Yacine Sow

Development and implementation of strategic communications plans; management and development of client relationships; active participation in the creation of annual recommendations; budget monitoring and management, including invoicing; organization of professional and promotional events; media launch of a brand on the French market; organization and coordination of meetings with journalists; weekly sector-specific media monitoring; setup and management of press conferences; contribution to the development of strategic recommendations and the conduct of media training sessions; management and implementation of partnerships with influencers; production of in-depth sector monitoring reports; facilitation and management of communities on social media; organization of press conferences; preparation of activity reports with weekly monitoring of KPIs; coordination of an influential partnership including contract management, meeting deadlines, and budget optimization; drafting press releases;

Developed and implemented strategic communications plans for multiple clients; built and maintained client relationships; contributed to annual recommendations. Managed budgets and invoicing, planned and executed professional and promotional events, and led weekly sector-specific media monitoring. Coordinated press conferences and media relations from logistics to communications; produced in-depth market reports identifying trends, challenges, and opportunities. Led influencer partnerships (selection, negotiation, monitoring) and supported press materials creation. Facilitated a capsule collection media rollout with stakeholders and maintained journalist relationships. Drove weekly KPI reporting, managed deadlines, and optimized budgets. Coordinated with journalists, designers, and internal teams to deliver results on time while developing communities on social media and ensuring consistent brand messaging.

Lead the development and implementation of strategic communications plans for high-profile clients; manage client relationships; participate in annual recommendations; monitor budgets and invoicing; organize professional and promotional events (+20) from planning to execution; coordinate media outreach, press conferences, and weekly sector-specific media monitoring; develop influencer partnerships, including selection, negotiation, and monitoring; produce in-depth market trend reports; manage online communities and social media presence; contribute to press releases and media training; liaise with journalists to secure coverage; oversee partnerships and ensure timely delivery within budget.