Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years' track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.

Yane

Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years' track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.

Available to hire

Combining creativity and corporate experience, Yane is a freelance marketing and partnership expert with 15+ years’ track record in establishing and managing regional alliances in B2B, luxury and hospitality sectors. She also coaches and trains participants in drama and public speaking workshops.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Freelance Consultant at Independent
May 1, 2024 - Present
Freelance consulting in partnerships and marketing for arts & lifestyle projects; focused on bespoke client campaigns, cultural localization, sponsorship activation, and cross-border collaboration.
Senior Regional Director, Partnership & Marketing at Aspire Lifestyles
March 1, 2016 - April 30, 2024
Led regional partnership & marketing across Asia Pacific and Dubai; oversaw a high-performing team; drove revenue growth and enhanced customer engagement through tailored campaigns and content; activated sponsorships for World’s 50 Best restaurants; expanded partner networks and streamlined regional marketing and proposals.
Assistant Vice President, Loyalty Program at Mediacorp Pte Ltd
May 1, 2013 - March 31, 2016
Product Head of MeClub/MeRewards; launched anniversary campaigns across TV, film, radio, music, print, gaming, social, and OOH; led brand refresh focused on youth culture; expanded community engagement and modernized email marketing and mobile experience; implemented customer segmentation and personalized campaigns.
Director, Promotions and Partnership at Resorts World Sentosa
June 1, 2008 - April 30, 2011
Developed universal sponsorships and advertising for the theme park; cross-promoted with Genting Cruise and other partners; grew member redemptions; structured sponsorship pricing and product offerings; led RFQ/RFP processes and cross-functional delivery with IT, finance, hotels, and attractions.

Education

Master of Business Administration at Singapore Management University
January 1, 2012 - December 31, 2012

Qualifications

MBA Leadership Award
January 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail