Hi, I’m Yana Komar, a Social Media Marketing Specialist with experience in content strategy, audience engagement, and digital branding growth across beauty, lifestyle, and logistics industries. I’m skilled at creating high-performing social media content, developing trend-driven campaigns, and delivering audience-focused marketing strategies. I have hands-on experience with paid advertising, content planning, analytics, and AI-powered creative tools, and I thrive in fast-paced digital environments.

Hi, I’m Yana Komar, a Social Media Marketing Specialist with experience in content strategy, audience engagement, and digital branding growth across beauty, lifestyle, and logistics industries. I’m skilled at creating high-performing social media content, developing trend-driven campaigns, and delivering audience-focused marketing strategies. I have hands-on experience with paid advertising, content planning, analytics, and AI-powered creative tools, and I thrive in fast-paced digital environments.

Available to hire

Hi, I’m Yana Komar, a Social Media Marketing Specialist with experience in content strategy, audience engagement, and digital branding growth across beauty, lifestyle, and logistics industries.

I’m skilled at creating high-performing social media content, developing trend-driven campaigns, and delivering audience-focused marketing strategies. I have hands-on experience with paid advertising, content planning, analytics, and AI-powered creative tools, and I thrive in fast-paced digital environments.

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Language

English
Fluent
Ukrainian
Fluent
Russian
Advanced

Work Experience

Social Media Specialist at Freelance
May 31, 2026 - Present
• Developed content strategies for brands in beauty, lifestyle, and service-based industries. • Created engaging social media content tailored for Instagram and short-form digital platforms. • Managed paid advertising campaigns with audience targeting and performance optimization. • Analyzed engagement metrics and campaign performance to improve reach and audience interaction. • Planned visual content concepts, brand positioning, and social media communication strategies. • Stayed up to date with platform trends, content formats, and algorithm changes to maximize visibility. • Used AI-powered tools to streamline content creation and improve marketing workflows.
Finance analyst & Social media marketing support at Serpa USA
December 7, 2025 - April 30, 2026
• Coordinated domestic and international shipments, ensuring smooth cargo movement and on-time delivery. • Managed shipping documentation, including Air Waybills (AWBs), cargo releases, warehouse receipts, and export declarations. • Reviewed shipping instructions, rates, and operational requirements to ensure accuracy and compliance throughout the logistics process. • Supported financial operations through invoice processing, expense tracking, reporting, and account reconciliation. • Collaborated with clients, carriers, and international partners, maintaining clear communication and resolving time-sensitive issues. • Assisted with social media management, content planning, and brand communication across Instagram, Facebook, and LinkedIn. • Created social media content, captions, and visual concepts to promote logistics services and strengthen brand visibility. • Worked closely with leadership and operations teams to translate complex logistics topics into engaging, audience-friendly content. • Monitored content performance, audience engagement, and industry trends to support ongoing social media growth and brand awareness. • Developed strong skills in logistics operations, business communication, content creation, social media marketing, and cross-functional collaboration within a fast-paced international environment.
Assistant (Social Media Content Planning & Brand Communication) at Serpa USA
January 1, 2024 - January 1, 2026
Assisted with social media content planning and brand communication for an international logistics company. Supported day-to-day administrative and client communication processes in a fast-paced business environment. Collaborated with internal marketing teams on ideas, social media initiatives, and content development. Helped maintain brand consistency across digital channels and supported customer experience and workflow coordination.
Financial Analyst 2 & Social Media Support at SMM Gallery
January 1, 2024 - January 1, 2026
Supported financial analysis and social media activities, contributing to marketing campaigns and brand communications. Coordinated with internal teams and maintained alignment between finance and marketing.
Social Media Content Planner at Serpa USA
January 1, 2024 - January 1, 2026
Assisted with social media content planning and brand communications for an international logistics company. Supported day-to-day administrative and client communications in a fast-paced environment. Collaborated with internal teams on marketing ideas, social media initiatives, and content development. Helped maintain brand consistency across digital communications and social platforms. Worked closely with operational teams to support customer experience and workflow coordination.
Flight Attendant at Ukraine International Airlines
December 1, 2016 - August 31, 2022
• Delivered high-level customer service in fast-paced international travel environments. • Managed passenger communication and problem-solving under time-sensitive conditions. • Maintained professionalism and attention to detail while ensuring passenger safety and comfort. • Adapted quickly to changing situations and worked effectively within multicultural teams.
Wings Team Member at Red Bull Ukraine
October 15, 2015 - September 30, 2016
•Approach consumers to drive positive product trial. •Raise awareness and establish Red Bull consumption in various moments of need. •Support on and off premise sales through sales drives, merchandising and other sales support activities. •Work at Red Bull events and help ensure an unforgettable consumer experience with the brand.

Education

Bachelor's degree, Chemistry at National University of Kyiv-Mohyla Academy
September 1, 2012 - June 30, 2016
Bachelor of Chemistry at Kyiv-Mohyla Academy
January 1, 2012 - January 1, 2016

Qualifications

Certified AI Content Creator
January 15, 2026 - March 31, 2026
Certified Social Media Marketing Specialist
April 1, 2024 - June 30, 2024
Bachelor's degree in Chemistry
January 1, 2012 - January 1, 2016

Industry Experience

Professional Services, Media & Entertainment, Transportation & Logistics, Travel & Hospitality, Education