I am a multilingual business student passionate about global marketing, influencer operations, and cross-border sales. I excel at coordinating partners and creators across Europe in English, Mandarin, and Spanish, delivering high-impact campaigns that drive brand visibility and revenue. During my studies at Guangdong University of Foreign Studies (top 1% GPA 3.92) and an international exchange at KEDGE Business School, I developed cross-cultural teamwork and deep insights into European markets. I’m eager to apply my bilingual communication, data-driven approach, and hands-on project experience to challenging roles in marketing and business development.

Nancy (Naijia) Yang

I am a multilingual business student passionate about global marketing, influencer operations, and cross-border sales. I excel at coordinating partners and creators across Europe in English, Mandarin, and Spanish, delivering high-impact campaigns that drive brand visibility and revenue. During my studies at Guangdong University of Foreign Studies (top 1% GPA 3.92) and an international exchange at KEDGE Business School, I developed cross-cultural teamwork and deep insights into European markets. I’m eager to apply my bilingual communication, data-driven approach, and hands-on project experience to challenging roles in marketing and business development.

Available to hire

I am a multilingual business student passionate about global marketing, influencer operations, and cross-border sales. I excel at coordinating partners and creators across Europe in English, Mandarin, and Spanish, delivering high-impact campaigns that drive brand visibility and revenue.

During my studies at Guangdong University of Foreign Studies (top 1% GPA 3.92) and an international exchange at KEDGE Business School, I developed cross-cultural teamwork and deep insights into European markets. I’m eager to apply my bilingual communication, data-driven approach, and hands-on project experience to challenging roles in marketing and business development.

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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Assistant to Vice President | Organizational Culture & Employer Branding at MINISO
December 1, 2025 - Present
L liaise directly with CHO on daily operations and HR initiatives; plan and execute company-wide organizational culture programs; participate in employer branding development and internal/external communications; support leadership and organizational development objectives.
Influencer Marketing at Tec-Do Technology
August 1, 2025 - November 1, 2025
Independently managed Huawei’s influencer marketing in Germany, partnering with 5 key creators and generating €10,000+ in profit; delivered 10+ campaigns within one month for brands including Anker, Xiaomi, Dreame, Joybuy, and Huawei, covering German-speaking, Nordic, and French markets, collaborating with million follower influencers.
Overseas Sales Management at CVTE Technology Co., Ltd.
June 1, 2025 - July 1, 2025
Coordinated 30+ international orders for Maxhub’s overseas division, liaising with production, logistics, and clients to ensure timely delivery; maintained 15+ key customer accounts and improved order efficiency through streamlined communication and reporting.
Foreign Trade & E-commerce Sales at Toymy Candy Company
July 1, 2024 - February 1, 2025
Operated Alibaba International storefront, handling 200+ English inquiries monthly and raising conversion rate by 25%; boosted annual GMV to USD 500K+ through data-driven engagement; participated in ISM Cologne Fair, developed 10+ multinational clients, and led packaging redesign for two key product lines tailored to EU market needs.
Head & Interpreter at Canton Fair / External Liaison Group
April 1, 2025 - May 1, 2025
Led the Global Partner Center team, received South American delegations, and presented robotics solutions for Unitree Robotics; interpreted for 50+ international buyers and facilitated 10+ successful trade transactions.

Education

B.A. in International Business & Business English (Dual Degree) at Guangdong University of Foreign Studies
September 1, 2022 - June 1, 2026
Exchange Semester (IBBA) at KEDGE Business School, France
September 1, 2024 - February 1, 2025

Qualifications

IELTS
January 11, 2030 - January 11, 2026
TEM-4 Excellent
January 11, 2030 - January 11, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services