau de Parfum — Luxury Perfume Advertising Poster

    A luxury advertising poster designed for MY Eau de Parfum, part of a signature perfume collection.

    The layout pairs a minimal gold-on-black logotype with a moody, high-end product photograph of the perfume bottle, using rising smoke and warm lighting to evoke elegance and presence. Persian headline copy (“A scent that lingers in the mind”) reinforces the emotional positioning of the brand.

    Key selling points — long-lasting scent, warm luxurious notes, and suitability for special occasions — are presented through minimal icon-based callouts, keeping the composition clean while communicating the product’s core value proposition.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Pooyesh Gam Company — Industrial Packaging Advertising Poster

    A bold advertising poster designed for Pooyesh Gam Company, a manufacturer of stretch films, shrink films, flexible packaging films, and industrial labels.

    The design uses strong typographic hierarchy (“Engineering Better Packaging”) paired with real factory and product imagery to communicate industrial scale and manufacturing credibility. The red, black, and white color scheme reflects the brand’s identity while keeping the layout clean and easy to scan.

    The poster highlights core product categories (stretch film, shrink film, flexible packaging films) alongside key trust indicators — years of experience, ISO certification, production capacity, and reliable supply — structured for both digital and print advertising use.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Loxest — Modern Logo & Brand Identity Design

    A modern, minimal logo and brand identity designed for Loxest, developed with a focus on being simple, memorable, and versatile across applications.

    The mark combines the letters “L” and “K” into a single interlocking geometric symbol, built for clarity and strong recognition at any size — from app icons to signage. A refined gold, black, and white color palette gives the brand a premium, confident feel.

    The identity system includes full color variations (dark, light, and gold backgrounds), app icon and favicon formats, clean modern typography, and business card application — delivering a cohesive package ready for real-world brand use.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Dr. Heydari Dental Clinic — Logo & Brand Identity Design

    A premium logo and brand identity project designed for Dr. Heydari Dental Clinic.

    The emblem merges a tooth silhouette with a smiling human profile, symbolizing both dental care and the confidence a healthy smile brings. Wrapped in a laurel wreath, the mark conveys trust, excellence, and medical prestige — reinforced by a refined navy, gold, and teal color palette that balances a premium feel with a clean, clinical tone.

    The identity was applied across a full range of brand touchpoints, including clinic signage, business cards, and stamped/embossed print materials, ensuring a consistent and trustworthy presence at every patient touchpoint.

    Tools used: Adobe Photoshop, AI-assisted design tools

    TechNova — Tech Startup Brand Identity Design

    A complete brand identity project designed for TechNova, a technology and innovation-focused company under the tagline “Innovate Forward.”

    The logomark combines the letter “N” with an upward arrow, symbolizing growth, momentum, and forward-thinking innovation. The mark was designed to feel modern, dynamic, and versatile across both digital and physical touchpoints.

    The identity system includes a defined blue color palette, clean sans-serif typography, and a full set of brand applications — office signage, business cards, notebooks, mobile app interface, packaging, and everyday branded items — ensuring consistency across every customer and workplace touchpoint.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Apex Build — Construction & Architecture Brand Identity

    A brand identity project designed for Apex Build, a construction and architecture company.

    The logomark is built from a skyline silhouette of ascending towers, forming a strong triangular structure that reflects growth, stability, and engineering precision. Paired with bold, confident typography, the mark communicates authority and trust — qualities essential for a construction brand engaging with clients, investors, and contractors.

    The identity was designed to translate across a range of brand touchpoints: corporate portfolio covers, safety helmet badges, and business cards, maintaining consistency and a premium, professional feel in every application.

    Tools used: Adobe Photoshop, AI-assisted design tools

    Shahrokh Gold & Jewelry — Luxury Brand Identity Design

    A complete luxury brand identity project designed for Shahrokh Gold & Jewelry, a premium jewelry brand.

    The concept centers on a crowned diamond emblem — combining elegance, trust, and timeless craftsmanship into a single distinctive mark. The bilingual wordmark (Arabic/Persian and English) was built for clarity and prestige across both regional and international markets.

    Deliverables included the primary logo and full variation set (black & white, gold, embossed, and white versions), a defined color palette (gold, rose gold, bronze, and light neutrals), typography system (Cinzel Bold for headings, Montserrat for body text), clear space and minimum size guidelines, and complete brand application mockups — storefront signage, jewelry boxes, shopping bags, business cards, wax seal stamp, and packaging.

    The result is a cohesive, high-end visual identity that reflects the brand’s core values: luxury, trust, elegance, quality, and timelessness.

    Tools used: Adobe Photoshop, AI-assisted design tools