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I’m an eCommerce and web design leader with 7+ years of experience owning both the technical site experience and the visual/UX direction for DTC brands. I work end-to-end—from Shopify Plus storefront ownership (theme development, API and app stack management) to mobile-first UX audits, customer journey mapping, and accessibility improvements—to help brands scale through stronger conversion performance. Most recently, I led growth initiatives that lifted conversion rate by 24%, increased add-to-cart and checkout initiation, and improved checkout completion by focusing on friction points identified through funnel analysis and Hotjar session reviews. I also guide teams and agency partners with clear briefs, wireframes, and acceptance criteria, and I turn brand strategy into shipped, on-brand digital experiences while tracking KPIs in GA4 and Shopify Analytics. I’m bilingual (English and Spanish) and comfortable across the full stack, from HTML/CSS and integrations to measurement and lifecycle email design with Klaviyo.…I’m an eCommerce and web design leader with 7+ years of experience owning both the technical site experience and the visual/UX direction for DTC brands. I work end-to-end—from Shopify Plus storefront ownership (theme development, API and app stack management) to mobile-first UX audits, customer journey mapping, and accessibility improvements—to help brands scale through stronger conversion performance. Most recently, I led growth initiatives that lifted conversion rate by 24%, increased add-to-cart and checkout initiation, and improved checkout completion by focusing on friction points identified through funnel analysis and Hotjar session reviews. I also guide teams and agency partners with clear briefs, wireframes, and acceptance criteria, and I turn brand strategy into shipped, on-brand digital experiences while tracking KPIs in GA4 and Shopify Analytics. I’m bilingual (English and Spanish) and comfortable across the full stack, from HTML/CSS and integrations to measurement and lifecycle email design with Klaviyo.

Yahaira Cuevas

eCommerce Developer, Marketing Consultant, Web Designer, +6

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I’m an eCommerce and web design leader with 7+ years of experience owning both the technical site experience and the visual/UX direction for DTC brands. I work end-to-end—from Shopify Plus storefront ownership (theme development, API and app stack management) to mobile-first UX audits, customer journey mapping, and accessibility improvements—to help brands scale through stronger conversion performance. Most recently, I led growth initiatives that lifted conversion rate by 24%, increased add-to-cart and checkout initiation, and improved checkout completion by focusing on friction points identified through funnel analysis and Hotjar session reviews. I also guide teams and agency partners with clear briefs, wireframes, and acceptance criteria, and I turn brand strategy into shipped, on-brand digital experiences while tracking KPIs in GA4 and Shopify Analytics. I’m bilingual (English and Spanish) and comfortable across the full stack, from HTML/CSS and integrations to measurement and lifecycle email design with Klaviyo.…I’m an eCommerce and web design leader with 7+ years of experience owning both the technical site experience and the visual/UX direction for DTC brands. I work end-to-end—from Shopify Plus storefront ownership (theme development, API and app stack management) to mobile-first UX audits, customer journey mapping, and accessibility improvements—to help brands scale through stronger conversion performance. Most recently, I led growth initiatives that lifted conversion rate by 24%, increased add-to-cart and checkout initiation, and improved checkout completion by focusing on friction points identified through funnel analysis and Hotjar session reviews. I also guide teams and agency partners with clear briefs, wireframes, and acceptance criteria, and I turn brand strategy into shipped, on-brand digital experiences while tracking KPIs in GA4 and Shopify Analytics. I’m bilingual (English and Spanish) and comfortable across the full stack, from HTML/CSS and integrations to measurement and lifecycle email design with Klaviyo.

Next availability:

October 1, 2026

Canada

I’m an eCommerce and web design leader with 7+ years of experience owning both the technical site experience and the visual/UX direction for DTC brands. I work end-to-end—from Shopify Plus storefront ownership (theme development, API and app stack management) to mobile-first UX audits, customer journey mapping, and accessibility improvements—to help brands scale through stronger conversion performance.

