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Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years' track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.…

Yane

Actor, Marketing Consultant, Presenter, +3

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Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years' track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.…

Available to hire

Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years’ track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Freelance Consultant at Independent

May 1, 2024 - Present

Freelance consulting in partnerships and marketing for arts & lifestyle projects; focused on bespoke client campaigns, cultural localization, sponsorship activation, and cross-border collaboration.

Senior Regional Director, Partnership & Marketing at Aspire Lifestyles

March 1, 2016 - April 30, 2024

Led regional partnership & marketing across Asia Pacific and Dubai; oversaw a high-performing team; drove revenue growth and enhanced customer engagement through tailored campaigns and content; activated sponsorships for World’s 50 Best restaurants; expanded partner networks and streamlined regional marketing and proposals.

Assistant Vice President, Loyalty Program at Mediacorp Pte Ltd

May 1, 2013 - March 31, 2016

Product Head of MeClub/MeRewards; launched anniversary campaigns across TV, film, radio, music, print, gaming, social, and OOH; led brand refresh focused on youth culture; expanded community engagement and modernized email marketing and mobile experience; implemented customer segmentation and personalized campaigns.

Director, Promotions and Partnership at Resorts World Sentosa

June 1, 2008 - April 30, 2011

Developed universal sponsorships and advertising for the theme park; cross-promoted with Genting Cruise and other partners; grew member redemptions; structured sponsorship pricing and product offerings; led RFQ/RFP processes and cross-functional delivery with IT, finance, hotels, and attractions.