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I'm Yancy Staëns Etienne, a social media manager with +15 years of experience, based in Cascais, Lisboa, Portugal. My work blends strategy, content, and digital marketing to help brands connect with their audiences and grow loyalty across channels. Marketing isn’t just a job to me; it’s a calling to bridge brands with their environments, forging meaningful relationships through thoughtful branding, messaging, and multi-channel campaigns.…I'm Yancy Staëns Etienne, a social media manager with +15 years of experience, based in Cascais, Lisboa, Portugal. My work blends strategy, content, and digital marketing to help brands connect with their audiences and grow loyalty across channels. Marketing isn’t just a job to me; it’s a calling to bridge brands with their environments, forging meaningful relationships through thoughtful branding, messaging, and multi-channel campaigns.

Yancy Staëns Etienne

Social Media Manager, Brand Strategist, Marketing Strategist, +6

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I'm Yancy Staëns Etienne, a social media manager with +15 years of experience, based in Cascais, Lisboa, Portugal. My work blends strategy, content, and digital marketing to help brands connect with their audiences and grow loyalty across channels. Marketing isn’t just a job to me; it’s a calling to bridge brands with their environments, forging meaningful relationships through thoughtful branding, messaging, and multi-channel campaigns.…I'm Yancy Staëns Etienne, a social media manager with +15 years of experience, based in Cascais, Lisboa, Portugal. My work blends strategy, content, and digital marketing to help brands connect with their audiences and grow loyalty across channels. Marketing isn’t just a job to me; it’s a calling to bridge brands with their environments, forging meaningful relationships through thoughtful branding, messaging, and multi-channel campaigns.

Available to hire

I’m Yancy Staëns Etienne, a social media manager with +15 years of experience, based in Cascais, Lisboa, Portugal. My work blends strategy, content, and digital marketing to help brands connect with their audiences and grow loyalty across channels.

Marketing isn’t just a job to me; it’s a calling to bridge brands with their environments, forging meaningful relationships through thoughtful branding, messaging, and multi-channel campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Portuguese

Advanced

Work Experience

Consultant Marketing at Marketing conscient

January 1, 2013 - Present

Lifetime value & relationship marketing strategy; Data analysis, segmentation, monitoring and reporting; Trigger marketing and automation campaigns; Copy writing and graphic design; Project management for website, blog, rebranding, and social media; Digital strategy and website renovation; Content strategy & creation for email, flyers, and posts; Social media strategy (Instagram, Facebook, TikTok, etc.); Multichannel acquisition and retention campaigns (€500K); Operational marketing & sales support.

Marketing Manager at Amazonia Bio

January 1, 2023 - January 1, 2025

Digital strategy, brand positioning, content strategy & creation; Website creation, optimization, and management; Social media strategy, community management, copy writing; 360° multichannel communication, and rich media (emailing, posts, packaging, newsletters); Institutional, advertising, acquisition and retention campaigns; Event management, trade marketing and marketing materials.

Head of Brand Strategy & Identity at Media Group Studyrama

January 1, 2010 - January 1, 2013

Brand portfolio overhaul; Event management (70 fairs); Websites and online bookstore creation and management; Branding, image and communication policy, strategy and projects; Content strategy; Creative briefs: targeting, copy writing, graphic components; Campaign deployment and monitoring across press, outdoor, display, emailing (CTR 2.8%); Creation of communication formats: websites, magazines, books and editorial design, marketing materials.

Relationship Marketing & Project Manager at Rise

January 1, 2008 - January 1, 2010

Relationship marketing and webmarketing; Data collection and analysis (segmentation, typology, lifetime value); Definition of B2C/B2B relationship action plans (acquisition and retention) across digital and print campaigns; Web marketing project: renovation and creation of websites/extranet (conversion rate x8); Information system standardization: functional specs and tender processes.