Most recently, I led growth initiatives that lifted conversion rate by 24%, increased add-to-cart and checkout initiation, and improved checkout completion by focusing on friction points identified through funnel analysis and Hotjar session reviews. I also guide teams and agency partners with clear briefs, wireframes, and acceptance criteria, and I turn brand strategy into shipped, on-brand digital experiences while tracking KPIs in GA4 and Shopify Analytics. I’m bilingual (English and Spanish) and comfortable across the full stack, from HTML/CSS and integrations to measurement and lifecycle email design with Klaviyo.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Japanese

Beginner

Work Experience

Ecommerce & Digital Experience Consultant (Independent)

January 1, 2026 - Present

Advised DTC and lifestyle brands on site experience, leading end-to-end web redesigns to improve engagement and reduce bounce. Ran UX audits and customer journey mapping to convert friction points into prioritized redesign backlogs adopted by client teams. Directed designers and developers to translate brand strategy into shipped digital experiences by owning briefs and acceptance criteria. Led brand discovery sessions defining positioning, tone of voice, and visual identity systems for fashion and lifestyle clients, and produced strategy decks and stakeholder presentations to communicate recommendations and align teams on cohesive digital execution.

Marketing Operations Manager at Queen of the Thrones

August 1, 2021 - Present

Owned DTC and marketplace channels (Shopify Plus, Amazon, TikTok Shop, Etsy) for a consumer brand that scaled from $20M to $58M across DTC, marketplace, and wholesale. Acted as internal owner of the Shopify Plus storefront (triaging issues, coordinating fixes, managing performance and functionality), developed custom Shopify themes and API integrations in-house, and managed the third-party app stack end-to-end. Built and owned the company’s first PIM, reducing product launch cycles from one month to two weeks via standardized briefs, listing creation, and pre-launch QA. Led UX and CRO initiatives using funnel analysis and Hotjar session replay to diagnose checkout abandonment and prioritize trust, UX, and copy improvements; optimized mobile-first experiences and implemented accessibility tooling. Owned core funnel metrics (add-to-cart rate, checkout initiation, checkout completion) and reported performance/diagnostics to leadership. Directed content, merchandising, and end-to-end cre

Marketing Communications Coordinator at Stonebridge Imports

June 1, 2018 - January 1, 2020

Built and optimized landing pages for two brands, supporting a 20% increase in customer retention. Increased sales by 27% by designing and shipping brand content across blogs, flyers, and website assets for two distinct brands. Raised email click-through rates by 42% by developing responsive HTML templates optimized for cross-device rendering. Grew organic social engagement by 25% by producing and publishing daily content across Facebook and Instagram for DTC and B2B audiences. Increased repeat purchases by 20% by launching loyalty programs and lifecycle email campaigns. Spearheaded promotional events that increased brand exposure and audience engagement by 15%.

Marketing Communications Intern at Amoona

March 1, 2018 - April 1, 2018

Executed an integrated marketing strategy to build brand awareness and generate leads for a Kickstarter campaign at an early-stage startup. Conducted primary and secondary market research on market size, adoption, and competitive strategy.

Marketing Communications Intern at Load Army

November 1, 2017 - January 1, 2018

Delivered an integrated marketing communications plan targeting market-share expansion and 20% revenue growth for an early-stage startup. Coordinated a four-person PR research team and produced press content for a trade-show product launch.

Sales Support Specialist at Avnet/Tech Data

April 1, 2016 - June 1, 2017

Supported enterprise B2B sales operations within a five-person team by managing account planning, pipeline, and RFQ processing. Trained new hires on sales processes and account workflows.

Account Manager at Tech Color Mexico

April 1, 2011 - April 1, 2016

Managed B2B enterprise accounts (including Warner Bros., Paramount, and Funimation) as primary contact, resolving 99% of inbound issues. Coordinated sales, distribution, and production to improve new-release turnaround by 17%.