I’m Yana Kuznezova, a Visual & AI Designer with 5+ years of experience designing brand identities, digital campaigns, and visual systems across technology, lifestyle, and fashion. I turn early concepts and art direction into polished digital assets—helping teams translate ideas into consistent, scalable visuals for real-world platforms. I’ve recently worked at MTS Ads, creating key visuals and campaign solutions across multiple digital formats, and I actively integrate generative AI into my workflow for visual exploration, concept development, image generation, and AI video. I enjoy building typography-led, brand-first systems and adapting them across social, presentations, and campaign communications while keeping the visuals fresh and effective.

Yana Kuznezova

I’m Yana Kuznezova, a Visual & AI Designer with 5+ years of experience designing brand identities, digital campaigns, and visual systems across technology, lifestyle, and fashion. I turn early concepts and art direction into polished digital assets—helping teams translate ideas into consistent, scalable visuals for real-world platforms. I’ve recently worked at MTS Ads, creating key visuals and campaign solutions across multiple digital formats, and I actively integrate generative AI into my workflow for visual exploration, concept development, image generation, and AI video. I enjoy building typography-led, brand-first systems and adapting them across social, presentations, and campaign communications while keeping the visuals fresh and effective.

Available to hire

I’m Yana Kuznezova, a Visual & AI Designer with 5+ years of experience designing brand identities, digital campaigns, and visual systems across technology, lifestyle, and fashion. I turn early concepts and art direction into polished digital assets—helping teams translate ideas into consistent, scalable visuals for real-world platforms.

I’ve recently worked at MTS Ads, creating key visuals and campaign solutions across multiple digital formats, and I actively integrate generative AI into my workflow for visual exploration, concept development, image generation, and AI video. I enjoy building typography-led, brand-first systems and adapting them across social, presentations, and campaign communications while keeping the visuals fresh and effective.

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Work Experience

Visual Designer at MTS Ads
May 1, 2024 - July 1, 2026
Developed visual concepts and key visuals for digital campaigns across one of Russia’s largest digital ecosystems. Built scalable visual systems and adapted them across multiple digital formats and platforms. Designed campaign assets including social content and presentations, and integrated generative AI into ideation and visual exploration.
Graphic Designer, Visual Artist, Content Creator
July 1, 2022 - December 1, 2023
Created digital campaigns and social content for Kicks Addiction, Tuff Stuff, and Persve. Developed visual concepts, brand guidelines, presentations, and campaign assets. Produced social media design, motion content, print collateral (menus, packaging, business cards), and handled video editing.

Education

Typography at BB E School
January 1, 2024 - December 31, 2024
Graphic Designer at Yandex Praktikum
January 1, 2023 - December 31, 2023
Animation & Multimedia at VGIK Gerasimov Institute
January 1, 2018 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods