Hi, I'm Yadhu Sidharthan, a senior graphic designer with over 9 years of experience creating commercial graphic designs that help brands stand out. I specialize in brand identity, UI/UX, web and print collateral, photography, and digital campaigns. I value collaboration and learning, building strong relationships with vendors and clients while delivering clear, impactful visuals. I've led rebranding initiatives, CRO-driven campaigns, and multi-asset branding for Dubai Holding Entertainment and partners. My hands-on approach covers photoshoots, digital creatives, email templates, and social media assets, all aimed at elevating user experience and brand perception in fast-paced environments.

Yadhu

Hi, I'm Yadhu Sidharthan, a senior graphic designer with over 9 years of experience creating commercial graphic designs that help brands stand out. I specialize in brand identity, UI/UX, web and print collateral, photography, and digital campaigns. I value collaboration and learning, building strong relationships with vendors and clients while delivering clear, impactful visuals. I've led rebranding initiatives, CRO-driven campaigns, and multi-asset branding for Dubai Holding Entertainment and partners. My hands-on approach covers photoshoots, digital creatives, email templates, and social media assets, all aimed at elevating user experience and brand perception in fast-paced environments.

Available to hire

Hi, I’m Yadhu Sidharthan, a senior graphic designer with over 9 years of experience creating commercial graphic designs that help brands stand out. I specialize in brand identity, UI/UX, web and print collateral, photography, and digital campaigns. I value collaboration and learning, building strong relationships with vendors and clients while delivering clear, impactful visuals.

I’ve led rebranding initiatives, CRO-driven campaigns, and multi-asset branding for Dubai Holding Entertainment and partners. My hands-on approach covers photoshoots, digital creatives, email templates, and social media assets, all aimed at elevating user experience and brand perception in fast-paced environments.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Dubai Holding Entertainment / Meraas Leisure and Entertainment
October 1, 2019 - Present
Brand protection and growth across Dubai Holding Entertainment assets; led creative strategies aligned with market trends. Directed UI/UX improvements for Ain Dubai, ROXY Cinemas, The Green Planet, and The View Palm Jumeirah website redesign. Enhanced wireframes for communication letters; applied CRO-driven design to social media creatives; produced branding elements for international markets. Led rebranding for The Green Planet and integrated QR code interactions to enhance visitor experience.
Graphic Designer (Part-time) at Hotzone Solutions
December 1, 2018 - June 1, 2019
Managed brand concepts from concept to completion; created product catalogs, flyers, ads and banners. Reorganized Sales & Marketing Media Library to improve content retrieval and campaign efficiency. Designed key visuals for events and digital displays; reworked non-approved creatives to align with brand standards and deliver urgent projects on tight deadlines.
Graphic Designer at Asia Waterjet Equipment
December 1, 2018 - June 1, 2019
Coordinated branding and marketing materials; designed catalogs, banners, and online assets; supported branding for events and digital campaigns; contributed to product visuals and website UI elements.
Senior Graphic Designer at Quality Gulf Co. LLC
February 1, 2015 - April 1, 2017
Designed E-Commercial packaging; collaborated with Rovio & Hasbro on packaging guidelines. Produced product photography for promos and social media; created catalogs, banners, posters and other marketing materials; contributed to GITEX as event photographer.
Graphic Designer at Gadoya Holdings
May 1, 2017 - December 1, 2018
Managed brand concept to completion; created corporate identity and guidelines for new/existing brands. Produced digital/social ads and artwork for product catalogs, flyers, billboards, and event banners; supported UI layouts for websites; created product photography and video assets.
Graphic Designer at Musafir.com
May 1, 2017 - December 1, 2018
Created digital social media ads from concept to completion; produced graphics for online campaigns and events; collaborated with Musafir.com (subsidiary) on branding and marketing materials.
Senior Graphic Designer at Dubai Holding Entertainment
October 1, 2019 - Present
Brand protection & growth; directed CRO/UI/UX improvements for Ain Dubai, ROXY Cinemas, The Green Planet, and The View Palm Jumeirah; wireframe optimization for communication letters; social media ad creatives optimization; created branding for international markets; led multi-asset campaigns and brand guidelines; integrated QR code strategy for enhanced visitor experience.
Senior Graphic Designer at Meraas Leisure and Entertainment
October 1, 2019 - Present
Led creative strategies and visual branding across Dubai's leisure and entertainment properties; executed CRO-driven social media creatives and website banners; collaborated on campaigns including major promotions and campaigns such as The View and DSS collaborations.
Graphic Designer (Part-time) at Asia Waterjet Equipment
December 1, 2018 - June 1, 2019
Coordinated brand concepts and created catalogs, ads, and banners; supported branding for events and digital displays.

Education

Bachelor of Electrical Engineering at I.I.E, New Delhi, INDIA
January 11, 2030 - June 1, 2014
Diploma in Electronics Engineering at I.E.T.E, New Delhi, INDIA
August 1, 2010 - April 20, 2026

Qualifications

AutoCAD (Autodesk)
January 11, 2030 - April 20, 2026
Visual Content Development (Arena Animation School)
January 11, 2030 - April 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet